Who is gunning for you? a mini case study presented by:
Todd Akin’s rape and pregnancy commentsmake him a national phenomena overnight• Congressman Todd Akin was virtually unknown on the social web in mid August.• His comments drew an avalanche of condemnations nearing 150,000 daily posts.• Beyond individual posts, are there epicenters amplifying the rebuke?
Individuals and entities shouted in theirchannel of choice and the public responded Posts Interactions Conversations Twitter 85,527 57,805 7,942 Blog 51,423 48,208 5,505 Facebook 6,912 155,081 2,848 News 5,635 153,534 67 Tumblr 1,129 1 - Forum 540 15,878 341 Aug 15-27,2012 Posts: Any initial content submitted to a social networking site - a blog post, Facebook status update, a tweet, video upload to YouTube or photo upload to Flickr, etc. Interactions: Any action that is performed on the initial post on a social site. This will typically include comments, likes, re-tweets, etc. Conversations: A post with at least one interaction is considered as conversation. For example, a single post with 25 interactions is one conversation.
7 out of 10 original tweets got a response withpeople like Rob Delaney leading the charge Top seven twitter activists ranked based on combined posts + interactions volume Avatar Name Posts Interactions Followers Harvey Edwards 183 - 1,025 Nancy Mitchell 17 90 450 Matthew K 91 1 14,818 Rob Delaney 16 73 571,132 sexxybeast1973 50 35 291 Kevin 62 22 1,222 Gus 41 30 430 Aug 15-27,2012
The News Media’s Facebook pages becamea stage for the angry publicTop seven Facebook arena Aug 15-27,2012 Posts Interactions ConversationsPlanned 64 Huffington Post 41,352 Planned 54Parenthood ParenthoodCNN 44 Planned 18,937 Huffington Post 28 ParenthoodHuffington Post 28 CNN 8,955 CNN 23Piers Morgan 13 ABC News 7,123 Piers Morgan 7Tonight TonightRon Paul 6 NBC News 5,826 ABC News 6Christian Science 6 BBC World 2,220 Christian Science 6Monitor MonitorABC News 6 The View 2,122 BBC World 4
Liberal and conservative blogger alikedismissed and rebuked Akin’s comments Aug 15-27,2012 Top blogs Top bloggers who (conversations) commented on Akin (reach) Bullusa 94 Michelle Malkin 964,253 “It was ignorant, garbled nonsense” Ballot2012 40 Max Keiser 60,399 Dailynewser 39 Ed Morrissey 27,783 Mediaite 38 Sunny Hundal 25,721 Thegatewaypundit 38 Juan Cole 18,892 Stlouis.cbslocal 36 Robert Stacy McCain 14,269 CNN Political Ticker 30 Hermant Mehta 13,623 Dashingguy 27 David Badash 13,047 “Truly disgusting”