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TDI or Prius- the social aspect...

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alternative fuel, diesel vs. electric... who's doing the better job in the social arena?

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TDI or Prius- the social aspect...

  1. 1. The Worth of an Icon Prius vs. TDI in the social arena a mini case study presented by:
  2. 2. May 30-August 28 2012Prius: all around domination Prius TDI
  3. 3. May 30-August 28 2012Prius: all around domination Conversations Mentions TDI Prius TDI Prius Posts TDI Prius
  4. 4. May 30-August 28 2012Except for one aspect… Interactions TDI Prius
  5. 5. That Beetle, Juiced… TDI Interactions over 90 daysMay 30-August 28 2012
  6. 6. VW FB team, smart.• While Prius is aiming at existing customers with a nice success rate:• VW on the other hand pumps the fans- not necessarily current customers:• The result: having over 5,000 fans they can engage directly, “liking” their soon to be launched model…
  7. 7. buzzhunter.co

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