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The 3 unfair advantages of mobile marketing

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This document provides information about mobile marketing strategies. It discusses three unfair advantages of mobile marketing: 1) how to run mobile coupons that drive sales, 2) engaging mobile deal strategies, and 3) how click-to-call and click-to-email features can generate more leads. The document aims to provide actionable content on these topics and suggests purchasing software to implement them. It includes statistics on mobile usage and quotes from companies about their mobile experiences.

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THIS IS HEYO.
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GROW.
Post all questions:
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3 Unfair Advantages
of Mobile Marketing
Nathan Latka
CEO, Co-founder | Heyo
1. How to run a mobile coupon that
actually works to drive sales
2. Mobile deal strategies – engaging
ways to capitalize on deals
3. How click-to-call and click-to-email
features generate more leads
Today, you will learn 3
things…
Our goal is to blow you away with
actionable content.
After you learn all this content, you’ll
have the option to purchase our
software at the end.
Current Mobile Landscape
“In the last 12 months, customers around
the world ordered more than $1 Billion worth
of products form Amazon using a mobile
device.”
– Jeff Bezos, CEO | Amazon
“A good mobile experience, not lower prices,
generates higher conversions, more sales,
and more repeat customers.”
– KissMetrics
Current Mobile Landscape
Current Mobile Landscape
+ Mobile is now driving 36% of all email opens
(Knotice)
+ 47% of consumers use their mobile phone to
search for local information, like a local store
they want to visit
(Sybase 365+ MMA)
1. Mobile coupons that work
+ 71% of 16-31 years old said they use mobile
coupons to get e-commerce discounts
(Cognizant Technology)
1. Mobile coupons that work
+ 79% of smartphone users say they
found it useful to download mobile coupons
(Accenture)
1. Mobile coupons that work
1. Mobile coupons that work
1. Mobile coupons that work
2. Mobile Deal Strategies
2. Mobile Deal Strategies
+ 59% of consumers use a mobile phone
for shopping activities while sitting at home
(Arandell)
+ 87% of consumers will use a mobile
device to help make holiday purchases
(Sybase 365 + MMA)
Smart URLS:
http://manage.smarturl.it/
2. Mobile Deal Strategies
QR Codes:
let's Google it
2. Mobile Deal Strategies
2. Mobile Deal Strategies
2. Mobile Deal Strategies
3. Click-to-call & Click-to-email
FREE PDF:
Click-to-Email guide
Text HEYO to 68398 to get…
3. Click-to-call
3. Click-to-call
+ Customers 2-3x more likely to click-to-call
from their smartphone than click any ad on
their desktop computer
(CNN Money)
3. Click-to-call
“The customer is only concerned about how they
get their flowers to their wife on the day that is most
meaningful.”
– Amit Shah, 1-800-Flowers
Sr. Dir. Online, Mobile & Social Media
3. Click-to-call
+ Click-through rates increased more
than 270% on mobile over desktop devices
(CNN Money)
+ Mobile ads = 10% of all online sales - up from
0% the year before
(CNN Money)
3. Click-to-call
“Sometimes customers can do all the research, but
they’ll still have questions they want to talk to
someone about.”
– Joshua Palau, Comcast
VP Digital Sales and Marketing
1. How to run a mobile coupon that
actually works to drive sales
2. Mobile deal strategies – engaging
ways to capitalize on deals
3. How click-to-call and click-to-email
features generate more leads
Today, you learned 3
things…

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The 3 unfair advantages of mobile marketing

Editor's Notes

  1. + Mobile is now driving 36% of all email opens (Knotice – digital marketing agency)+ 47% of consumers use their mobile phone to search for local information, like a local store they want to visit (Sybase 365 -SAP’s mobile division & MMA – Mobile Marketing Association)
  2. A good mobile experience, not lower prices, generates higher conversions, more sales, and more repeat customers.
  3. + Mobile is now driving 36% of all email opens (Knotice – digital marketing agency)+ 47% of consumers use their mobile phone to search for local information, like a local store they want to visit (Sybase 365 -SAP’s mobile division & MMA – Mobile Marketing Association)
  4. + 79% of smartphone users say they found it useful to download mobile coupons to their phones (Accenture)+ 71% of people aged 16-31 years old said they use mobile coupons to get e-commerce discounts (Cognizant Technology)
  5. + 79% of smartphone users say they found it useful to download mobile coupons to their phones (Accenture)+ 71% of people aged 16-31 years old said they use mobile coupons to get e-commerce discounts (Cognizant Technology)
  6. This is the methodbehind strategic
  7. Drive Sales
  8. Use http://manage.smarturl.it/ to create a smart URL that can send someone to a tab or mobile app through the exact same Facebook post
  9. Drive Sales
  10. Drive Sales
  11. Drive Sales
  12. “We’re going through a lot of content today. And in order to make sure I get all this content to you in less than 60 min, we’ve made this PDF you can follow along…”I left this option open to see if you want to have people text to get this? Not sure what your preferred content delivery network is.
  13. Practical Application: make product catalogs
  14. By simply giving their mobile site the ability for customers to “click-to-call”, Comcast has seen a wild boost in click-through rates by more than 270%! This has led to mobile advertising driving 10% of their total sales"Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable
  15. By simply giving their mobile site the ability for customers to “click-to-call”, Comcast has seen a wild boost in click-through rates by more than 270%! This has led to mobile advertising driving 10% of their total sales"Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable