The 3 unfair advantages of mobile marketing

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The 3 unfair advantages of mobile marketing

  1. 1. THIS IS HEYO.
  2. 2. HEYO HELPS YOUGROW.
  3. 3. Post all questions:Fb.com/Heyo on pinnedpost.
  4. 4. 3 Unfair Advantagesof Mobile MarketingNathan LatkaCEO, Co-founder | Heyo
  5. 5. 1. How to run a mobile coupon thatactually works to drive sales2. Mobile deal strategies – engagingways to capitalize on deals3. How click-to-call and click-to-emailfeatures generate more leadsToday, you will learn 3things…
  6. 6. Our goal is to blow you away withactionable content.After you learn all this content, you’llhave the option to purchase oursoftware at the end.
  7. 7. Current Mobile Landscape“In the last 12 months, customers aroundthe world ordered more than $1 Billion worthof products form Amazon using a mobiledevice.”– Jeff Bezos, CEO | Amazon
  8. 8. “A good mobile experience, not lower prices,generates higher conversions, more sales,and more repeat customers.”– KissMetricsCurrent Mobile Landscape
  9. 9. Current Mobile Landscape+ Mobile is now driving 36% of all email opens(Knotice)+ 47% of consumers use their mobile phone tosearch for local information, like a local storethey want to visit(Sybase 365+ MMA)
  10. 10. 1. Mobile coupons that work
  11. 11. + 71% of 16-31 years old said they use mobilecoupons to get e-commerce discounts(Cognizant Technology)1. Mobile coupons that work
  12. 12. + 79% of smartphone users say theyfound it useful to download mobile coupons(Accenture)1. Mobile coupons that work
  13. 13. 1. Mobile coupons that work
  14. 14. 1. Mobile coupons that work
  15. 15. 2. Mobile Deal Strategies
  16. 16. 2. Mobile Deal Strategies+ 59% of consumers use a mobile phonefor shopping activities while sitting at home(Arandell)+ 87% of consumers will use a mobiledevice to help make holiday purchases(Sybase 365 + MMA)
  17. 17. Smart URLS:http://manage.smarturl.it/2. Mobile Deal Strategies
  18. 18. QR Codes:lets Google it2. Mobile Deal Strategies
  19. 19. 2. Mobile Deal Strategies
  20. 20. 2. Mobile Deal Strategies
  21. 21. 3. Click-to-call & Click-to-email
  22. 22. FREE PDF:Click-to-Email guideText HEYO to 68398 to get…
  23. 23. 3. Click-to-call
  24. 24. 3. Click-to-call+ Customers 2-3x more likely to click-to-callfrom their smartphone than click any ad ontheir desktop computer(CNN Money)
  25. 25. 3. Click-to-call“The customer is only concerned about how theyget their flowers to their wife on the day that is mostmeaningful.”– Amit Shah, 1-800-FlowersSr. Dir. Online, Mobile & Social Media
  26. 26. 3. Click-to-call+ Click-through rates increased morethan 270% on mobile over desktop devices(CNN Money)+ Mobile ads = 10% of all online sales - up from0% the year before(CNN Money)
  27. 27. 3. Click-to-call“Sometimes customers can do all the research, butthey’ll still have questions they want to talk tosomeone about.”– Joshua Palau, ComcastVP Digital Sales and Marketing
  28. 28. 1. How to run a mobile coupon thatactually works to drive sales2. Mobile deal strategies – engagingways to capitalize on deals3. How click-to-call and click-to-emailfeatures generate more leadsToday, you learned 3things…

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