1.
Promoting your Facebook Page:
5 Steps to Building
Your Ideal Fanbase
Oct. 31st at 1pm ET/10am PT
Presented By:
Nathan Latka
CEO, Co-founder

2.
Todays Agenda
Define Your Strategy
1. Identify your ideal fans
2. Tune your social media “voice”
3. Build your content pillars
Promote Your Content
4. Accelerate fan growth
5. Invest in promotion
We’ll provide some expert tips and tools throughout!

3.
I. Define Your Strategy
1. Identify Your Ideal Fans
Things to consider…
• Geography
• Demographics
- Age, gender, etc.
• Interests/Likes

4.
I. Define Your Strategy
2. Tune Your Social Media Voice
What voice or personality will best speak to your ideal fans?
• Is it a young, fresh voice?
• Exclusive offers
• Social/fun
• Is it older and more
experienced?
• Professional Advice
• Industry Commentary
• News and Information
Develop a social media persona for your brand.

5.
I. Define Your Strategy
3. Build Your Content Pillars
A “content pillar” is a form of content that is relevant to
your fans and on-strategy for your business.
• Pick 2-3 and only post content within these pillars
• Example: A local clothing boutique might have 3 pillars:
• 1) Insider info about new products and clothing lines
• 2) Industry and fashion trends
• 3) Sales and special offers
• Rule: More content means more chance for engagement,
but beware of over-posting!

6.
I. Define Your Strategy
3. Build Your Content Pillars
Tips for posting great content
• Relevant content for your fans, will get
read, clicked, liked, and commented on
more.
• More engagement means more news feed
exposure
Be Balanced
• Most fans will interact with your content in
the news feed vs. on your Page.
• Infrequent posts won’t hurt you, but too many
posts can.
Post Idea: Don’t be afraid to tell fans how to
show your posts in their news feed

7.
INTERMISSION - RECAP
Recap
• Have a social media strategy that guides how you create and
deliver content on Facebook.
• Focus on your intended audience (ideal fans) and write content that
is relevant to them (content pillars)
• “So I got this, but I still want more fans. I want to grow faster. How
do I do it?”
ON TO PART II...

8.
II. Promote Your Content
4. Accelerate Fan Growth
Email
•
Add social links to your email newsletter
•
Send a newsletter with CTA like your Facebook page.
In Person
•
In-store sign: “Like us on Facebook”
(Freebie: http://goo.gl/mA7rs3 )
•
Events/tradeshows: Make Facebook business cards with the
URL for your Page(i.e. moo.com)
Friends & Family
•
Don’t be shy about asking your friends to help
•
Email friends asking for likes, Post content and ask them to
share/recommend

9.
II. Promote Your Content
5. Invest in Promotion
Facebook Ads
• Promoted Posts allow you to “boost” a post
• to the kind of people you would like to see it.
• Cost-effective
• Expand reach of your content to a
targeted audience.
• Example: If I have 1,000 fans, any content I
post to Facebook may get 100-200 views, but
even putting $10 behind that content could
get it in front of thousands of potential fans
on Facebook.

10.
II. Promote Your Content
5. Invest in Promotion
Run a Contest
• Use a platform like Heyo to
create a simple entry page
• Give away something that is
relevant to your ideal fans
• Combine your promotion with a
Like gate to drive more Fan
Page likes
Bonus: We’ll show you how to set
this up in just a few minutes!

11.
Recap
Define Your Strategy
• Identify your ideal fans - Who do you most want to reach?
• Tune your social media “voice” - Decide on a persona that will appeal to your
ideal fans.
• Build your content pillars - Be principled and post content that your fans will
care about.
Promote Your Content
• Accelerate fan growth - Use the channels available to you to build your
Facebook audience.
• Invest in promotion - Run a contest and boost posts through Facebook Ads to
build your fan base.
Be patient.
Do a little every day to build your business presence on Facebook.

12.
Q+A

13.
Happy Halloween!