Double youremaillist

1. Tell me in the G2W questions:

2. Raise your hand if you have your microphone connected

3. If you can see this, tell me by checking in on Twitter. We’ll get started once everyone is here! heyo.com/checkin The webinar will begin shortly.

4. … with no ad budget How to Double Your Email List Using a Facebook Contest social media strategist at Heyo JAY M. TUCKER

5. In the next 30 minutes, you’ll learn: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 emails 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page

6. Social Media Strategist at Heyo. I’m Jay, @VTJayTuck

7. Tweet your notes to me using the hashtag: #HeyoNotes for your chance to win a FREE Heyo t-shirt!

8. In the next 30 minutes, you’ll learn: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page 4. At the end of the webinar, we’ll have live Q+A, choose a winner for our #HeyoNotes contest and show you the top converting campaign ever! You won’t want to miss this.

9. ONE How a marketing manager with no technical skills launched a campaign that converted at 30%

10. “When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The mobile experience was spectacular as well and drove additional conversions.” - Milena Regos, Out and About Marketing “ Milena’s campaign for her Ski Resort client converted at over 30% Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%

11. “Our main goal was to capture emails. This campaign turned out to be the highest converting campaign we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me about 30 minutes. Looking forward to launching our next campaign here shortly!” - Paul Abdo, Social Media Strategist “ Paul created the highest converting campaign his company has ever launched Impressions: 1242 Emails captured: 716 Conversion Rate: 60%

12. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs“ Amy successfully launched her campaign without knowing any code at all Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

13. RESULTS { Impressions Emails Captured Conversion Rate 18,846 6,524 34.6%

14. RESULTS { Impressions Emails Captured Conversion Rate 8,573 4,796 55.9%

15. RESULTS { Impressions Emails Captured Conversion Rate 10,664 8,404 78%

16. RESULTS { Impressions Emails Captured Conversion Rate 5,351 2,453 59%

17. Photo Contest

18. Refer-A-Friend

19. TWO Six pieces every Facebook contest needs to succeed

20. Do not use an iPad. Do not use an Amazon Gift Card. Pick an incentive that aligns emotionally with your fans and feature it in an image in the campaign. Strong Incentive ONE

21. Your campaign will not convert if you don’t encourage the fan or viewer to take action now (before they get distracted). Based off our tests, the best way to do this is with a countdown that has 7 days or less left on it. Create Urgency TWO

22. Do not be vague. Tell your fans exactly how they win by featuring the email opt in on the first step. Bonus: Easily integrate the campaign entrants into your email marketing program and put them on a drip campaign that encourages campaign re- engagement. Easy to Enter THREE

23. Every Facebook campaign must make it easy for fans or campaign entrants to market your campaign to their networks. By asking the fan to like, FB share, and tweet, your campaign will get free traffic from their social networks. Let Them Market FOUR

24. Do not jam your brand into a rigid Facebook Contest template that doesn’t allow your brand voice to come through. Include your logo in the upper left and a description of the campaign in the bottom right to highlight your brand voice and personality. Brand Trust FIVE

25. 48% of Facebook’s Daily Users only use mobile. If you don’t publish and market your campaign with a smart URL, you are cutting your likelihood of success in half. Mobile a Must SIX

26. Enabling an easy way for users to opt in via mobile will spike conversion rate by at least 15%. Mobile a Must SIX

27. Mixed Bag Designs did a great job of sharing their Smart URL link out via a status update to drive traffic from both Facebook desktop and Facebook mobile. Make the post

28. Impressions: 1799 Emails Captured: 582 Conversion Rate: 30% 30% Conversion

29. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs “ Amy’s campaign converted at 30%, collecting 582 emails from 1799 views Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

30. THREE Would you like to see how you can do this too?

31. Nathan’s cue to demo 

32. How do Heyo contests help me get free traffic and leads with no ad spend?

33. “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used many other platforms like Shortstack and Rafflecopter but they were too technical and had to much downtime to be reliable. Stoked to have found Heyo! - Marie Scholl, Owner at Inspired Endurance “ We converted at 55.6%, our highest converting contest to date! Impressions: 620 Emails captured: 345 Conversion: 55.6%

34. Turn Your Fans Into Marketers Check out your campaign’s reach! Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers. Meet Paul’s friends. They share and Tweet your contest out to all of their followers.

35. 1. Your Facebook page has 500 likes or more 2. You want to build your AWeber email list 3. Your status updates get a few likes, comments, and/or shares 4. You have an email list of at least 100 subscribers You’ll be successful with Heyo IF:

36. 55% Conversion Impressions: 620 Emails Captured: 345 Conversion Rate: 55.6% Industry: Jewelry Store

37. My industry is not a normal one. Will Heyo work?

38. Impressions: 111 Emails Captured: 50 Conversion Rate: 51% 50% Conversion Industry: Golf Club

39. Impressions: 5045 Emails Captured: 3228 Conversion Rate: 64% 64% Conversion Industry: Product/Service

40. Impressions: 2685 Emails Captured: 1504 Conversion Rate: 53% 53% Conversion Industry: Product/Service

41. I am NOT a technical. Will Heyo work for me?

42. I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs“ Amy successfully launched her campaign without knowing any code at all Impressions: 1799 Emails captured: 582 Conversion Rate: 30%

43. So far, you’ve learned: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page Stay tuned for: Live Q&A, our #HeyoNotes winner and to see the top converting campaign ever!

44. Were there at least 2 things you learned from this webinar that you feel you can use immediately to build your AWeber email list? Post your answer in heyo.com/chat Yes or no:

45. Type “Buy” in heyo.com/chat Are you interested in pricing? Stay tuned, Q/A is only 10 minutes away!

46. Here’s what’s included with every Heyo package: 1. Launch a campaign every other week 2. Access to photo and video contest templates 3. Access to giveaway and sweepstakes template 4. Access to lead generation templates 5. Direct integration with AWeber to double your list 6. Mobile versions of your campaigns to capture mobile leads 7. Stop paying freelance developers and designers 8. You won’t need to worry about Facebook shutting you down or other legal worries 9. Super responsive customer support

47. Feature your fan page/business in a blog post ($97) As a bonus for attending this webinar, if you buy right now:

48. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success As a bonus for attending this webinar, if you buy right now:

49. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) As a bonus for attending this webinar, if you buy right now:

50. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) As a bonus for attending this webinar, if you buy right now:

51. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. As a bonus for attending this webinar, if you buy right now:

52. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.” As a bonus for attending this webinar, if you buy right now:

53. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.” BONUS: 35-minute video course on how to double your email list. ($99) As a bonus for attending this webinar, if you buy right now:

54. Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call with either myself (for agencies), or Jay (a single business) to ensure success BONUS: 11 high converting ideas you can copy as an incentive/prize for your Facebook campaign ($197) BONUS: Access to our invite only mastermind group (can’t get access any other way) BONUS: A downloadable PDF of this information-packed slide deck. BONUS: Free eBook! “10 Facebook Contests that Captured 10,000 Emails.” BONUS: 35-minute video course on how to double your email list. ($99) As a bonus for attending this webinar, if you buy right now:

55. Here’s what you get with Heyo: Here’s what you get as a bonus today: (over $480 value) Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call ($97) 11 high converting ideas you can copy as an incentive for your campaign ($197) Access to our invite-only mastermind group (can’t get access any other way) A PDF of this info-packed slide deck Free eBook! “10 Facebook Contests that Captured 10,000 Emails” 35-minute video course on how to double your email list ($99) Launch a campaign every other week Access to photo & video contest templates Access to giveaway & sweepstakes template Access to lead generation templates Direct integration with Aweber Mobile versions of your campaigns DIY – no need to pay developers No legal worries Rockstar customer support Heyo.com/abc123 Pay only $300 one time for the year:

56. 1. Your Facebook page has 500 likes or more 2. You want to build your AWeber email list 3. Your status updates get a few likes, comments, and/or shares 4. You have an email list of at least 100 subscribers Remember, you’ll be successful with Heyo IF: Pay only $300 one time for the year: Heyo.com/abc123

57. 100% 30-day risk free guarantee. NO questions asked. Nathan Latka

58. Work with Heyo. We’ve got a proven method: 100% 30-day risk free guarantee Nathan Latka1 800 884 8640

59. Here’s what you get with Heyo: Here’s what you get as a bonus today: (over $480 value) Feature your fan page/business in a blog post ($97) A personal, 1 on 1 strategy call ($97) 11 high converting ideas you can copy as an incentive for your campaign ($197) Access to our invite-only mastermind group (can’t get access any other way) A PDF of this info-packed slide deck Free eBook! “10 Facebook Contests that Captured 10,000 Emails” 35-minute video course on how to double your email list ($99) Launch a campaign every other week Access to photo & video contest templates Access to giveaway & sweepstakes template Access to lead generation templates Direct integration with Aweber Mobile versions of your campaigns DIY – no need to pay developers No legal worries Rockstar customer support Pay only $300 one time for the year: Heyo.com/abc123

60. For the next 5 people who buy, you’ll get the bonus + all the features. Call Chris + Lauren (at Heyo HQ) right no 1 800 884 8640 Questions?100% 30-day risk free guarantee Nathan Latka1 800 884 8640 Heyo.com/abc123

61. 5 minutes 57% Conversion

64. 57% Conversion Impressions: 4640 Emails Captured: 2668 Conversion Rate: 57.5% Industry: Ticket Sales Top Converting Campaign

67. Top Converting Campaign

68. Top Converting Campaign

69. Pick a Winner! #HeyoNotes

70. Thank you! JAY M. TUCKER