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7 Things Every Great
Facebook Contest Needs
Nathan Latka
CEO, Co-founder
with presenter:

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• 1-4: Proven formula for planning your contest
• 5-7: Strategy for promoting your contest to the right
audience
• Execute: Learn how to plan, build and promote your
Facebook contest using Heyo.
Today’s Agenda:

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1. Enticing (and relevant) prize
• What do your fans crave?
• Free products, coupon codes,
consultations, opportunity to be
featured etc.
• Relevant to your audience. Based
on geography, hobbies, industry.
ie – Cupcake shop in Green Bay
could giveaway Packers tickets

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2. Entry Method
• Consider your goals.
Are you trying to generate
new leads?
Get more Facebook fans?
• Like or comment to enter
• Less friction, less data
captured
• Use email opt-in for
re-marketing opportunities

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3. Social Proof
• Pictures of people increase
empathy and trust
• 37Signals saw 102.5% increase
in website conversions after
changing to person design
• Highlight any big businesses
you’ve worked with
• Feature contest entrants, or
pictures of past winners

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4. Fine Print
Facebook's promotion guidelines
say you are responsible for:
• Official contest rules and
requirements
• ‘A complete release that the
promotion is in no way
sponsored, endorsed or
associated with Facebook’

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5. Promoting to your audience
• Link to it in a status update and
promote your posts
• Send an email to your list
• Buy Facebook Ads against it.
• Tweet, Pin, Post, Share, +1 etc.

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6. Scarcity Tactic
• Available for a specific time
period.
• ‘This
hour/day/week/month
ONLY!’
• For Facebook Fans only
• Requires users to ‘like’
your page before they
can enter contest

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7. Built in Virality
• Contest template
• In order to enter, require users to
share, like and tweet.
• Group deal template
• Deal only available once X amount
of people share it.
• Referral Template
• The more users share the contest,
the more chances they get to win.

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But now that I understand the strategy
behind Facebook contests, how do I…
• Collect e-mails as a form of entry?
• Add scarcity to my contest to drive more
entries?
• Build contest apps that incentivize sharing?

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Contest Template

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Referral Template Group Deal

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Q + A