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Cafe Carriage

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User Experience Research
UX Design
Product Design
Branding + Identity
Graphic Design
Industrial Design
Human Centered Design

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Cafe Carriage

  1. 1. Have an account? LOG IN Sign up using email Continue with Facebook the cafe Carriage ELEVATING THE CAFE EXPERIENCE
  2. 2. milestones cafe carriage team details DESIGN RESEARCH PRODUCT LINE DEVELOPMENT BRAND IDENTITY USER EXPERIENCE Copywriter Photographer Stylist Photographer Team Lead/Industrial Designer Content Strategist Social Media Strategist Marketing Strategist Financial Analyst Furniture Designer Graphic Designer Graphic Designer Web Designer Graphic Designer FRENCH HOME MAGAZINE COOKS + CRAFTSMEN
  3. 3. The Cafe Carriage is a part of the Craft Carriage family. The Cafe Carriage is an extension of the Brew Carriage. We saw an opportunity to impact a larger audience. 65% of Americans drink coffee. Collectively, we throw away 58 billion cups per year. Stylish and smart, The Cafe Carriage performs simple tasks like insulating your beverage while protecting your hands. Cafe carriage Have an account? LOG IN Sign up using email Continue with Facebook
  4. 4. KNOWING YOUR BARISTA IS LIKE KNOWING A BARTENDER IN THE CITY. YOU GOTTA GO IN OFTEN, TO GET A TITLE OF A REGULAR. BUT I’LL TELL YOU, IT FEELS DAMN GOOD TO BE IN A PLACE WHEN I FEEL LIKE I’M KNOWN. “ ” JESSE, 34 | Co-Founder, Avocados and Coconuts CAFES AS A REGULAR THING
  5. 5. I FREELANCE FOR A LIVING. I WORK AT COFFEE SHOPS. WORKING AT HOME CAN GET LONELY. AT A CAFE, YOU NEVER KNOW WHO YOU’LL MEET. “ ” MATT, 27 | Web Designer CAFES AS A SOCIAL WORKSPACE
  6. 6. I CARE ABOUT WHERE MY COFFEE COMES FROM AND HOW IT’S MADE. MINDFUL CONSUMPTION IS JUST AS IMPORTANT AS GOOD COFFEE. “ ” CARISSA, 28 | Writer COFFEE AS AN REFLECTION OF SELF
  7. 7. I GRAVITATE TOWARDS THINGS THAT ARE WELL MADE. MY BELONGINGS RANGE FROM OLD TO NEW. ALL ARE RICH IN STORIES AND THAT REFLECT WHO I AM. “ ” TAYLER, 25 | Photographer PRODUCTS AS AN EXPRESSION OF QUALITY
  8. 8. BIRDS OF A FEATHER... Create a product that will spark conversations with strangers and find like minded travelers. STAND BY YOUR BRAND Be kind to the Earth. Mindfully source materials. Design in consideration of all parties. Craft with intention. YOU ARE WHAT YOU CARRY Allow the product to speak the story of the user. LEAVE WORRIES AT THE DOOR Create a product that will withstand the testament of time. Educate care and take repairs. Build it to last.
  9. 9. ASSIGNING TOLERANCES AND CREATING 1 OFF JIGS
  10. 10. OUR MISSION WE BELIEVE IN MAKING products that are built to last. WE CHOOSE MATERIALS that will age well and patina over time-- aiding in RETELLING THE STORIES AND MEMORIES that accumulate with use.
  11. 11. LogoSTYLE GUIDE Logo Spacing half of x half of y x y ColorsPRINT Print Primary Color PMS 877 C C M Y K 38 27 26 9 R G B 138 141 143 #8A8D8F websafe #999999Minimum Size 15mm Wordmark Spacing x x y y Secondary Color PMS 4495 C C M Y K 19 35 90 55 R G B 140 119 50 #8C7732 websafe #996633 Favicon 16x16 px
  12. 12. ColorsWEB TypographyWEB Proxima Nova Headline 26pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Text 13pt abcdefghijklmnopqrstuvwxyz 123456789 Vollkorn Headline 18pt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 123456789 Text 13pt abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 123456789 PMS 3265 C Web Primary Color Body Link R G B 105 190 192 #69BEC0 websafe #66CCCC PMS 3295 C Secondary Color Hover Link R G B 12 102 116 #0C6674 websafe #006666
  13. 13. LifestyleSTYLE GUIDE Appreciates craftsmanship Believes in quality not quantity Storyteller through artifacts Sentimental, genuine, traditional Cares where & how things are made Press KitMOODBOARDS FOR PHOTO SHOOT
  14. 14. This brain dump represents the desired outcomes from each party using the APP. The goal is to have as many overlapping values as possible. While laying out wireframes, this diagram assists in ensuring user needs are met.
  15. 15. search for cafe arrives at cafe waits with others in line line m oves closer decides what to get at front of line sm all talk and orders pays waits for drink cream , sugar, lid leaves ACTIONS EMOTIONS PAIN POINTS positive neutral negative Users want to frequent a place they feel known. lack of interaction Waiting in line is not fun. Users resort to using their phone, people watching, thinking about what to order, or chatting with friends or someone new. Waiting in line The cost of dining out is commonly shared pain point. Meeting minimum credit charges is frustrating. the price of eating out OPPORTUNITIES THE CAFE CULTURE APP ADVOCATE: ratings, reviews, photos, location, directions, reward cards DISCOVER: menu options allow users to decide what to get before or while waiting in line. REWARD: Unlocking discounts and frequency rewards promote use on the site. Allows cafe to track traffic and items purchased. INTERACT: User engages with barista as they prep their drink: photos, latte art credit, props for good service. PRAISE: Create a culture from the pictures shared. Administrative users can use this tool to track sales, demographic info, experience, and great work! SAVE: User saves money by using the Cafe Carriage. They are rewarded points for uploading photos and adding to the culture. Reward examples: free/ discounted goods from the cafe and Craft Carriage. PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using the Cafe Carriage. Provide an option to sell products at location. view m enu on phone decides order sm all talk and orders discounted drink! engage with barista introduction for credit uploads pic /review ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE
  16. 16. search for cafe arrives at cafe waits with others in line line m oves closer decides what to get at front of line sm all talk and orders pays waits for drink cream , sugar, lid leaves ACTIONS EMOTIONS PAIN POINTS positive neutral negative Users want to frequent a place they feel known. lack of interaction Waiting in line is not fun. Users resort to using their phone, people watching, thinking about what to order, or chatting with friends or someone new. Waiting in line The cost of dining out is commonly shared pain point. Meeting minimum credit charges is frustrating. the price of eating out
  17. 17. OPPORTUNITIES THE CAFE CULTURE APP ADVOCATE: ratings, reviews, photos, location, directions, reward cards DISCOVER: menu options allow users to decide what to get before or while waiting in line. REWARD: Unlocking discounts and frequency rewards promote use on the site. Allows cafe to track traffic and items purchased. INTERACT: User engages with barista as they prep their drink: photos, latte art credit, props for good service. PRAISE: Create a culture from the pictures shared. Administrative users can use this tool to track sales, demographic info, experience, and great work! SAVE: User saves money by using the Cafe Carriage. They are rewarded points for uploading photos and adding to the culture. Reward examples: free/ discounted goods from the cafe and Craft Carriage. PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using the Cafe Carriage. Provide an option to sell products at location. view m enu on phone decides order sm all talk and orders discounted drink! engage with barista introduction for credit uploads pic /review ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE
  18. 18. Have an account? LOG IN Sign up using email Continue with Facebook
  19. 19. quickly DISCOVER simply search Quickly discover participating cafes. The places often frequented and where free coffee awaits!
  20. 20. quickly DISCOVER simply search Quickly discover participating cafes. The places often frequented and where free coffee awaits!
  21. 21. share experiences honor anonymity choose a location Create a platform for users to share their experiences Keep it simple. Not ever barista needs a profile. Make it easy to choose by creating a visual scroll. Speak your mind... Choose location PRODIGY COFFEE NEW YORK COFFEE SHOP MACCHIATO ESPRESSO BAR Tag Macchiato Carissa Jim Randy
  22. 22. ppataramekin@cca.edu | 619 764 8198 PATIMA P. PATARAMEKIN WWW.HEYPATIMA.COM

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