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Online Love
           12 November 2011"
       oikos Meeting @ Hub Zürich



          Martin Herrndorf"
www.herrndorf.de | herrndorf@gmail.com
More than 800 million
active users on facebook.

    Third biggest
    „country“ on earth!
For example…
For example…


    Web,       Öko,
   Tech &    Sozial &
   Design
    Politik
For example…


  Unser 

  Host: Das
  Betahaus
  Köln
How to find a
lot of fans.


   Nope...
How to find a
lot of fans.


   Nope...
How to find the
right fans.


   Better...
How to help the
right fans find
you.

   Yikes!
Don’t
be
lazy.
10 Rules
for Online
   Love
1: Build relationships
2: Give and take!

    She‘s       Look
    cool!
     at him!
3: Be persistent




       A post a day...
4: Activate

           Attend!
What‘s your...?
           Spread!
  Join!
5: Have famous friends!
6: Get talked about
Good: Postings.

Better: Likes.
Double-better: Comments.
Triple-better: Discussions.

Super-better: Shares.
7: Use the moment
8:
Share"
good
stuff
9: Post
(a lot)
of pics
10: Keep asking
questions!
What’s special about your page?

Whom do you know? "
Whom do they know?

Where are your “right fans” now?
What are they looking at?

…

What do you enjoy?
Summary:




                              Enjoy!


               Martin Herrndorf"
     www.herrndorf.de | herrndorf@gmail.com
Which format?


                          User Profile
   Group
   Page


        Post as „you“
        X
           -
      X

 Postings in Newsfeed
        X
           -
      X

   facebook.com/you
          X
           -
      X

       Sent via mobile
       X
           -
      X

            Own Tabs
          -
          -
      X

                  Ads
         -
          -
      X

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Online love