Online love

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How to help the right fans find you? some tips for online and social marketing. Held at the oikos Meeting @ Hub Zurich, 12 November 2011.

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Online love

  1. 1. Online Love 12 November 2011" oikos Meeting @ Hub Zürich Martin Herrndorf"www.herrndorf.de | herrndorf@gmail.com
  2. 2. More than 800 millionactive users on facebook. Third biggest „country“ on earth!
  3. 3. For example…
  4. 4. For example… Web, Öko, Tech & Sozial & Design Politik
  5. 5. For example… Unser 
 Host: Das Betahaus Köln
  6. 6. How to find alot of fans. Nope...
  7. 7. How to find alot of fans. Nope...
  8. 8. How to find theright fans. Better...
  9. 9. How to help theright fans findyou. Yikes!
  10. 10. Don’tbelazy.
  11. 11. 10 Rulesfor Online Love
  12. 12. 1: Build relationships
  13. 13. 2: Give and take! She‘s Look cool! at him!
  14. 14. 3: Be persistent A post a day...
  15. 15. 4: Activate Attend!What‘s your...? Spread! Join!
  16. 16. 5: Have famous friends!
  17. 17. 6: Get talked aboutGood: Postings.Better: Likes.Double-better: Comments.Triple-better: Discussions.Super-better: Shares.
  18. 18. 7: Use the moment
  19. 19. 8:Share"goodstuff
  20. 20. 9: Post(a lot)of pics
  21. 21. 10: Keep askingquestions!What’s special about your page?Whom do you know? "Whom do they know?Where are your “right fans” now?What are they looking at?…What do you enjoy?
  22. 22. Summary: Enjoy! Martin Herrndorf" www.herrndorf.de | herrndorf@gmail.com
  23. 23. Which format? User Profile Group Page Post as „you“ X - X Postings in Newsfeed X - X facebook.com/you X - X Sent via mobile X - X Own Tabs - - X Ads - - X

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