Michael E. Gerber
  Radio Show
         http://om.ly/tHRa

 A Social Media User Case by
 Johanna C. Nilsson
 Founder, Herr...
Background Michael E. Gerber
Michael E. Gerber is a true legend of entrepreneurship, Inc. Magazine
called him "the World's...
The Challenge
Challenge: to create the same level of notoriety using social media as Mr.
Gerber has been able to garner us...
Campaign Starting Point
Objective:
1) Build targeted following - 14,000 by end of year
2) Increase number of Michael E. Ge...
Parallel Strategies
1. Connect with and build a targeted following

2. Create content that engage and brings out the core ...
1. Connect/Build Targeted Following
 - Clarify target audience

 - Follow Twitter users based on profile key words

 - Foll...
1. Connect/Build Targeted Following
                                                          (cont.)
- Monitor and engage...
2. Create Content
- Auto DM all new followers - Welcome to Origination
     MichaelEGerber Jul 08, 6:51pm Dream big. Think...
3. Communicate Trackable Campaign
 - Create campaign through Objective Marketer

 - Set up campaign goals - use own previo...
Key outcome 2.5 months later
1) Increased total following by 42% (7,274)
     Twitter 87%
     Facebook Fan 20%
     Faceb...
Conclusion
   Social media channels combined, Twitter in particular, used in a
targeted fashion, with efficient tools and a...
Recommended Software
      Purchase and use this combination of software for great results*:




                your soci...
About
            Johanna C. Nilsson is the founder of Herringbone, a San Francisco/Stockholm based company that provides
...
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  Michael E. Gerber Radio Show - Big Voices in Small Business

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Michael E. Gerber Radio Show - A Herringbone Social Media User Case

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This case study shows how social media marketing use in 2.5 months increased the twitter following by 87% and average episode listeners by 97% by engaging listeners to the new Michael E. Gerber Blog Talk Radio Show: Big Voices in Small Business.

Michael E. Gerber is a true legend of entrepreneurship, Inc. Magazine called him "the World's #1 Small Business guru". He is co-founder of the E-Myth International and author of Business Week best seller E-Myth Revisited, The Most Successful Small Businesses in the World, and Awakening the Entrepreneur Within.

Most recently he has founded Michael E. Gerber Companies and the entrepreneurship incubator Origination - focused on awakening the new entrepreneur in you.

The Conclusion of the study claims that social media channels combined, Twitter in particular, used in a targeted fashion, with efficient tools and a compelling message has a strong impact on brand awareness and create real connections.

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Michael E. Gerber Radio Show - A Herringbone Social Media User Case

  1. 1. Michael E. Gerber Radio Show http://om.ly/tHRa A Social Media User Case by Johanna C. Nilsson Founder, Herringbone @johannacnilsson @herringbonefm johanna@herringbone.fm www.herringbone.fm
  2. 2. Background Michael E. Gerber Michael E. Gerber is a true legend of entrepreneurship, Inc. Magazine called him "the World's #1 Small Business guru". Co-founder of the E-Myth International and author of Business Week best seller E-Myth Revisited, The Most Successful Small Businesses in the World, and Awakening the Entrepreneur Within. Founder of Michael E. Gerber Companies and the entrepreneurship incubator Origination - focused on awakening the new entrepreneur in you. Follow Michael: @michaelegerber /in/michaelegerber Facebook: michaelegerberco www.michaelegerber.com
  3. 3. The Challenge Challenge: to create the same level of notoriety using social media as Mr. Gerber has been able to garner using traditional media. Michael E. Gerber fairly new in Social Media New product: Michael E. Gerber Radio Show - Big Voices in Small Business Monday-Friday 7-8am PT: call in directly at (917)932-805 to get your biggest business question solved. First Blog Talk Radio Show episode aired March 29: www.blogtalkradio.com/michaelegerber
  4. 4. Campaign Starting Point Objective: 1) Build targeted following - 14,000 by end of year 2) Increase number of Michael E. Gerber Radio Show listeners Platforms used: Follower statistics: - Twitter - Twitter 1,466 - Facebook - Facebook Fan - 890 - LinkedIn - Facebook - 2,619 - YouTube - LinkedIn - 160 - Blog Talk Radio Show - iTunes May 30, 2010
  5. 5. Parallel Strategies 1. Connect with and build a targeted following 2. Create content that engage and brings out the core message 3. Communicate the campaign in a trackable fashion
  6. 6. 1. Connect/Build Targeted Following - Clarify target audience - Follow Twitter users based on profile key words - Follow target Twitter users based on location of events - If users don’t follow back, let them go and connect with someone that has an interest in your content.
  7. 7. 1. Connect/Build Targeted Following (cont.) - Monitor and engage in the conversation using Objective Marketer (OM) streams - Respond to personal DM, @mentions, facebook messages and comments - Give back to audience and OM identified influencers - Bring the conversation to the radio show with an invitation
  8. 8. 2. Create Content - Auto DM all new followers - Welcome to Origination MichaelEGerber Jul 08, 6:51pm Dream big. Think small. Act even smaller. And act NOW. Join me for Origination and connect with me at http://bit.ly/MEGerber - Profile based DM through OM - invitation to radio show BTW: call-in live, let me add insight to Ur biz problem & give opportunity you had not gotten had you not called me. http:// bit.ly/MEGRadio - Use of OM landing page with built in youtube video - Updates with call to action - listen and dial-in now - Heads-up reminders new episodes - RSS feed - Episode specific updates for replay *Note: Landing page design by www.BasicBrandStudios.com
  9. 9. 3. Communicate Trackable Campaign - Create campaign through Objective Marketer - Set up campaign goals - use own previous numbers as a benchmark, or aim - Connect accounts for tracking (google analytics, bit.ly) - Bring in Blog Talk Radio RSS feed - Bulk upload messages - Add landing page to posts - Track, monitor and adjust
  10. 10. Key outcome 2.5 months later 1) Increased total following by 42% (7,274) Twitter 87% Facebook Fan 20% Facebook Friend 39% LinkedIn 4% 2) 97% increase average radio episode listener Aug 15, 2010
  11. 11. Conclusion Social media channels combined, Twitter in particular, used in a targeted fashion, with efficient tools and a compelling message has a strong impact on brand awareness and create real connections.
  12. 12. Recommended Software Purchase and use this combination of software for great results*: your social media marketing manager www.ObjectiveMarketer.com, www.TweetAdder.com Promotion code: herringbone *Note: This recommendation has not been sponsored by anyone.
  13. 13. About Johanna C. Nilsson is the founder of Herringbone, a San Francisco/Stockholm based company that provides coaching and social media consulting for clients who want to make their voices heard and create a profound impact in this world. The long-term vision for the company includes a social media based platform that will enable and capture historical journeys of change worldwide. Ms. Nilsson applies her expertise in marketing and coaching to a wide range of corporate, institutional and private clients in order to identify and support the emergence of core messages, build engaging customer communication and strengthened brand awareness. In 2000, she was the first person together with her co-writer to evaluate the first advertising campaign ever run through SMS (short message service/text messaging); “Wireless Advertising Effectiveness”, on behalf of Ericsson Mobile Applications and Mediatude. Fore more information go to: www.herringbone.fm Individual or Group Training Sessions: getheard@herringbone.fm Herringbone - Getting your voice heard!
  14. 14. Are you ready? Michael E. Gerber Radio Show - Big Voices in Small Business Monday-Friday 7-8am PT - Call in directly at (917)932-805 to get your biggest business question solved. www.blogtalkradio.com/michaelegerber Awaken the Entrepreneur in You.

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