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This case study shows how social media marketing use in 2.5 months increased the twitter following by 87% and average episode listeners by 97% by engaging listeners to the new Michael E. Gerber Blog Talk Radio Show: Big Voices in Small Business.
Michael E. Gerber is a true legend of entrepreneurship, Inc. Magazine called him "the World's #1 Small Business guru". He is co-founder of the E-Myth International and author of Business Week best seller E-Myth Revisited, The Most Successful Small Businesses in the World, and Awakening the Entrepreneur Within.
Most recently he has founded Michael E. Gerber Companies and the entrepreneurship incubator Origination - focused on awakening the new entrepreneur in you.
The Conclusion of the study claims that social media channels combined, Twitter in particular, used in a targeted fashion, with efficient tools and a compelling message has a strong impact on brand awareness and create real connections.