Sitecore Analytics are one of the most powerful tools in the Sitecore platform, but as discussed at last year's Symposium there are many customers who are not taking advantage of the power of analytics. This session will focus on how customers are taking full advantage of Sitecore analytics and the creative ways they are combining the power of Sitecore Analytics with Google Analytics. We will share customer stories from the healthcare, manufacturing, and retail sectors providing example dashboards, recommended B.I. layer technology such as Power BI, Tableau, and others to create custom dashboards. This session will also include proprietary research and insights on how customers are using Sitecore analytics to create custom dashboards. Presented by Kristine Stebbins.