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Personalization is the holy grail for many companies, but it can be elusive to achieve. This session will focus on how to accelerate the power of personalization by integrating Sitecore and Salesforce. In this session, we will provide step-by-step guidance on how to plan and execute an integration between Sitecore and Salesforce that does not only focus on the technical integration but more importantly walks you through the decisions regarding what customer data is captured and shared between the two platforms. Real-world examples will highlight how to share data between the systems and leverage the power of the Salesforce CRM and SFMC to deepen engagement and conversions. Presented by Kristine Stebbins.