Election Monitor 2008 Polit Camp

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PolitCamp 2008 Election Monitor Presentation. Hermann Stern and Walter Rafelsberger.

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Election Monitor 2008 Polit Camp

  1. 1. US Election Monitor 2008 PolitCamp Graz 30. Mai 2008 Hermann Stern Walter Rafelsberger Graz University of Technology MODUL University Vienna Knowledge Management Institute Department of New Media Technology hermann.stern@tugraz.at walter.rafelsberger@modul.ac.at
  2. 2. Introduction • US Election Monitor 2008 • Analyzing Trends in Political Coverage of Online Media • http://www.ecoresearch.net/election2008 • Use Case of the IDIOM Project • I f Information Diff i across Interactive O li Media i Diffusion I i Online M di • http://www.idiom.at • Part of the ECOresearch Network • http://www.ecoresearch.net
  3. 3. Behind the Scenes (1/2) ( ) • Weekly Snapshots of global Web coverage • List of Web sites in different Samples • US • Canada • UK • Australia and New Zealand • NGOs • Fortune1000 • 1000 popular blogs on political issues
  4. 4. Behind the Scenes (2/2) ( ) • More than 800 000 documents a week 800,000 • Monday: data collection • Wednesday: publication of new results • Text Pre-Processing • Word Frequencies => Attention • Semantic Orientation => Sentiment • Keyword Analysis => Keywords
  5. 5. Interactive Charts
  6. 6. Candidate Details
  7. 7. User Polls • Only one vote a day allowed (IP check)
  8. 8. Traffic Statistics
  9. 9. Attention V.S. Sentiment
  10. 10. Obama Public Opinion V.S. Sentiment p
  11. 11. Obama Attention V.S. Sentiment
  12. 12. Future Work • Candidate quotes • User votes on geographic map • Phase II: post primaries
  13. 13. Social Media Applications pp • „Games with a Purpose“ Games Purpose • Vote for a Candidate • Sentiment Quiz • Goals • Gather data for Social Network Analysis • Analyze Viral Dissemination Effects • Sentiment Detection and Evaluation via Crowdsourcing • Investigate Hostile Media Effect
  14. 14. Social Media Applications pp • Why Facebook et al? • Building a new community / user base is not our task • Social Platforms with APIs • Environment the user is familiar with • Still a rich user experience • Viral effects help spreading the application in a user`s network with limited marketing resources • Large user base
  15. 15. Facebook Voting Application g pp • Users vote weekly for their y prefered candidate and give their opinion whether he / she will win. • Privacy controls • V l notifications and Viral f d reminders spread across a user`s network. • Results page offers statistics from a user`s network. • Opt-In to let us access the gathered data for further analysis. y
  16. 16. Facebook Sentiment Quiz „Game with a purpose“ p p • Players have to decide whether a sentence has a positive or negative meaning. • The choices of a player get matched with those from other players players. • Players get points for matches and may reach higher levels, making the game more difficult with longer sentences and lower sentiment. • Uses proven game mechanics to motivate players.
  17. 17. SOC Framework as Backend Data • PHP based framework • Generic wrapper for Social Platforms to act on a shared SOC Framework data space • Allows logging of user activity in a social network Others
  18. 18. Future Work • Launch Facebook Applications • currently Private Beta • Port Applications to other platforms • Possible future scenario: Crowdsourcing Platform g for Scientific Applications

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