Check out the AutoSuccess Best of the Best Companies for NADA 2008
Volume 6 • Issue 7
Herb Chambers Companies
No. 1 Dealer Uses Internet to Sell over 1,100 Online Vehicles!
What drives Herb
cess? The truth
is that the
When it comes
believes that a
culture is the key
to success, from
right down to the
customer. The In-
ternet has played
a vital role in “With our fully measurable and automated system, we are continually
service of customers as the Chambers leg- improving and ﬁne-tuning our processes to improve our results and
acy continues to expand to, at last count, increase ROI.” - Herb Chambers
42 dealerships across New England—from
Jeep Wrangler to Rolls Royce—generating the implementation of centralized processes Customer satisfaction is what it’s all about.
over $1.8 billion dollars in sales last year. for the growing number of rooftops in the Another concept that is key to the success
Chambers enterprise. The highly trained of the Group is the Herb Chambers’
“I don’t want my sales people to sell cars; BDC specialists are generating exceptional philosophy that “happy employees create
I want them to help people buy cars,” results through quick responses to customer happy customers.” The leading automotive
explains Chambers. With that philosophy inquiries and ﬁne-tuned processes for group has one of the lowest turnovers in
in mind, and the right technology partner, handling incoming leads. “Our E-Commerce the nation, and is well-known for providing
Herb Chambers leverages the cutting-edge team holds regular meetings to review excellent training, employee beneﬁts,
technology of an innovative high-impact benchmarks and evaluate progress in order incentive bonuses, and ﬁrst-name-basis
Web site and media-enriched communication to ﬁnd ways to ﬁne-tune our processes. relationships with the living legacy himself,
into all his dealerships to make good on Our customized reports detail everything Herb Chambers. As a result, the family at
his commitment of providing the highest- including the leads by source, response The Herb Chambers Companies continues
quality service to their customers. times, appointment percentages, show rates, to outsell the competition and build an
closing ratios and cost per sale,” said Herb, ever-expanding base of loyal and satisﬁed
One of the greatest assets at Herb Chambers whose constant support contributes to the customers.
is the Business Development Center and ongoing success of the BDC.
THE BOTTOM LINE
• Herb Chambers is the No. 1 Dealer in New England.
• HerbChambers.com generates 1,100 online units per month.
• HerbChambers.com is a nationally acclaimed Award-Winning site.
• eDealer & eCRM Dealer of the Year for ﬁve consecutive years.
• The Herb Chambers Group has successfully implemented
Herb Chambers centralized processes in all their dealerships.