Display Lifts Search

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Display Lifts Search

Published in: Automotive, Technology, Business
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Display Lifts Search

  1. 1. Display advertising significantly lifts online search activity Consumers exposed to display were more likely to search for both branded and segment terms than unexposed clients. Category % Search Lift Automotive 144% News & Media 144% Personal Finance 206% Health 260% Travel 274% “There is a connection between display and search ads…often it’s not the search ad alone that gets consumers to act, but the context of all the marketing that preceded it.” David Hellman, Sr. Analyst, eMarketer Google Confidential and Proprietary 1 Source: Display Ads lift Searching, MediaPost (comScore), January 5 2009.

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