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  1. 1. Robert J. Henslee PresentingSaturday, September 24, 2011 http://www.DirectorofSearch.com
  2. 2. Saturday, September 24, 2011 http://www.DirectorofSearch.comBefore the internet, we used to gather to share our passions
  3. 3. Saturday, September 24, 2011 http://www.DirectorofSearch.comEarly internet included message boards and chat rooms
  4. 4. Now, social media is……Saturday, September 24, 2011 http://www.DirectorofSearch.com
  5. 5. PAID Internet  Advertising PPC Search  Marketing Mobile  Advertising Sponsorships Paid  ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  6. 6. PAID EARNED Internet  Social Media Advertising Word of Mouth PPC Search  User Forums Marketing News PR  Mobile  Announcements Advertising Blogger  Sponsorships Relationships Paid  ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  7. 7. PAID EARNED OWNED Internet  Social Media Brand & Product  Advertising Word of Mouth Sites PPC Search  User Forums Mobile Brands &  Marketing News PR  Sites Mobile  Announcements Customer Care  Advertising Blogger  Services Sponsorships Relationships Proprietary Paid  Digital Content ApplicationsSaturday, September 24, 2011 http://www.DirectorofSearch.com
  8. 8. Social MediaSaturday, September 24, 2011 http://www.DirectorofSearch.com
  9. 9. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  10. 10. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  11. 11. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  12. 12. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  13. 13. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  14. 14. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  15. 15. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  16. 16. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  17. 17. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  18. 18. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  19. 19. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  20. 20. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  21. 21. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  22. 22. You’ll Need Some Help…  http://www.DirectorofSearch.comDo Not Buy This  Book
  23. 23. Strategy Social Media is NOT for Dummies http://www.DirectorofSearch.comWork With Professionals Establish Corporate Goals…
  24. 24. Strategy Social Media is NOT for Dummies http://www.DirectorofSearch.comWrite down specific business objectives
  25. 25. Social MediaSpeaks… Management Has To Listen ! http://www.DirectorofSearch.comNelsonBuzzVisible TechMeteor SolutionsAlterian SM2BandWatchRadian6
  26. 26. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  27. 27. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  28. 28. Saturday, September 24, 2011 http://www.DirectorofSearch.com
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  44. 44. Saturday, September 24, 2011 http://www.DirectorofSearch.com
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  58. 58. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  59. 59. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  60. 60. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  61. 61. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  62. 62. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  63. 63. Saturday, September 24, 2011 http://www.DirectorofSearch.com
  64. 64. Saturday, September 24, 2011 http://www.DirectorofSearch.com
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  72. 72. Saturday, September 24, 2011 http://www.DirectorofSearch.com

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