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Pitching in the den
Before writing your pitch   Before writing your pitch you should:     Watch these clips on “How to Win in the      Den”....
Be visual It is important when you are pitching to  be innovative so that you will stand out  and show your creative side...
Your Valuation Your valuation needs to be realistic  otherwise the Dragons will not take you  seriously. You need to eva...
Know your figures This is so important, you have to know  ALL you current and projected sales  figures. You will instant...
Make sure the productworks This may seem like the most obvious  thing but there have been pitches where  the product demo...
Do your research You need to know your own market  inside and out from your customers to  your competitors. They also wa...
Practice Practice Practice Practice is of course so important. You only have 3 minutes to prove  yourself and your busin...
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Pitching in the Dragons Den

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A guide to pitching in the Dragons Den

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Pitching in the Dragons Den

  1. 1. Pitching in the den
  2. 2. Before writing your pitch Before writing your pitch you should:  Watch these clips on “How to Win in the Den”.  Watch previous pitches, good and bad.  Consider how much money you really need (not want).  Then consider the equity you are willing to give away (maximum and minimum amount).
  3. 3. Be visual It is important when you are pitching to be innovative so that you will stand out and show your creative side. Visualise your business from website screen shots to your product prototype. Take inspiration from Levi Root’s and Razzmatazz unique and memorable pitches in the den.
  4. 4. Your Valuation Your valuation needs to be realistic otherwise the Dragons will not take you seriously. You need to evaluate your business valuation on your current and projected sales Watch this episode to see how a poor evaluation goes down in the den.
  5. 5. Know your figures This is so important, you have to know ALL you current and projected sales figures. You will instantly lose credibility if you don’t know them. Practise them and have them memorised so when the Dragons ask for them, you will be ready.
  6. 6. Make sure the productworks This may seem like the most obvious thing but there have been pitches where the product demonstration has failed: The Knowledge Help Line Electric Egg Cooker If you are not confident it will work 100% of the time, you shouldn’t be pitching it in front of the dragons.
  7. 7. Do your research You need to know your own market inside and out from your customers to your competitors. They also want to understand why you need the investment from them and not an alternative finance option like invoice factoring. You should also research the dragons so that if you do get an offer, you know which dragon you want.
  8. 8. Practice Practice Practice Practice is of course so important. You only have 3 minutes to prove yourself and your business. Take the time to practice at home, at work and even in front of some strangers if you can. Also consider the questions they might answer as well as how to justify your weaknesses

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