Social Media is a vital part of any brands strategy in this day and age as there are many profiles which are growing in popularity everyday. Brands should be aware of these profiles, which to use and how to maintain them. However brands should not just use profiles for the sake of being on them. Any brand can have a Facebook page from a retail store to a bank offering invoice factoring.
It is important to keep your profile up-to- date to ensure users want to return to the page Write out a monthly planner of updates across the profiles Also react to topical news related to your brand which will interest your followers
Consider how you will deal with customer service queries Have a list of FAQ answers prepared Think about employing a dedicated social profile manager or external agency to manage your profiles
Have your competitors got social media channels? If so what do they do well/ poorly? Find a way of standing out from your competitors What can you do better than your competitors?
Why not use social media to promote a discount code? Discount codes will encourage more users to ‘like’ or ‘follow’ you as well as using your website and buying your products. Additionally these users are likely to share this with friends and so it goes on.