Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Increasing Revenue Through A Sales & Marketing Assessment

675 views

Published on

WHETHER YOUR COMPANY HAS 5 OR 5K SELLERS, SALES AND MARKETING ASSESSMENTS CAN HELP IDENTIFY WEAKNESSES WITHIN YOUR COMPANY AND HELP CREATE A MORE EFFICIENT WORKFORCE. THIS DECK GOES THROUGH THE BASICS OF WHAT A SALES & MARKETING ASSESSMENT IS AND HOW IT CAN BENEFIT YOUR COMPANY.

Published in: Business
  • Login to see the comments

Increasing Revenue Through A Sales & Marketing Assessment

  1. 1. AN INTRODUCTION TO SALESAND MARKETING ASSESSMENTS PRESENTS:
  2. 2. IT IS HARD TO CHANGE BEHAVIOR
  3. 3. IF YOURCOMPANY HAS A SALES OR MARKETINGISSUE… HOW CAN YOU FIXIT ?
  4. 4. WHATIF YOUR SOLUTION DOESN’T FIXTHE PROBLEM?
  5. 5. ANSWER
  6. 6. ANSWER A SALES & MARKETING ASSESSMENT
  7. 7. A SALES & MARKETING ASSESSMENT... IS A HEALTH CHECK FOR YOUR SALES& MARKETING DEPARTMENTS
  8. 8. IT IS ALSO A GOOD WAY TO START A SALES OR MARKETING TRANSFORMATION
  9. 9. WHY PERFORM ASALES & MARKETING ASSESSMENT? IDENTIFIESISSUES UNCOVERSROOT PROBLEMS PRIORITIZES PROBLEMS CREATES A ROADMAP FORSUCCESS PROMOTES A NEW WAY OF THINKING
  10. 10. 2 TYPES OF COMPANIES NEED SALES & MARKETING ASSESSMENTS
  11. 11. 1 COMPANIES WHO KNOW THEY HAVE A PROBLEM
  12. 12. OMMON PROBLEMS SEEN •MISSING REVENUETARGETS •DECLINING MARGINS •SHRINKING MARKETSHARE •HIGH SELLER TURNOVER •INCONSISTENT MARKETING MESSAGING •HIGH COST OF SALES •POOR SELLER / MANAGER SKILLS •AUTOMATION TOOL DISCONNECT •UNSTABLE WAGE & COMPENSATION PLAN
  13. 13. 2 COMPANIES WHO THINK THEY ARE FINE
  14. 14. 2 COMPANIES WHO THINK THEY ARE FINE
  15. 15. 2 COMPANIES WHO THINK THEY ARE FINE
  16. 16. ASSESSINGTHE SALES & MARKETING DEPARTMENTS WHEN A COMPANYSEE NO VISIBLEPROBLEM CAN … UNCOVER WEAKNESSES BEFORE THE BECOME MAJOR ISSUES MAKE ANORGANIZATIONSTHAT IS STRONG EVEN MORE EFFICIENT
  17. 17. HOW IS A SALES &MARKETING ASSESSMENT PERFORMED?
  18. 18. INTERVIEWS
  19. 19. OBSERVATION
  20. 20. DATA COLLECTION FINANCIAL RECORDS
  21. 21. ASSESSMENTS •SITATIONAL ASSESSMENTS •SALES / MARKETINGSKILLS ASSESSMENTS •PERSONALITY ASSESSMENT •TIMEUTILIZATION STUDIES
  22. 22. FINDINGS STRENGHTS WEAKNESSES UNDERSTANDTHE THINGS YOUDO WELL UNCOVERTHINGS THAT NEED TO BEIMPROVED
  23. 23. HOW DOES THIS HELP ME SOLVE MY SALES / MARKETING ISSUE?
  24. 24. NOW WE KNOW
  25. 25. NOW WE KNOW WHAT ARE THE PROBLEMSWITHIN THE SALES & MARKETING DEPARTMENTS
  26. 26. NOW WE KNOW WHAT ARE THE PROBLEMSWITHIN THE SALES & MARKETING DEPARTMENTS WHAT IS THE ROOT CAUSE OFTHOSE PROBLEMS
  27. 27. NOW WE KNOW WHAT ARE THE PROBLEMSWITHIN THE SALES & MARKETING DEPARTMENTS WHAT IS THE ROOT CAUSE OFTHOSE PROBLEMS AND WHAT PROBLEMSNEEDTO BE FIXED IMMEDIATELY TOIMPACT DESIREDBUSINESSOUTCOME
  28. 28. THE FINISHED PRODUCT
  29. 29. A ROADMAP TO SUCCESS AND A PLAN TO IMPLEMENTIT
  30. 30. SAVING TIME & MONEY
  31. 31. CONTACT US TODAY FOR MORE INFORMATION WWW.MLAWSONASSOCIATES.COM HLAWSON@MLAWSONASSOCAITES.COM

×