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Setting up a website (Hostgator and Wordpress) - Giddyup Enterprises

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It’s hard to find a business that doesn’t prize word-of-mouth. However, many organizations don’t fully realize the extent to which word-of-mouth is now on the web.

As customers prowl store aisles, they use their smart phones to check your products and prices against competitors. When someone needs a product, they are just as likely to go look online as they is to ask a friend about it. Before hiring just about anyone, a potential customer will research them by perusing their website, blogs and any other information they can uncover via the net.
This initial guide focuses on the foundation of your digital presence, an effective website. In rapid succession, creating a web presence has shifted from a nice-to-have, to a crucial task, to the fundamental way businesses of all size interact with customers and potential customers. To get started, let's take a look at our “Setting up a Website” presentation which will help you set up a web hosting account, secure a domain and build a website utilizing WordPress.

If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you…


Cheers, Henry III

Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com

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Setting up a website (Hostgator and Wordpress) - Giddyup Enterprises

  1. 1. Webpages - A simple entry to the Digital World… Has your organization been struggling with how to set up your own website on the internet? Here‟s a quick guide to obtain, set up and host your very own website…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  2. 2. Where to start… Let‟s take a look at where you are right now…. Tip: When you see an underlined phrase, you can click on it to be brought to more info… Henry Hansch III - 2012Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com www.giddyupenterprises.com
  3. 3. What‟s your current situation? Do you have a website with your own domain? We are going to cover acquiring your own Domain name and then using HostGator and Wordpress to set up your Website in 12 easy steps. Future presentations will cover some of the other digital tools that you should be utilizing for your organization like LinkedIn, Facebook, Twitter, Blogs and other forms of Social Media to provide meaningful content to your stakeholders.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  4. 4. What is a Domain Name? First off, what is a Domain?? A domain name is a name that you‟ll use to name your website. The domain name could also be used to identify each page in your website, for example, www.yoursite.com/index.html. This page is showing the main page of your website, and your domain name is www.yoursite.com. To get a domain name, you‟ll need to register it with a domain name service registrar which we‟re going to go over in a bit. Please note that there are no two domain names that have the same words or numbers. It‟s because each domain name is unique, and if there is already a person register the domain name “www.mysite.com”, you can‟t buy the same name.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  5. 5. Setting up a website (domain) You‟ll need to first determine which company you are going to use to actually host your site. What I mean by this is you need a place to actually store all of your files that will make your website accessible to the Internet. This company will provide you space on their servers to store all of your information and the better providers will provide you with many tools to help you secure a domain name, build websites, create email addresses, analyze web traffic and many other tools. Click here to learn more about Web Hosting Services…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  6. 6. The 12 Step Program Step 1 – Secure Web Hosting account Step 2 – Secured Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  7. 7. Setting up a website (domain) Here are a few different options that you have for your web hosting service. There are many options with varying cost structures depending on what you‟re looking for. • HostGator – This is my choice and who I’m going to use as an example. (Starts at $4 a month) • iPage • FatCow • GoDaddy • And hundreds of others depending on your needs….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  8. 8. For this example we’re going to use HostGator…. I‟ve gone with the “Baby Plan” for about $8 a month and here is a breakdown of what the plan and some other HostGator Plans offer. Click on the photo for more details about the plan comparisonsHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  9. 9. Step 1 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  10. 10. Now you need a Domain We now need to choose a domain name. This is going to be your actual website address which you‟re going to build your website from. There are many sites which allow you to purchase a domain name (Domain, HostGator, Go Daddy, NameCheap, etc) and they normally run anywhere from $5 to $20 a year. For this example, we‟re going to stick with HostGator‟s domain service which actually is run through Registry Enter your desired domain name in the area Rocket. see if it‟s available. This will highlighted to then take you to Registry Rocket for the rest of the process…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  11. 11. Choosing a Domain We now need to choose a unique name that we‟re going to use to promote our business or organization. You may have to try and few different names and variations and you may also find that the “.com” is not available and you may only be able to get a different extension like “.net”, “.us”, or one of the many other extensions.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  12. 12. Choosing a Domain Now that you have found a Domain name that you’re satisfied with, you can purchase it by clicking on the “Purchase” in the lower left hand corner and filling out the purchase form. Click here for a YouTube video tutorial…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  13. 13. Step 2 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  14. 14. Host Gator Control Panel Most major Hosting Accounts are going to have some type of control panel (cPanel) which will allow you to control the various aspects of your website. Click here for a YouTube video tutorial…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  15. 15. Step 3 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  16. 16. Updating the DNS Info (1) We now have to make sure that that the Domain Name that we purchased will connect back to our Host Gator Account and we do this by updating the “DNS Information, Domain Name Server 1 & Domain Name Server 2” which directs the domain name to our hosting account. First – We have to determine what are HostGator Name Servers are. These will be specific to your HostGator account. You will find this information on the lower left corner of your Cpanel Screen under “Account Information”. Click here for a YouTube video tutorial…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  17. 17. Updating the DNS Info (2) We are now going to Rocket Registry where we purchased our Domain through and go to the “DNS” information and go ahead and the “Domain Name Server 1 & Domain Server 2” with your Host Gator DNS info. Click here for a YouTube video tutorial…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  18. 18. Step 4 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up Wordpress Step 6 – Wordpress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  19. 19. Setting up WordPress (1) Why WordPress – there are many reasons, though the simplest is that it‟s an easy to create Open Source CMS (content management system) which will allow you to set up a site quickly and with little knowledge of web design. • Free • User Friendly • Easy way to blog • Multiple Templates which allow you to change the look of your website in minutes • Plugins Extend Functionality • SEO Friendly • Large Community Support with heaps of videos and articles to help you • Multiple people can be granted access to update • Most Web Hosting Services support it and have 1 click set upHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  20. 20. Setting up WordPress (2) To set up WordPress, Go to your HostGator Control Panel, scroll down until you find the “Software/Services” section. Then click on the “Fantastico De Luxe” Icon…. Click here for a YouTube Video Tutorial Click on the “Fantastico De Luxe” Icon…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  21. 21. Setting up WordPress (3) This will open up “Fantastico” and allow you to install WordPress for your Domain.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  22. 22. Setting up WordPress (4) To complete the installation of WordPress, you will just have to fill in the required information.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  23. 23. Setting up WordPress (5) When you complete the WordPress setup, you will be provided with a unique web address to access your WordPress website. Click on this link to access your WordPress website. Click here for a YouTube video tutorialHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  24. 24. Step 5 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  25. 25. WordPress Templates (1) The beauty of WordPress is that they provide free website templates for you to get started and if you‟re a little more adventurous, you can Google „WordPress Templates” and you‟ll get thousands of more choices for you to choose from to get your website look just right. Click here for a YouTube video tutorial…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  26. 26. WordPress Templates (2) We‟ll dig in deeper to how to use WordPress and it‟s various functions in another presentation. For now, just go in and start playing around and you‟ll be surprised how quickly you can pick it up. Click here to see one of the sites that I get a lot of my templates from…. www.templatesold.comHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  27. 27. Step 6 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  28. 28. FTP – What is this?? Some templates and other programs may require you to utilize an FTP (File Transfer Protocol) to upload the required data to your HostGator Account. There are a handful of free programs that you can use for both Mac and Windows and I‟ve provided two examples of services I‟ve used in the past. Click on them to see a video that explains video in further detail. Click here for a YouTube them tutorial Cyber Duck FilezillaHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  29. 29. Step 6 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  30. 30. Setting up your email (1) One of the biggest advantages of having your own Domain is that you can now have your own personalized email addresses and you can set up as many as you need!! First – Let‟s go back into the HostGator Cpanel and find the “Mail” category and click on “Email Addresses” Click here for a YouTube video tutorialHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  31. 31. Setting up your email (2) After clicking on “Email Accounts” we will be brought to the set up screen where we can easily set up a new email address for any domain that you have. Choose the domain you would like to create an email address for and then complete the rest of the boxes and you‟ll be good to go!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  32. 32. Step 8 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  33. 33. Setting up your email (3) Now that your new email address is set up, where do the emails go and how do I get to them?? You can either use the webmail providers that HostGator offers or I have found it much easier to just forward your newly created emails to a Google Gmail account and then set up your Google Gmail account to send and receive emails from the newly created email address. No one is the wiser because the emails appear to be sent from the newly created email address and you have the ease and functionality of Gmail! Click on the picture to watch a video of how to set this up!! (http://youtu.be/p1o0YT34zmE )Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  34. 34. Step 9 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  35. 35. Setting up new Domains (1) Now that you have a Web Hosting Account, you can add multiple domains to it. • We are going to follow steps previously mentioned, though we have to add one more after you update the DNS (Domain Name Servers) in step 4. Open up your HostGator Cpanel and go to the “Domains” section and click on the “Addon Domains” icon. Click here to view a YouTube video tutorialHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  36. 36. Setting up new Domains (2) Here you will go through and fill out the information that has been requested. This will set up the new domain as an added domain in your account. This will self populate Don‟t worry, you will be when you fill in the “New Domain able to type in Name”… www.example.com and it will lead you directly to your site and the user will not know it‟s an addon DomainHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  37. 37. Step 10 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  38. 38. Redirecting a Domain (1) Sometimes you may find yourself with a main Domain and you would like other websites to direct to it when a user types in specific name. You can go ahead and purchase as many Domain names as you would like and have them all direct to a specific domain name. Open up your HostGator Cpanel and go to the “Domains” section. The click on “Redirects”…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  39. 39. Redirecting a Domain (2) Now that you‟re in the “Redirect” section, just fill in the requested info and you‟ll be good to go. Click here to view a YouTube video tutorialHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  40. 40. Step 11 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  41. 41. Other cool HostGator Features Tools to measure… Tools to engage… Tools to make you $$..Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  42. 42. Step 12 – Complete!! Step 1 – Secure Web Hosting account Step 2 – Secure Domain Name Step 3 – A look into the HostGator Control Panel Step 4 – Updating the DNS (Domain Name Servers) in Registry Rocket Step 5 – Setting up WordPress Step 6 – WordPress Templates Step 7 – FTP Step 8 - Setting up email addresses Step 9 – Utilizing Gmail to make email easy! Step 10 – Adding additional Domains Step 11 – Redirecting Domains Step 12 – Other cool things….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  43. 43. information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Cheers, Henry III Email: h3@giddyupenterprises.com Web: www.giddyupenterprises.comHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  44. 44. Giddyup Enterprises “Creating ideas together, One Smile at a time!” Whippany NJ, 07981 M: 973.428.1010 E: h3@giddyupenterprises.com W: www.GiddyupEnterprises.com Digital Newsletter Download Overview Overview Overview Overview Overview Overview Digital Strategy Webpage Blogs - Web Presence Social Media Digital Tool Belt Setup WordPress Download Download Download Download Download Download

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