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LinkedIn                                                                         Facebook                                 ...
WHY WORRY ABOUT SOCIAL MEDIA     Social media of fers relationship -building opportunities that are      virtually limitle...
A SIMPLY WAY TO LOOK AT IT…Henry Hansch III – 2012     www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
LINKEDINHenry Hansch III – 2012   www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
LINKEDIN  LinkedIn is a business-oriented social networking site where can  gain a lot of insight about a organizations an...
ERIK                                                                            QUALMAN -                                 ...
LINKEDIN – GOOGLE RANKING       LinkedIn allows me to       have the #1 ranking       when you search my       name…      ...
LINKEDIN - PROFILE                                          Include a professional Include your title and a             pi...
LINKEDIN – PROFILE TIPS  Create a “Key Word” rich summary  that sums up who you are and  what’s makes you stand apart from...
LINKEDIN - EXPERIENCE      Think of this as your      online resume. Add      your different roles and      responsibiliti...
LINKEDIN Add the various places you volunteer or have volunteered at to give you a more       Some general areas rounded p...
LINKEDINThe recommendations that you receive will alsobe highlighted near the bottom of your profile.     LinkedIn provide...
LINKEDIN – RIGHT HAND GOODIES  On the right hand side of your  profile, you will see how much of  your profile is complete...
LINKEDIN – COMPANY PAGES Add your company to LinkedIn to increase visibility and to utilize all of the tools LinkedIn has ...
LINKEDIN – COMPANY PAGE Here are a few simple tips for your Linkedin Company Page: • Update/create and complete your compa...
FACEBOOKHenry Hansch III – 2012   www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
FACEBOOK        4 Reasons to Use Facebook        • Facebook is a good time and a simple way to keep up with your friends  ...
FACEBOOK FOR BUSINESSDo I really need to use Facebook for business or to promote my organization??  •    Facebook is popul...
FACEBOOK FOR BUSINESSInclude an interestingheadline picture and                                                          A...
FACEBOOK TIPS     Engage with your audience : Remember that when you reach      out to people, they will reach out to you...
FACEBOOK FOR BUSINESS      Click on the two videos below to give you a little more information about                      ...
TWITTERHenry Hansch III – 2012   www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
TWITTER           The cocktail party of the Social World. Tweets are text-based posts of up to 140            characters d...
TWITTER    Customize your                                             Include a profile picture and    background image   ...
TWITTER      Click on the two videos below to give you a little more information about                             using T...
YOUTUBE                          2nd only to Google for Online Searches!!Henry Hansch III – 2012   www.Giddyup   Enterpris...
YOUTUBE      YouTube is not just a forum for cats, dogs on skateboards, and kids who really                               ...
YOUTUBE        Create a YouTube            Channel                                                                        ...
YOUTUBE                          Add a title and description that will help users and                          search engi...
YOUTUBE     A really useful tool in YouTube is the ability to embed videos right into your website    or blog so that peop...
YOUTUBE  Here’s a simple and quick tip for those of your that are not too familiar with html and                      want...
YOUTUBE      Click on the two videos below to give you a little more information about                            using Yo...
PINTERESTHenry Hansch III – 2012   www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
PINTEREST Pinterest is a virtual pin board that helps you organize and share interesting things you find on the web. Peopl...
PINTEREST                          The key is to make what you’re trying to get across visual!!                   Infograp...
PINTEREST         1) It’s easy, first add a Pinterest                                          2) When you want to add    ...
THE OTHERS…Henry Hansch III – 2012   www.Giddyup   Enterprises.com   H3@GiddyupEnterprises.com
THE OTHERS….       We’ve covered some of the major Social Media sites that are currently the       dominate players, thoug...
AND SO IT                                                                              CONTINUES                          ...
IF YOU HAVE ANY QUESTIONS OR WOULD LIKE MORE       INFO, PLEASE JUST SHOOT ME AN EMAIL OF VISIT                  ANY OF TH...
Giddyup Enterprises                                             If you have any questions or would like some more         ...
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Let's take a look at Social Media - Giddyup Enterprises

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Social media offers relationship-building opportunities that are virtually limitless and, for the most part, they’re free. Through the use of social media, your retail establishment, consulting firm, or service company has access to information, prospects and alliances worldwide. Your advertising opportunities can grow exponentially through the utilization of social media.

Click here to access the Social Media Presentation, which will give you the “low down” on the major social media sites and why you should be utilizing them.

If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you…

Cheers, Henry III

Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com

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Let's take a look at Social Media - Giddyup Enterprises

  1. 1. LinkedIn Facebook Twitter SOCIAL MEDIA YouTube Pinterest What’s next??Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  2. 2. WHY WORRY ABOUT SOCIAL MEDIA Social media of fers relationship -building opportunities that are virtually limitless and, for the most part, they’re free. Through the use of social media, your retail establishment, non - profit, or service company has access to information, prospects and alliances worldwide. Your advertising opportunities can grow exponentially through the utilization of social media. Quick Tip: When you underlined text, you can click on it for more info…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  3. 3. A SIMPLY WAY TO LOOK AT IT…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  4. 4. LINKEDINHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  5. 5. LINKEDIN LinkedIn is a business-oriented social networking site where can gain a lot of insight about a organizations and individuals. Here are a few reasons why both you and your organization need a presence on the site…  Search Engine Reputation Management  Google gives a high ranking to to both personal and business profiles in their searches which means you’ll be more likely to show up higher in a search and you can control what is being shown.  Increase Per sonal and Brand Visibility  By completing your profile and becoming active in various discussions and groups you will increase your online reputation.  Lead Generation & Increase your brands visibility  You will be able to provide content to a wide range of users and improve your online presence.  Stay in contact  Instead of loosing the business card you just received or forgetting the new contact you just met, Link with them to continue to relationship.  Recruiting new talent & finding new oppor tunities  Increase industr y knowledge and resourcesHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  6. 6. ERIK QUALMAN - “Best results a r e o f te nHow many times have you gone to an event, collected a handful a c h i eve d w e l l b e f o r e yo u of business cards and never did anything with them? n e e d a j o b , by c o n s i s te n t l y n e t wo r k i n g s oThe beauty of LinkedIn is that you can now capitalize on these t h a t w h e n yo uencounters and connect with the professional people you meet f i n d yo u r s e l f j o b - h u n t i n g yo u via LinkedIn. Yes, you may not need their services or network h ave a l a r g e now, though I bet sometime in the future it may be handy to n e t wo r k toreach out to them. By connecting with them on LinkedIn when work with.” you meet them, it keeps the door open for the future!Quick Tip: When you reach out to someone on LinkedIn, add a personalnote of where you met them and any other bits of information to make yourconnection a little more personal. Also, when someone connects with you –Thank them!!
  7. 7. LINKEDIN – GOOGLE RANKING LinkedIn allows me to have the #1 ranking when you search my name… This allows me to control what content I would like communicated…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  8. 8. LINKEDIN - PROFILE Include a professional Include your title and a picture, this makes you a real description of your specialties. person!! Must people will only read this and you want something that Utilize “Key Words” will show up in search engines. You can use this to talk about what you’re up to, promote your content or ask questions. Your chance to show off what you’re currently working on and what you’ve done! Hyperlinks to your websites, blogs, company, twitte r, etc…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  9. 9. LINKEDIN – PROFILE TIPS Create a “Key Word” rich summary that sums up who you are and what’s makes you stand apart from the crowd… from others and allow individuals to learn more Amazon Reading List – Utilize the different tools that LinkedIn allows you to add to your profile to set yourself apart Here you can add books that you’ve read to help others understand a little more about you about you… SlideShare – Why not add some of the presentations you have created. Wordpress – You can have this link directly to your WordPress blog to automatically update your blogsHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  10. 10. LINKEDIN - EXPERIENCE Think of this as your online resume. Add your different roles and responsibilities along with your achievements. LinkedIn also allows you you to get recommendations from past colleagues for your different experiences. This is an excellent opportunity to really set yourself apart & don’t forget this works both ways!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  11. 11. LINKEDIN Add the various places you volunteer or have volunteered at to give you a more Some general areas rounded profile… that you can fill in… Search Engines love keywords and this is an excellent opportunity to be found. Go into the Skills & Experience and include the ones that are relevant to you…. Certificates & Education – Again, think of this as your resume and fill in the different sections and make sure that you include your accomplishments!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  12. 12. LINKEDINThe recommendations that you receive will alsobe highlighted near the bottom of your profile. LinkedIn provides an area to add some more things that you may not have been able to include above The Groups & Associations allows you to add the various groups your part of and also allows you to join various groups & communities within LinkedIn. It’s important to join industry groups that you’re interested in so you can continue learning and share your ideas and knowledge… Honors & Awards Here is your personal info so others know who to get in touch with you…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  13. 13. LINKEDIN – RIGHT HAND GOODIES On the right hand side of your profile, you will see how much of your profile is completed and shortcuts to improve your profile A great piece of information that shows you who is looking at your profile along with a handful of other useful statistics This shows your various updates and network requests Just as important as it is for you to get recommendations, you should also make sure you write recommendations for others that deserve it. What comes around goes around…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  14. 14. LINKEDIN – COMPANY PAGES Add your company to LinkedIn to increase visibility and to utilize all of the tools LinkedIn has to offer… 1 – Click on “Add Company” 2 – Confirm with your email address 3 – Fill in the required infoHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  15. 15. LINKEDIN – COMPANY PAGE Here are a few simple tips for your Linkedin Company Page: • Update/create and complete your company page • Build followers for your LinkedIn company page • Provide interesting and value-added company page updates • Engage and network with people from companies you follow • Monitor and focus your efforts Click on this YouTube video for some more info…. http://youtu.be/gMknZutnVWEHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  16. 16. FACEBOOKHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  17. 17. FACEBOOK 4 Reasons to Use Facebook • Facebook is a good time and a simple way to keep up with your friends and family. You’re in control of who you want to be friends with and what they see!! • Improve connections with friends and family by letting them know what you’re up to. You no longer have to worry about losing touch with people because with Facebook, everyone is just a click away. • Connect with other like-minded people. Facebook is a great way to meet and get to know other people who share your interests and hobbies. • Use Facebook to promote your business, non-profit or organization. The opportunities are endless for promoting yourself or your business on Facebook.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  18. 18. FACEBOOK FOR BUSINESSDo I really need to use Facebook for business or to promote my organization?? • Facebook is popular with all age groups; • Your Facebook Business Page appears in Google Search; • It is public, so you can link it from your web site; • It is an 2-way communication channel with your customers and prospects; • It has easy-to-manage photo albums - a picture speaks a thousand words; • You can manage the page yourself; • You can share the management of the page using the administrator feature. In short, a Facebook Business Page extends your business presence on the Web. It is a tremendous tool that allows you to continue building your community… Branding, Customer Engagement, Drive Web Traffic, Reputation Management, New Customer Acquisition, Lead Generation, Client Retention, Viral Effect, Feedback Mechanism, Access to the Social World!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  19. 19. FACEBOOK FOR BUSINESSInclude an interestingheadline picture and Add different eventsupdate so it doesn’t and milestonesget stale.Include an interestingprofile picture Add pictures, videos, event s, notes, etc to help Post regularly and give a little more life interact with your to you organization community and build and gain some relationships. interest. Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  20. 20. FACEBOOK TIPS  Engage with your audience : Remember that when you reach out to people, they will reach out to you!! You can build strong relationships through Digital Media that will extend to the non digital world.  Listen: What is the community saying about your organization? What are they saying about your competitors or your industry?  Educate: You can help your audience solve problems and better understand.  Entertain: If you’re not going on the web to learn something, you’re normally going on to be entertained. Honesty, Transparent, Accountable, & ReciprocalHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  21. 21. FACEBOOK FOR BUSINESS Click on the two videos below to give you a little more information about using Facebook for business… http://youtu.be/PqXANl3r_Gg http://youtu.be/IwR6sIhyvcUHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  22. 22. TWITTERHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  23. 23. TWITTER The cocktail party of the Social World. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other users’ tweets - this is known as following and subscribers are known as followers. Why are people using Twitter?? Why should Business’s use Twitter?? • Building Communities • Customer Service & Feedback • Content Distribution • Research and identify trends • Customer Service • Keep your customers updated • Branding Awareness • Post pictures, post and info • SEO • Provide a glimpse of your company • Lead Generation • Offer discounts and coupons • Competitive Intelligence • Branding • Marketing / NewsHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  24. 24. TWITTER Customize your Include a profile picture and background image short description to give others Followers a bit of info about you… Information about your followers, different trends and Your twitter feed suggestions to follow others…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  25. 25. TWITTER Click on the two videos below to give you a little more information about using Twitter for business… http://youtu.be/J0xbjIE8cPM http://youtu.be/JXPmI4YaOpMHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  26. 26. YOUTUBE 2nd only to Google for Online Searches!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  27. 27. YOUTUBE YouTube is not just a forum for cats, dogs on skateboards, and kids who really like Star Wars. Its also an opportunity to market your business to millions of people for next to nothing. Your organization can use web videos to reach out to current and potential customers. This will help to build more personal relationships with your client base and reap the benefits of this creative indirect marketing strategy. This platform is perfect for small businesses. There are no big budgets required -- just a video camera, a little creativity, and your willingness to have a bit of fun!! Quick Tips: Set up a YouTube Channel for your organization, Tag your videos, Video promotions & contests, Create Playlists, Include a call to action, Use as a customer service tool…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  28. 28. YOUTUBE Create a YouTube Channel Add a little information about your organization Here is your featured video Include your other Social Media sites and websites Here our your other videos Create playlistsHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  29. 29. YOUTUBE Add a title and description that will help users and search engines find your video!! And don’t forget to include “Key Words” Playlists that you create to help users find the videos they are looking for…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  30. 30. YOUTUBE A really useful tool in YouTube is the ability to embed videos right into your website or blog so that people can watch them directly from your website, rather then having to click through to your YouTube Channel. You can embed any YouTube video by clicking on the “Share Button” under the video and then click on Embed… Here is the link to the video. You can easily Here is the code if you would like share your video on to embed the video directly into these Social your website or blog. Networks with the click of a button. You can change the sizes of the video. You can create a custom size for the video.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  31. 31. YOUTUBE Here’s a simple and quick tip for those of your that are not too familiar with html and want to embed the video in your website…. 2) When you’re in the WordPress Editor, add a set of parenthesis “( )” where you want to put your video… 3) Change the view from “Visual” to “HTML” 4) In the HTML view, find the parenthesis and then copy the code from YouTube in between them. 1) Copy the embed code from YouTube… 5) Delete the parenthesis and go back to the “Visual” view and you’re good to go!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  32. 32. YOUTUBE Click on the two videos below to give you a little more information about using YouTube for business… http://youtu.be/gQ9JXbK5quU http://youtu.be/3VfuCTxwL4MHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  33. 33. PINTERESTHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  34. 34. PINTEREST Pinterest is a virtual pin board that helps you organize and share interesting things you find on the web. People “pin” images that they create or get from other sites onto Pinterest where other people can repin those same images onto their own boards. Extremely viral (over 80% of pins are repins) Due to it’s simple visual nature, people are clicking through to more sites What you need to do… • Add the “Pin It” Button to your pages!! • Add the “Pin It” Button to items your selling!! • Pin your videos from YouTube • Pin your own original content • Blog Posts • Opt in Pages • Product Pages • Make sure you use Keywords in your caption!! • Add prices with applicableHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  35. 35. PINTEREST The key is to make what you’re trying to get across visual!! Infographics, Tutorials, Before / After, Results & Testimonials, Useful Information Utilize the length of photos to get You can pin videos more info in… Add a description and utilize keywords!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  36. 36. PINTEREST 1) It’s easy, first add a Pinterest 2) When you want to add Button to your websites and also as a something, just click on the “Pin It” favorite in your web browser from the website and select the picture / video Click on the video for more info and how to use… 3) Fill in the description and choose http://youtu.be/QtmmGA0M_yk which board you would like to pin to 4) All done and you’re good to go!!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  37. 37. THE OTHERS…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  38. 38. THE OTHERS…. We’ve covered some of the major Social Media sites that are currently the dominate players, though we will always need to be re adjusting our strategies depending on what technology has to bring us… You will also want to explore: • Google + (Huge amount of potential with their review feature) • Ning • Meetup • FourSqaure • Gentlemint • And many, many more!!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  39. 39. AND SO IT CONTINUES There’s no one f i t a p p r o ac h f o r a n o r g a n i z a t io n a n d yo u w i l l h av e to ex p e r i me n t with the v a r i o us n et w o r k s to find the one that’s best for yo u … Henry Hansch III - 2012Henry Hansch III – 2012 www.giddyupenterprises.com www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  40. 40. IF YOU HAVE ANY QUESTIONS OR WOULD LIKE MORE INFO, PLEASE JUST SHOOT ME AN EMAIL OF VISIT ANY OF THE FOLLOWING :  Email: h3@giddyupenterpri ses.com  Web: www.giddyupenterpri ses.comHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  41. 41. Giddyup Enterprises If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate “Creating ideas together, One Smile at a time!” to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Whippany NJ, 07981 Cheers, Henry III M: 973.428.1010 E: h3@giddyupenterprises.com W: www.GiddyupEnterprises.com Digital Newsletter Download Overview Overview Overview Overview Overview Overview Digital Strategy Webpage Blogs - Web Presence Social Media Digital Tool Belt Setup WordPress Download Download Download Download Download Download

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