Digital Media Overview (Presentation) - What you need to get started in the Digital World

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Here’s a quick overview of the Digital Tools available to your organization from your friends at Giddyup Enterprises.

We’re going to briefly cover 4 areas that you should be concentrating on when it comes to your Digital Strategy and our future presentations will go into more detail about each one.

Let’s start with the following:

- Website: It’s easier then you think to secure your own website and host it.
- Social: Where you should be in the Social World.
- Blog: Easy to set up, Can be used for your website and provides loads of content for your Digital Strategy!
- Presence: Why reinvent the wheel - Make sure your organization is utilizing these....

If you have any questions or would like some more information on anything that we've discussed in this packet or in our presentations, please don't hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we'll be happy to assist you.

Cheers, Henry III

Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com

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Digital Media Overview (Presentation) - What you need to get started in the Digital World

  1. 1. + Social Webpage Presence Blogs Let’s get Digital…. A quick overview of the Digital Tools available to your organization from your friends at Giddyup Enterprises…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  2. 2. + Overview In this 4 part series we’re going to look at some of the vital places where your organization will need a presence in the digital world…  Website  Social  Blog  Presence We have created a specific presentation for each topic, though we will give you a quick overview in the pages to follow…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  3. 3. + Webpage Click here to for the “Webpage” You will need a place to call Presentation… your home on the internet You will need to claim your piece of the internet so others can find you and you can promote your organization…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  4. 4. + No excuses, you need a website!! Simply put, you need a website so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  5. 5. + Social Click here to for the “Social” The digital world is all about Presentation… building a community. Here are some of the important social media sites that you will want to have a presence on…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  6. 6. + Social  LinkedIn (Relationship Based)  This is a business oriented social networking site which you can view as an extension of a business meeting or conference.  Facebook (Friend Based)  This is a glimpse into the real you or your organizations more personable side. It’s a constant conversation.  Twitter  This is social networking site that is similar to a cocktail party, you interact with posts only up to 140 characters long. Great to follow trends and find out what’s happening now.  YouTube  The world of videos and 2nd only to Google for user searches! This is a great way to broadcast short videos promoting your organization or providing useful information for your customers. Video is quickly becoming the norm and you need to take advantage of it!!  And many more being added everyday!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  7. 7. + Blogs Click here to for the “Blog” Share your thoughts and Presentation… build a community Everyone has something to say and here’s your chance to engage your stakeholders…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  8. 8. Why blog? Blogs have some truly unique characteristics as a marketing tool such as…. • Blogs are an excellent tool to build positive brand name recognition and familiarity. • Blogs provide content for your website and other Social Media activities. • Blogs allows you to humanize your business. • Search Engine Ranking benefits (Youll + get traffic from Google!!) • Blogs Position You As An Expert! • Educates your target market on what you can offer them to make their world better. • Youll get traffic from social networks. • Youll keep up with changes in your industry. • Youll add “Calls to Action” & Youll capture more leads. • It’s free!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  9. 9. + Presence Click here to for the “Web Presence” You need to make the most of Presentation… your Social Presence Why not take advantage of the websites that are already set up to spread the word….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  10. 10. + Presence There are already 100’s of sites which have been created to help spread the word about your organization, now you just need to make sure you’re utilizing them!! • Yelp • Google Places • LinkedIn • Yellow Pages Local • Facebook Most be places • Bing Places • Twitter • City Search • Google+ • Yahoo Local • YouTube • Merchant Circle • Pinterest Other important • Thumbtack places • Patch • InsiderPages The more places you’re listed, the more likely • Twellow you’ll be found!! And don’t forget, each of these • Instagram will help you get a higher listing in the search • Gentlemint engines…. • JudysbookHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  11. 11. • Content Marketing • Social Profiles • Communities, Blogs & Forums • Product Reviews & Interviews • RSS Feeds (Real Simple Syndication • Press Releases • Presentations • Sharing articles and posts • Signing up in National Directories • Partnerships • Local Directory Listings • Researching competitors • Guest Blog Posts & comments • Webinars • Whitepapers + There are numerous ways to build your online presence….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  12. 12. + Click on any of the below to see the full presentations…  Social  Webpages  Presence  BlogHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  13. 13. + If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Cheers, Henry Hansch III Email: h3@giddyupenterprises.com Web: www.giddyupenterprises.comHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  14. 14. + Giddyup Enterprises “Creating ideas together, One Smile at a time!” Whippany NJ, 07981 M: 973.428.1010 E: h3@giddyupenterprises.com W: www.GiddyupEnterprises.com Digital Newsletter Download Overview Overview Overview Overview Overview Overview Digital Strategy Webpage Blogs - Web Presence Social Media Digital Tool Belt Setup WordPress Download Download Download Download Download Download

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