Blogging: WordPress Style - Giddyup Enterprises

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If you want to get found on the Internet you’re going to need relevant and up to date content for Google and other search engines to find you and a blog provides this!!

And of course, a blog offers your existing and future customers important information about your organization!!

A few key points about blogs:

- They can act as the foundation for all of your Digital Media Activities and provide an easy and quick way to set up a website using a free service like WordPress.
- Builds you as an expert.
- Builds Trust.
- Exercises your creativity.

Growing stream of Organic Search Engine Traffic because it is continually giving your website current content.

To get started, review our “Blogs” presentation which will help you get a better idea of how to set up and navigate your WordPress website & Blog.

If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’t hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you…

Cheers, Henry III

Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com

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Blogging: WordPress Style - Giddyup Enterprises

  1. 1. Quick Tip: Click on the underlined phrases for more info…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  2. 2. Why do I need a blog? If you want to get found on the internet you’re going to need relevant and up to date content for Google and other search engines to find you and a blog provides this!! And of course, a blog offers your existing and future customers important information about your organization !!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  3. 3. A few reasons to blog… • Foundation for all of your Digital Media Activities and is an easy and quick way to set up a website using a service like WordPress!! • Builds you as an expert • Builds Trust • Exercise your Creativity • Growing stream of Organic Search Engine TrafficHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  4. 4. What should I talk about? Before you even start writing, you first need to do research to find out what your audience needs. Where are the gaps that you can provide information? How can you avoid adding noise to the echo chamber and provide that amounts to a unique contribution to the web? What is it you love writing about? • Be simple • Tell Stories • Use the word “you” • Create a conversation • Write how-to-posts • Create lists “Top 10’s” • Write detailed posts • Prove your points • Hook your readers!! • Care about your readers • Include videos & pics • Talk about new products & services • Have fun!!! • Everyone has something to write aboutHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  5. 5. A quick look at a blog… Title of the blog in the URL – Good Page Title – for SEO. Primary keyword phrase Blog Categories – Allows visitors to quickly find different categories and adds another tag for SEO. Title of the blog in the URL Advertisements that you – Good for SEO can control and link to Always include an image your services or and fill in the Alternative products. (Alt) text to improve SEO. RSS Feed – Allows readers Inbound & outbound links – good to subscribe to your blog to convey more info and also in page rankings. Advertisements. Embedded video to add content & various digital media alternatives. Widget leading readers to other websites or locations. Info about the blog author along with website & contact info. Share buttons to make it easy for your readers to spread Comments. your infoHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  6. 6. A quick look at a blog… Some other important information about blogs: Keyword Phrase: Bold the Keyword phrase at least once. Meta Keyword tags & Meta Description Tags: They are a brief and concise list of the most important themes of your page and should be used through out your text. They are included as keyword phrases and you can normally have up to 10 keyword phrases within your text. Blog Tags: They are a way to organize similar posts and each tag represents a separate RSS feed that readers can subscribe to. These can be added via your blogging software. Header 2, 3, 4 etc: Include the primary keyword phrases in as many relevant header tags as possible. Calls to Actions (CTA): Make sure your blog or site offers some type of “Unique Value Proposition” (UVP) or some other type of “CTA” to hook your reader!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  7. 7. Blog as your Website!! Yup, Blog services like WordPress allow you to create your entire website through their themes quickly & easily!!! They will provide you with everything you need and the best part about it, you don’t need much web experience and you can allow multiple people to create it!! A few of the website’s I’ve created via WordPressHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  8. 8. Where to start? There’s a bunch of free and premium services to choose from: • WordPress (I use this and love it) • Typepad • Squarespace • Live Journal • Blogger (Google owns them) • Xanga • And many, many more….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  9. 9. WordPress I started out using TypePad, though switched over to Wordpress and love it. The best part about using a blog service like WordPress & TypePad is that they are actually dynamic content management systems (CMS) which in laymen’s terms means that all of your content can easily be transferred from one blogging service to another and you can easily change the look and feel of your blogs….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  10. 10. WordPress You can start today with a free WordPress Blog by going to their website and creating one!! I recommend taken a few more steps and securing your own domain name (www.yourname.com) and hosting your blog on it. This will make it easier for people to find your website / blog!! I’ve covered how to secure your own domain and install WordPress on it in a different presentation.Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  11. 11. A quick look at WordPress When you have your WordPress account set up for your blog you’re going to log in and go to your dashboard….Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  12. 12. From here, you’ll have to play around a bit…Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  13. 13. WordPress Resources… Click on the picture to be linked to a great site to give you an in-depth look at WordPress which will help you get started… ( http://learn.wordpress.com/ )Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  14. 14. WordPress Resources… Click on the pictures to be linked to a great videos to give you an in- depth look at WordPress which will help you get started… A good start to finish video A very detailed video… ( http://youtu.be/gZMO8iigGsQ ) ( http://youtu.be/wLKui1x1JFk?t=27m5s )Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  15. 15. Some other Key pieces of WordPress Themes: Themes allow users to change the look & functionality of a WordPress site. Themes can be changed via the WordPress Dashboard or uploaded via FTP. Plugins: These are programs that plug into the WordPress software in order to extend what the software can do. In short, they make sure WordPress site better by adding everything from slideshows to contact forms!! Widgets: These are small modules that offer users drag-and-drop sidebar content placement and implementation of many plugins extended abilities (i.e. Facebook like buttons, news, advertisements)Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  16. 16. WordPress Themes The WordPress theme is your website’s design and background which you can easily change. There are 1000’s of free and premium WordPress themes and these can be found within your WordPress dashboard or by Googling “WordPress Themes”. The great thing about WordPress is that you can change themes and all of the content of your website will be transferred into the new theme automatically!! If you’re a little more daring, you can choose a WordPress theme that contains some html (normally the home page) which will give your site the feel of a traditional site with the ease and functionality of a WordPress Site!!Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  17. 17. WordPress Themes Here are some screenshots of where to access the various free themes from your dashboard… Click on the photo to pull up a premium site that I sometimes use to get more themes… Note: Make sure you search “WordPress Themes” on the premium sites!! ( http://www.templatesold.com/index.php )Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  18. 18. WordPress Mobile The future of the internet will be through mobile devices and the architecture of WordPress websites (CMS) helps you to ease into the Mobile medium because many of the themes are Mobile capable and there are numerous WordPress Plugins that allow your site to be displayed in a user friendly format on a mobile device! You can Google many different WordPress Mobile solutions and one that I use is Wptouch Pro which you can access by clicking on the photo… ( http://www.bravenewcode.com/product/wptouch-pro/ )Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  19. 19. Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  20. 20. If you have any questions, please just shoot us an email: h3@giddyupenterprises.com www.giddyupenterprises.comHenry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com
  21. 21. If you have any questions or would like some more information on anything that we’ve discussed in this packet or in our presentations, please don’tGiddyup Enterprises hesitate to contact us. And of course, if you need a hand with your Digital Strategy, we’ll be happy to “Creating ideas together, One Smile at a time!” assist you… Cheers, Henry III Whippany NJ, 07981 M: 973.428.1010E: h3@giddyupenterprises.com DigitalW: www.GiddyupEnterprises.com Newsletter Download Overview Overview Overview Overview Overview Overview Digital Strategy Webpage Blogs - Web Presence Social Media Digital Tool Belt Setup WordPress Download Download Download Download Download Download

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