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OXID mit Vollgas

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Wie Sie die Performance Ihres Online-Shops richtig tunen!

Vortrag von Henrik Steffen, Geschäftsführer der Firma top concepts Internetmarketing GmbH aus Hamburg, OXID Hosting Partner und OXID Certified Solution Partner.

Gehalten beim OXID Shop-Treffen am 16.10.2010 in Weilburg/Lahn.

Steigerung der Performance des OXID eShop im Hinblick auf die Steigerung von Umsatz und Ertrag, nicht allein durch Verbesserung der Geschwindigkeit, sondern auch Usability und Vertrauensaufbau.

Viele hilfreiche Tipps für die Verbesserung des Einkaufskomforts Ihres Online-Shops.

Published in: Technology, Business
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OXID mit Vollgas

  1. 1. OXID MIT VOLLGASWie Sie die Performance Ihres Online-Shops richtig tunen!<br /> Henrik Steffen | top concepts Internetmarketing GmbH - Stade / Hamburg<br />
  2. 2. Gestatten …<br />Henrik SteffenGeschäftsführer von top concepts<br /><ul><li>Online-Shop-Agentur
  3. 3. gegründet 1996
  4. 4. Stammhaus in Stade
  5. 5. Niederlassung in Hamburg
  6. 6. 16 Mitarbeiterinnen / Mitarbeiter,davon 4 Auszubildende</li></li></ul><li>Was ist Performance?<br />Performance<br />Risiko<br />Geschwindigkeit<br />Ertrag<br />Das schauen wir uns näher an!<br />
  7. 7. Warum ist Geschwindigkeitso wichtig?<br />Conversion Rate<br />SEO/SEM-Kosten<br />Höhere Warenkörbe<br />Höhere Kundenzufriedenheit<br />
  8. 8. Wie kann ich diePerformance tunen?Mit Steigerung der Performance, steigt die Conversion Rate!<br />durch:<br />Vertrauen<br />durch:<br />Usability<br />durch:<br />Geschwindigkeit<br />1<br />2<br />3<br />
  9. 9. Usability… Verbesserung der Benutzerfreundlichkeit.<br />Analyse mit Econda<br />Design und Benutzerführung<br />Übersichtlichkeit und Transparenz<br />vernünftige Suche ermöglichen<br />Produktdarstellung<br />Ablenkung im Check-Out vermeiden<br />1<br />
  10. 10. 2<br />Vertrauen… Wohlfühlfaktor und Vertrauen schaffen.<br />Optik / Erscheinungsbild<br />Gütesiegel (Trusted Shops)<br />Persönlichkeit / Kontakt / Hotline / Support-Chat<br />unwidersprüchliche AGB / Widerrufsrecht<br />echte Kundenbewertungen<br />Zahlungs- und Versandarten<br />SSL-Zertifikatemit Extended Validation<br />
  11. 11. Geschwindigkeit… und Erreichbarkeit ständig optimieren.<br />3<br /><ul><li>Analyse-Tools
  12. 12. Google-Webmaster-Tools
  13. 13. Google-Pagespeed
  14. 14. Firebug (Firefox)
  15. 15. Pagespeed-Tuning</li></li></ul><li>Pagespeed-Tuning… mit den richtigen Werkzeugen.<br />OXID-Whitepaper<br />Backend-Einstellungen<br />Datenbankoptimierungen<br />erweiterte Maßnahmen<br />
  16. 16. OXID-Whitepaper<br /><ul><li>Whitepaper von OXID
  17. 17. http://docu.oxid-esales.com/devdocuments/whitepaper-performance-optimierung.pdf
  18. 18. Caching
  19. 19. Komprimierung
  20. 20. Bilder, CSS und Java-Sript auslagern (Sub-Domains)</li></li></ul><li>Backend-EinstellungenPerformance-Einstellungen im BackendScreenshot des Online-Shops für Präsentationsvorlagen www.E11SHOP.de<br />
  21. 21. Datenbankoptimierung<br /><ul><li>Slow-Query-Log und Analyse
  22. 22. Indexe erstellen
  23. 23. unnötige Anfragen minimieren</li></li></ul><li>Erweiterte MaßnahmenTippszumEinsparenwichtigerMillisekunden<br /><ul><li>Daten in Memcacheauslagern
  24. 24. .htaccessabschaffen
  25. 25. Verwendung von CSS Sprites
  26. 26. Einsatz von eAcceleratoroderxCache
  27. 27. Tuning der OXID-Volltextsuche
  28. 28. Bessere Hardware-SkalierbarkeitdurchVirtualisierung</li></li></ul><li>Erweiterte MaßnahmenTippszumEinsparenwichtigerMillisekunden<br /><ul><li>StatischeDokumente auf NGINXauslagern
  29. 29. NeuerePHP-Version / MySQL-Version verwenden
  30. 30. Generell die Hardware pimpen: CPUs, RAM, etc.
  31. 31. EinrichtungeinesMySQL-Clusters
  32. 32. AufbaueinerHochverfügbarkeitslösung
  33. 33. VerwendungeinesCDNbeiinternationalen Sites</li></li></ul><li>„One-Stop Shopping“ bei top conceptsAllesauseiner Hand - die Expertenrund um den Online-Shopwww.Shop-as-a-Service.de<br />
  34. 34. Vielen Dank für IhreAufmerksamkeit!Und denken Sie dran: Mit Ihrem Shop in Zukunft nur noch „getunt“ unterwegs!<br />HerzlichstHenrik Steffen | top concepts Internetmarketing GmbH - Stade / Hamburg<br />
  35. 35. Ach, übrigens:Wirkungsvolle und an- sprechende Präsentationen, individuell oder Standard- vorlagen …<br />Agentur für Präsentations-Design:<br />www.exiteleven.de<br />Online-Shop für PowerPoint-Vorlagen:<br />www.e11shop.de<br />Blog für Tipps + Tricks:<br />www.e11help.de<br />DIE EXIT-ELEVEN-GRUPPE AUS HAMBURG WÜNSCHT VIEL ERFOLG BEIM SHOP-TUNING!<br />

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