Boost the traffic to your site - SEO the Beatles way


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We all know there are two kinds of people right? Those who love the Beatles and those who are lying.
But The Beatles is much more than great music, culture and old history. The Beatles is also SEO.
Let me take you down memory lane and show you how The Beatles can help your search engine optimization.
So here it is – SEO The Beatles way.

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Boost the traffic to your site - SEO the Beatles way

  1. 1. Read more www.SeoCustomer.comSEO The Beatles WayWe all know there are two kinds of people right?Those who love the Beatles and those who arelying.But The Beatles is much more than great music,culture and old history. The Beatles is also SEO.Let me take you down memory lane and show youhow The Beatles can help your search engineoptimization.So here it is – SEO The Beatles way.
  2. 2. Read more www.SeoCustomer.comT – Stands for Trust (1/2)Trust is one of the most important elements in theGoogle Ranking Algorithm. So you will have to buildtrust to your site.The domain age is an important factor which isdifficult to do anything about. But you can do a lot ofother things.Registration information – in general there is moretrust to a public registration than a privateregistration. So So a .Gov or .Org name will havemore trust than a .Biz or .Com.Physical address. Write your physical address on yoursite – this will also help your trust by your viewers.
  3. 3. Read more www.SeoCustomer.comT – Stands for Trust ... (2/2)Privacy policy. If you have any web form where youare collecting data you should have a well writtenprivacy policy and use some secure data transfer (likeSSL Certificate) and tell your viewers that you areusing it. If you see my web form – you will see that it says“We respect your email privacy” and you can readmore.FAQ page. A FAQ page will also help you increase thetrust of your site.Who links to you and who do you link to? If aspammy site links to you, you will lose some trust.But it’s also true the other way around. If you link toa spammy site – the search engines will mark yoursite as less important in the search rankings.
  4. 4. Read more www.SeoCustomer.comH – Stands for HTMLYou will have to optimize your site thinking of yourHTML. This is an on page optimization. So be sureyou have the right title for your page. Remember touse your keyword in the title.Make a description for your page – again yourkeyword is important. You will find your descriptionhere.<head> <meta name=”description” content=”This isan example of a meta description. This will oftenshow up in search results.”> </head>Meta descriptions can be very lengthy – but thesearch engines generally doesn’t show more than160 characters. So keep it between 150 and 160characters.It’s no more a ranking factor but it will show up onthe result page. So you will have to make thebrowser so curious so the person will have to click onyour link.
  5. 5. Read more www.SeoCustomer.comE – Stands for Elements on yourhomepageYou will have to be careful about the elements onyour page. Especially if you are thinking of doing aredesign of your home page.You might consider how you can make a redesign ofyour homepage so you can generate more leads thanyou do now. There are a lot of critical elements youneed to incorporate into your homepage.You need to tell your customers about their benefitsfrom buying your product. But most of the people onthe internet will only spend up to 10 second on ahomepage before going to another page. So you willhave to be very clear about your design.You might say that this is not a ranking factor – but itis. A very simple example is the bounce rate. Thebounce rate is a ranking factor – and with theelements on your site you can lower your bouncerate. If you put a search bar on your homepage – alot of people will search – and will see another pagethen the landing page and that will automaticallylower your bounce rate. Amazing right?
  6. 6. Read more www.SeoCustomer.comB – Stands for BacklinksGetting somebody to link to your site is the singlemost important ranking factor for search engineslike Google or Bing. It’s all about getting some linkjuice to your site – to show the search engines thatyour site is a great site.There have been a lot of talk about the differencesand benefits of dofollow links and nofollow links forsearch engine optimization.Of course it’s good with dofollow because you willget the link juice from one site to the other site.But what about nofollow links. The nofollow linkswere created by Google. The idea was that Googlewould not follow the link to crawl its content. So allthis means that you will not get any link juice if awebsite makes a nofollow link to your site right? Butyou will still get attention and some traffic from thelink. And to make your backlinks look natural you gotto have both kinds of backlinks.Building backlinks can be a very time consumingprocess. You will have to search for relevant tropic,contact the sit site owner, maybe do some guestblogging, article marketing or do some commentingon blogs.
  7. 7. Read more www.SeoCustomer.comE – Stands for Error checkThis might be one of the most overlooks SEOtechniques.You can submit your site, sitemap and RSS feed tothe Google Webmaster Tools. After you havesubmitted it – Google will find any errors or otherissues your site might have. And you will have tocorrect the mistakes.Well that was it. It’s really that simple.
  8. 8. Read more www.SeoCustomer.comA – Stands for ArchitectureThe architecture of your site is important too. Is itpossible for the search engines to crawl your site? Ifit’s not possible to crawl – the rest of all your SEOdoesn’t really matter.How fast is your site? If it’s too slow your visitors willleave your site before it is finished loading.And remember to check your URL structure. Checkboth the structure and the names. Do you have somelogical categories? And remember to use yourkeywords in the URL names.Start in the buttom of the SEO pyramid and workyour way up.
  9. 9. Read more www.SeoCustomer.comT – Stands for TimeIn the old marketing days people were saying thatthe customer was king. Now people are sayingcontent is king. Maybe they are both right. But withthe SEO I will say time is king.SEO is not working today or tomorrow. It’s a slowprocess. You might get some results in 3 or 4 weeksor maybe 2 or 3 months from now. So it’s importantthat you give it time to work.It’s just like building a brand. It takes time.How can people trust your product if they don’tknow your name. How can the search engines trustand like your site if they don’t know it. If you areworking with backlinks you will know that it takestime too.It’s an ongoing process.
  10. 10. Read more www.SeoCustomer.comL – Stands for LinksSo you will say – hey Henrik you have told us aboutbacklinks already – why do you keep on talkingabout links?Well it’s because links are so important.And remember to work with your internal links too.Build some links with your keywords in the anchortext. This is an on page optimization – so this will beeasier than the off page optimization.
  11. 11. Read more www.SeoCustomer.comE- Stands for EducationSEO is constantly changing. Every year Googlechanges its search algorithm up to 500-600 times.So it’s important to keep up to date with SEO.Read the news, blogs, magazines.And remember to stay in touch
  12. 12. Read more www.SeoCustomer.comS – Stands for Social (1/2)Social media is becoming more and more importantthese days.Ranking is the search engines way to compare yourwebsites to your competitor’s website for a specifickeyword right? But living in the age of the social andpersonalize web. Google and other search engineswill know you more and more. And it will give you avery personalize and local result for you.If you are searching for coffee – Google alreadyknows you have a good friend who you talk with onthe internet 4 times a week and his best friend has acoffee shop half a mile from you. So of course Googlewill show you that shop at the top of the ranking.So if you think of the SEO as a stand-alone industry –you have to redefine your thinking.The baby Social Media is here to stay – or at least fora very long time.
  13. 13. Read more www.SeoCustomer.comS – Stands for Social … (2/2)Here are my top 10 social media tips:• Go for platforms with the most users – likeFacebook, Twitter, LinkedIn, Google+• Look into your competitors’ activities• Identify your objectives• Create content• Allow social sharing• Refrain from making it all about YOU• Participate actively• Use headlines – create eye/catching andinteresting titles• Publish events• Create a network
  14. 14. Read more www.SeoCustomer.comConclusionSo didn’t I tell you? The Beatles is much more thanjust great music and culture. And by the way I hopeyou did hear some Beatles music while you werereading this article.So a big thank you to Paul McCartney, John Lennon,George Harrison and Ringo Starr.“You say goodbye and I say hello….”Have a great day out there.Best regards,Henrik