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Create and Sell Your Art in Internet

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- Weather your art is images, photography, sculpture, video, literature, or music Internet offers great opportunities for making money.
- This lecture goes through all basic publishing platforms through which one can sell for example art prints, books, CDs, DVDs, films, 3D-products, and many other type of art products.
- We’ll also take a short look to how to set up international payments systems and build your web shop.

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Create and Sell Your Art in Internet

  1. 1. CREATE AND SELL YOUR ART IN INTERNET Luo ja myy taidettasi Internetissä Henri Yoki Hämeenlinna, Finland 25.7.2015 Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  2. 2.  Introduction and setting expectations  Marketing  Platforms intro & further  Video & Film  Publishing: Books, DVDs, and CDs  3D printing  Art everything  Services  Web & Ecommerce  eCommerce and International payments  Business planning  Demos & Links Contents Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  3. 3.  Weather your art is images, photography, sculpture, video, literature, or music Internet offers great opportunities for making money.  This lecture goes through all basic publishing platforms through which one can sell for example art prints, books, CDs, DVDs, films, 3D-products, and many other type of art products.  We’ll also take a short look to how to set up international payments systems and build your web shop. Introduction Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  4. 4.  A Triple MSc holder  International man  Ironman & mountain climber  IT professional  Artist  Meditator  Sauna man  Delicious vegetarian food cook Intro – About Henri Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  5. 5.  No quick-wins or “get how to get rich”-schemes  Success comes via…  Long term commitment - Several years needed  Hard work  Dedication  Having fun doing it  Networking  Continuous improvement Setting expectations Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  6. 6.  Imperative - Daily and weekly active participation!  Marketing tools  Updates, updates, updates  Communications via journal, Twitter, Facebook, email newsletters, business cards  Gather a tribe or a supporting community  Easiest to sell to existing customers  Events, Crowd funding  Personal web pages and business cards Marketing Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  7. 7. Introduction - platforms Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  8. 8. Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com Introduction - platforms Video & Film Web & ECommerce Publishing – Books, DVDs, DCs 3D Printing Art everything Services
  9. 9.  How to earn money:  Publish and sell your your own DVDs  Upload and enable paid streaming per view – Get 70% royalties  Benefits in summary:  Participate to several film festivals with one-click  Reviews and feedback  Community Video & Film Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  10. 10.  How to earn money:  Publish your own books, DVDs, and CDs  Enable on demand-sales  Order per needed and sell directly  Benefits in summary:  Easy professional publishing  No middle men or capital needed  Additional visibility and new customers  Fast feedback and reviews Publishing – Books, DVDs, and CDs Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  11. 11.  How to earn money:  Upload your 3D models  Get paid royalties per sold items  Benefits in summary:  More visibility  New potential customers 3D Printing Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  12. 12.  How to earn money:  Create different art products: Art prints, T-shirts, Phone cases, mugs, shower curtains, pillows, wall clocks, tank tops, leggings, hoodies, cards, rugs, fabrics, wall prints…  Upload artwork and get royalties per sold items  Benefits in summary:  Increased visibility and networking  Feedback and new customers  Peer reviews Art Everything Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  13. 13.  How to earn money:  Enlist as a service provider  Make a portfolio  Get hired  Benefits in summary:  Additional visibility  Potential extra income  Experience and new customers Services Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  14. 14.  How to earn money:  Set your own website and web shop  Sell your art products and services directly  Enable donations  Benefits in summary:  Controlling 100% your own website  Your main source of communications  Inventory and customer database  Control incoming payments Web & ECommerce Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  15. 15. Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com Introduction - platforms Video & Film Web & ECommerce Publishing – Books, DVDs, DCs 3D Printing Art everything Services New ones coming up rapidly - Follow up!
  16. 16.  Two main ways to go about  Method 1. Create from scratch  Virtual servers: Siteground  Opensource web shop: OpenCart  Method 2. Use could cloud service provider  Solution: e.pages  Provider: Vilkas (Finland)  Both use same payments integration as 3rd party solutions eCommerce and International Payments Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  17. 17.  Add payments to your website  Wire transfers  Paytrail: One service – all payment forms  Paytrail is good for Finland especially  Other international providers  Paypal, 2Checkout, Google Wallet, Authorize.net, Amazon payment, Worlpay, Skrill, Payza, Quickpay, Sagepay eCommerce and International Payments Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  18. 18. OpenCart Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  19. 19. e.pages Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  20. 20. Business planning!!  Executive summary  Industry, customer and competitor analysis  Company and product description  Marketing plan  Operations plan  Development plan  Team  Critical Risks  Offering  Financial Plan 1. Write your thoughts on paper 2. It should contain the topics on the right 3. Give it your sincere best effort 4. Have 2-3 other people, who’s opinion you respect, give you input 5. Actualize the plan! 6. Adjust and rewrite the plan every year Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  21. 21. Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com  Lets look at this in a finer detail over the internet  We’ll demonstrate quickly* 1. How to publish a book 2. How to publish a CD 3. How to sell you fabric designs on demand 4. How to post, publish and sell your art whatever online 5. How to set up Video on Deman (VOD) for your films 6. How to sell your 3D stuff on demand 7. How to create your web pages in 2hrs 8. How to set up a professional looking web shop in a matter of days 9. How to get design, programming, marketing or what ever help quickly and cheap when you want it! 10. Manage your social media professionally Demos *See slide notes for references for platforms
  22. 22.  http://www.withoutabox.com/  http://www.reelport.com/  https://vimeo.com/  https://www.createspace.com/  http://www.cdbaby.com/  www.spoonflower.com  http://society6.com/  http://www.redbubble.com/  https://www.shapeways.com  https://www.fiverr.com/  https://www.upwork.com/i/howitworks/freelancer/ Links 1/2 Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com
  23. 23.  http://www.weebly.com/  http://www.vilkas.fi/  http://www.siteground.com/  http://www.epages.com/  https://www.opencart.com/  https://www.shapeways.com/  http://www.paytrail.com/  https://hootsuite.com/ Links 2/2 Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com

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