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Is augmented reality wiki


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Entering the world of augmented reality

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Is augmented reality wiki

  1. 1. 3D and Augmented Reality
  2. 2. Source:
  3. 3. Source: Source: Source: Source: Source: Source:
  4. 4. <ul><li>A journey taking you up through different perspectives </li></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Why invest? </li></ul></ul>
  5. 5. AWESOME !!!
  6. 6. Source: Source: Source: Frederic Bergeron ® Source: Pink Elephant ® Source: Zara ® Source: Zara®
  7. 7. <ul><li>Background work required: </li></ul><ul><ul><li>Recognition of marker (perspective, geometry) </li></ul></ul><ul><ul><li>Interpretation of marker with library of models </li></ul></ul><ul><ul><li>Projection and feedback control </li></ul></ul><ul><ul><li>AR Toolkit®, AR Tag® </li></ul></ul>Source:
  8. 8. So why investing? Source: Source: Source: Source: Applications <ul><ul><li>Marketing “Show me the product </li></ul></ul><ul><ul><li>SAP inventory system </li></ul></ul><ul><ul><li>Apple – AR on your Mobile </li></ul></ul><ul><ul><li>Fundamental R&D </li></ul></ul><ul><ul><li>Free Layar 3D browser </li></ul></ul><ul><ul><li>AR book </li></ul></ul><ul><ul><li>Spam and Security </li></ul></ul><ul><ul><li>Interoperability </li></ul></ul><ul><ul><li>Openness </li></ul></ul><ul><ul><li>User Experience </li></ul></ul><ul><ul><li>Impact on our social behaviour </li></ul></ul>Keys to the future <ul><ul><li>Hype or useful </li></ul></ul><ul><ul><li>Feature or product </li></ul></ul><ul><ul><li>Mature or not? </li></ul></ul>Business ?
  9. 9. <ul><ul><li>World going Wireless </li></ul></ul><ul><ul><li>New communication channel quickly widespread </li></ul></ul><ul><ul><li>Provide easy available context to discussion </li></ul></ul><ul><ul><li>New interaction and service </li></ul></ul><ul><ul><ul><li>SAP SiWear® to handle inventories accuracy </li></ul></ul></ul><ul><ul><ul><li>Sap Ecohub ® Display of information in 3D </li></ul></ul></ul>
  10. 10. <ul><ul><li>Re-iterate WOW factor: brings the virtual world to the user, like we saw with the BMW Z4 </li></ul></ul><ul><ul><li>Which makes sense that it’s being used heavily in the marketing, advertising </li></ul></ul>