Available at Presents Contact Terri for more information: [email_address]   ~  813.664.6880
The Virtues and Benefits of SCENT VERTISING ® with
Photo shows fragrance microcapsules dispersed on printed surface.  The colored dots are the process ink dot pattern.  Phot...
a simplified diagram of a printing press  Rub’nSmell® is applied in-line like a fifth color scented sheets ready for die-c...
<ul><li>Rub’nSmell® is the most versatile and economical scent delivery system available.  It is literally a “printable” s...
If it can be printed, it can be scented! Rub’nSmell® scented varnish can be applied by all printers including those within...
<ul><li>In a visually biased world, brands rely far too much on their logo to drive their brand equity.  What would your b...
SCENT VERTISING ® not only  increases Brand Recall and Awareness; It Increases Sales!! <ul><li>Scent morphs the printed im...
Cost Comparison: Approx Production Costs “Scent Strips” vs “Rub’nSmell®” ……… .circulation………
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Rubn Smell Presentation

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Add the power of scent to your printed products. Give your customers another way to remember you.

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Rubn Smell Presentation

  1. 1. Available at Presents Contact Terri for more information: [email_address] ~ 813.664.6880
  2. 2. The Virtues and Benefits of SCENT VERTISING ® with
  3. 3. Photo shows fragrance microcapsules dispersed on printed surface. The colored dots are the process ink dot pattern. Photo illustrates the relative small (6 – 10 micron) capsule size. What does Rub’nSmell® look like?
  4. 4. a simplified diagram of a printing press Rub’nSmell® is applied in-line like a fifth color scented sheets ready for die-cutting
  5. 5. <ul><li>Rub’nSmell® is the most versatile and economical scent delivery system available. It is literally a “printable” scent. </li></ul><ul><li>Supplied as an overprint varnish or coating, Rub’nSmell enables any printer to apply scent as easily as a printing a fifth color. </li></ul><ul><li>Scent remains dormant for many, many years until the surface is gently rubbed. </li></ul><ul><li>By being able to print scent in-line, the cost of adding scent directly to advertising or packaging is greatly reduced. </li></ul>Why is Rub’nSmell® so Groundbreaking?
  6. 6. If it can be printed, it can be scented! Rub’nSmell® scented varnish can be applied by all printers including those within Customers’ Supply Chain <ul><li>Shelf Talkers </li></ul><ul><li>Danglers </li></ul><ul><li>Bottle Neckers </li></ul><ul><li>Hang Tags </li></ul><ul><li>Tear Pads </li></ul><ul><li>News America Smart </li></ul><ul><li>Source In-Store </li></ul><ul><li>Coupons </li></ul><ul><li>Hand Out Cards </li></ul><ul><li>FSI (*SNS or RNS*) </li></ul><ul><li>Circulars </li></ul><ul><li>Direct Mail Programs </li></ul><ul><li>Riser Cards </li></ul>
  7. 7. <ul><li>In a visually biased world, brands rely far too much on their logo to drive their brand equity. What would your brand’s impact be without its logo? </li></ul><ul><li>83% of marketing budgets are focused solely upon our eyes. </li></ul><ul><li>Brand impact increases by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message. </li></ul>“ Rub’nSmell® Engages Three Senses All At Once Creating a Sensory Experience Throughout the Consumer Journey”
  8. 8. SCENT VERTISING ® not only increases Brand Recall and Awareness; It Increases Sales!! <ul><li>Scent morphs the printed image into an interactive medium, substantially increasing dwell time. </li></ul><ul><li>Scent influences brand memory : resulting in longer attention spans at the time of stimulus viewing, creating deeper memory traces that are more easily retrieved. – University of MO researchers </li></ul><ul><li>Martin Lindstrom Sensory Marketing Study : increase the consumers’ brand preference by 56%; Experiments have shown sales increases of 45% when scent is incorporated. </li></ul><ul><li>Yankee Candle uses 13 Rub’nSmell scents in their direct mail catalogues and now sees sales increases of over 25%; a conservative figure. </li></ul>
  9. 9. Cost Comparison: Approx Production Costs “Scent Strips” vs “Rub’nSmell®” ……… .circulation………

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