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The Perfect Recipe for a Business Blog: How to Enchant Readers and Win Business

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Ever wonder whether your blog posts are good enough? Or whether you could do more to win clients with your blog? Check out these 6 essential ingredients for business blog posts.

Published in: Marketing

The Perfect Recipe for a Business Blog: How to Enchant Readers and Win Business

  1. Written & illustrated by: Henneke Duistermaat As seen on:
  2. A good business blog generates leads. But how?
  3. 1. Start with one big idea: How will your post help your readers?
  4. Too many ideas distract readers, and confuse Google.
  5. Answering specific customer questions attracts readers and grows search engine traffic.
  6. 2. A mouth-watering headline
  7. Bland headline: A Cheese Sandwich How to Write a Blog Post
  8. Tasty headline: Roquefort on Crusty Bread with Roasted Pine Nuts How to Write a Scrumptious Blog Post in 30 Minutes
  9. 3. An appetizing opening
  10. Hungry? I’ll teach you how to make pizza. 3. An appetizing opening
  11. Can’t write? I help you overcome writer’s block. 3. An appetizing opening
  12. 3. An appetizing opening To engage readers, empathize with their problems and promise a solution.
  13. 4. A sprinkling of questions
  14. 4. A sprinkling of questions Questions make your content conversational. And they encourage commenting.
  15. 5. Inspiration
  16. 5. Inspiration Use your final paragraph to get readers to act on your advice.
  17. 5. Inspiration
  18. 6. A drink on the house
  19. 6. A drink on the house
  20. 6. A drink on the house Get readers to download a free guide or sign up for a Webinar.
  21. 6. A drink on the house Get readers to download a free guide or sign up for a Webinar. When casual readers join your email list, they turn into leads.
  22. How to serve the perfect pizza business blog post
  23. 1. The perfect image: • Adds meaning • Shows visual identity • Guides your reader’s eye
  24. 2. Social sharing buttons for your top 3 – 4 channels
  25. 3. Make your headline and subheads stand out for scannability 4. Be generous with white space for readability
  26. 5. Include a juicy invitation to join your list
  27. A good business blog solves problems and starts conversations. That’s how you generate leads.
  28. Looking for more writing and blog tips? So you can win more clients? ©2014byHennekeDuistermaat
  29. Get your FREE Snackable Writing Course for Busy People ©2014byHennekeDuistermaat
  30. Get your FREE Snackable Writing Course for Busy People ©2014byHennekeDuistermaat Click here

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