How does Apple do it?
Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans.
That's true. Of course.
But its sales copy plays a key role, too.
Apple copywriters know exactly how to sell with words. They know the copywriting tricks, techniques, and formulas to sell products.
How does Apple’s sales copy captivate your attention? How does Apple fascinate, engage, and persuade you to buy a new iPhone or a new iPad? Even when your old one still works?
Let’s have a look at 5 persuasive copywriting techniques Apple uses to turn doubters into buyer.