Strategy that makes Ikea entering into Indian market easy.

1. Presented By:-
Ananya Baranwal-347
Akshya Saraswat- 290
Ambika Sharma- 406
Arun Sundriyal- 239
Hemlata Artani- 358
Jerin Sunny- 250

2. • IKEA is an internationally known home furnishing retailer
• It has grown rapidly since it was founded in 1943.
• The IKEA Group owns 262 stores in 24 countries.
• It consists of 9,500 home furnishing articles

3. IKEA market entry mode
• IKEA chose the franchise model over the Joint Venture model.
• Joint Venture would have resulted in lot of legalities.
• Franchisee allowed it to enter with a low cost strategy.
• IKEA opted for Company owned franchisee operated (CoFO).
• Planned marketing strategies.

4. FACTORS THAT AFFECTS IKEA IN INDIA
TECHNOLOGICAL
FACTORS
SOCIAL FACTORS
LEGAL FACTORS
ETHICAL FACTORS
ECONOMIC
FACTORS

5. BUSINESS STRATEGY OF IKEA IN INDIA
• To penetrate the Pan India location through either physical stores
and e-commerce website.
• IKEA Introduces Lower end furniture in terms of price.
• They adopt Innovative ways to attract accessibility and gain visibility.
• They Tie up with Urban Clap

6. STRENGTHS
Boasts the world
class
manufacturing
facility.
WEAKNESS
International
pricing will not
work in India.
OPPORTUNITY
Large population
helps in expansion
of market.
THREATS
Existing
competitor in
market.

7. UPCOMING PLANS
• On the launch of the first India store in Hyderabad.
• The company officials said they plan to open over 25stores.
• IKEA's next store would open in Mumbai next summer and this would
be followed by stores in Bengaluru and Delhi.
• It had earlier announced plan to invest Rs. 10,500 crore to open 25
stores by 2025.
• Its investment plan is the increase in real estate prices in some parts
of India.

8. THANK
YOU