Psychology of Color

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Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors.

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Psychology of Color

  1. 1. Psychology of Color www.helpingpsychology.com
  2. 2. Color psychology provides insight to how people view the world, from the perspective of their mood, emotions and even behaviors. www.helpingpsychology.com http://i228.photobucket.com/albums/ee137/beccasolovely/France_Paris_Night.jpg
  3. 3. Colors exert a profound influence upon our emotions, and emotions are the driving force behind decision-making. www.helpingpsychology.com http://farm4.static.flickr.com/3104/2682442274_7472e57c0a.jpg
  4. 4. Drawing on this, industrial psychologists have come to recognize the importance of colors as subliminal catalysts. www.helpingpsychology.com http://ftp.pcworld.com/pub/screencams/fish_2.jpg
  5. 5. Through 2007, silver was the most popular automobile hue. www.helpingpsychology.com http://z.about.com/d/cars/1/0/w/i/12_07_Impala_gallery_side7-8.jpg
  6. 6. “ The popularity of silver began to wane, though, about two years ago.” Coinciding with the beginning of the recession. www.helpingpsychology.com
  7. 7. The visceral impact of any given color can vary from culture to culture. www.helpingpsychology.com http://2.bp.blogspot.com/_C4ltosnmdso/SXXa_VNJJiI/AAAAAAAAAnw/ANfsE84XNMQ/s400/4534444~Puppet-Souvenirs-Jaipur-City-Palace-Complex-India-Posters.jpg
  8. 8. In the West, black is associated with death, but funeral colors throughout Asia are white, and in ancient Egypt, they were yellow. www.helpingpsychology.com
  9. 9. Similarly, Western brides wear white, while Indian brides wear red; in their respective cultures, both colors symbolize purity. www.helpingpsychology.com
  10. 10. www.helpingpsychology.com One of the most famous color assignment experiments took place in the 1940s. http://farm1.static.flickr.com/5/9887123_8005cb4929.jpg
  11. 11. A quick look at some other well known color associations: www.helpingpsychology.com http://iunewind.com/wp-content/uploads/2007/11/green_day_780.jpg
  12. 12. Blue: The hue of the sky, blue is seen as spiritual. http://www.portfolio.umaine.edu/~amy_gagnon/images/gallery/Foggy%20blue%20sky_jpg.jpg
  13. 13. Green: Green is the most frequent color in the natural universe and the second most popular “favorite color” choice. It has also recently become synonymous with energy created from renewable sources. http://images2.layoutsparks.com/1/170811/shady-green-leaf-nature.jpg
  14. 14. Red: Red is the tinge of blood, and so it is the color associated with love, anger, danger and all the other things that make our hearts beat just a little bit faster. http://thundafunda.com/393/images/wallpapers/red-roses-flower/red-roses-flower-rose-pictures-411.jpg
  15. 15. Yellow: Yellow, the color of the sun, carries with it associations of good luck and a positive future. http://photo.dimebowl.com/yellow_sun.jpg
  16. 16. Orange: Orange is the color that people feel most ambivalent about. It is usually picked as a least favorite shade in most color surveys. http://upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Oranges_white_background.jpg/800px-Oranges_white_background.jpg
  17. 17. www.argosy.edu Sponsored By Helping Psychology is brought to you by Argosy University.

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