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Inbound Marketing: Email and Landing Pages

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Elementos básicos del Inbound Marketing y su conexión con los conceptos y mejores prácticas a nivel de email marketing, landing pages, consumer journey, content marketing y marketing digital.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Inbound Marketing: Email and Landing Pages

  1. 1. INBOUND MARKETING FUNDAMENTOS
  2. 2. Marketing tradicional Inbound Marketing S.E.O. Blogging Atracción Personalización User-­‐centric Cold Calling Emails fríos Ads de interrupción Marketer-­‐centric VS
  3. 3. ! 80% de los gerentes de marketing prefieren obtener información de las compañías por medio de artículos que por publicidad
  4. 4. FUNDAMENTOS DEL INBOUND MARKETING ! • Usar buyer personas • Uso del prosumer journey y digital touchpoints • Creación de contenido relevante • Distribución y accesibilidad del contenido
  5. 5. ELEMENTOS DEL INBOUND MARKETING
  6. 6. INBOUND MARKETING: CONVERSIÓN LANDING PAGES
  7. 7. ¿CÓMO SE VE?
  8. 8. ¿CÓMO SE VE?
  9. 9. El proceso de conversión
  10. 10. Mejores Prácticas y Tips • Escribir titulares llamativos y claros. • Explicar el valor de su promoción a su “buyer persona” • Usar “bullets” para hacer la información más digerible • Seleccione un número apropiado de campos necesarios. • Incluir imágenes y videos relevantes • Agregar íconos de Social Media • Agregar testimonios (si es relevante) • Utilizar premios y reconocimientos de la industria (show off!) • ¡Calls to action!
  11. 11. Ejemplo: B2B
  12. 12. Ejemplo: Educación
  13. 13. Ejemplo: Non Profit
  14. 14. ¿Qué se puede mejorar?
  15. 15. ¿Qué se puede mejorar? • Escribir titulares llamativos y claros. • Explicar el valor de su promoción a su “buyer persona” • Usar “bullets” para hacer la información más digerible • Seleccione un número apropiado de campos necesarios. • Incluir imágenes y videos relevantes • Agregar íconos de Social Media • Agregar testimonios (si es relevante) • Utilizar premios y reconocimientos de la industria (show off!) • ¡Calls to action!
  16. 16. INBOUND MARKETING: CIERRE EMAIL MARKETING
  17. 17. Email Marketing… • Hay más de 3.2 billones de cuentas de email • 95% de los consumidores en línea usan email, 91% lo revisan una vez al día • Tiene una vida útil más larga • 77% de los consumidores prefieren el email marketing • El email permite mayor personalización • Tiene un ROI del 4300% • 76% de los marketers usan más email hoy que hace 3 años
  18. 18. Envío según consumer journey Awareness: (Top of the funnel content) Videos, Blog posts, Slideshares, Free tools. ebooks, guides ! Consideration: Resolver un problema Webinars, Case studies, FAQ sheets, Whitepapers, 3rd Party Reviews ! Decision Stage: Lograr una venta Demos gratuitos, Reportes de ROI, Consultorías, Estimates, Casos de éxito
  19. 19. Segmentación • Segmentación Geográfica: IP, Zip Code, Address • Firmográfica: Tamaño de la compañía, tipo de compañía, industria • Roles: Departamento, Seniority, función • Segmentación por comportamiento: Open, page views • Marketing intelligence: Followers, sep terms, websites
  20. 20. Optimización de emails Best Practices 1. Identificar una meta específica 2. Personalizar la información del “sender”: Mejora el Open Rate un 5% 3. Personalizar del copy: Genera 14% más Click Through Rate y 10% más conversiones 4. Ir al grano 5. Usar idioma “accionable” : Verbos, beneficios de hacer click. (Ej.: Ahorre tiempo, mejore producción) 6. Enfocarse en beneficios 7. Usar múltiples CTAs: Usar imágenes como CTA, Agregar CTA a firma 8. Promover que compartan 9. Editar el “plain text” 10.Optimizar para móvil: 84% de emails se abren por móviles 11. Analizar resultados: A/B testing 12.Eliminar contactos “un-­‐engaged”* 13. Incentivar “referrals” (Social Proof) 14. ¡Segmentación! *Las listas decaen 25% cada año P.e.: Una lista de 10000 leads solo tendrá 5625 contactos viables en 3 años.
  21. 21. Product Email
  22. 22. Product Email Más texto, es educacional La imagen es central y refiere a un slideshare Forward? CTAs
  23. 23. Email Promocional
  24. 24. Personalización Compartir Compartir Firma Lenguaje Accionable Email Promocional
  25. 25. Email de Mantenimiento
  26. 26. Email de Mantenimiento Email 1:1 reason why CTA Personalización del sender
  27. 27. ¡Gracias!

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