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Hachenburger Bier

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Freitagspräsentation am imk vom 28.01.2011

Published in: Business, Travel
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Hachenburger Bier

  1. 1. Freitagspräsentation <br />Alexandra Prause & Hendrik Hellmich <br />
  2. 2. Briefing <br />Analyse der Zielgruppe <br />Was beinhaltet unsere Kampagne?<br />Maßnahme + Ablauf <br />Agenda<br />Hendrik Hellmich & Alexandra Prause <br />
  3. 3. Briefing<br />Aufgabe<br />Konzeptionierung einer Social Media Kampagne <br />Ziel <br />Imageveränderung<br />Abverkauf steigern <br />Hendrik Hellmich & Alexandra Prause <br />
  4. 4. jung<br />dynamisch <br />traditionell <br />männlich und weiblich<br />zwischen 18 und 35 Jahren <br />Wie sieht die ZG aus?<br />Hendrik Hellmich & Alexandra Prause <br />
  5. 5. mehr Kunden akquirieren <br />Flash Mob<br />Spiel<br />Gewinnmöglichkeiten<br />HaBuFlaBi => Kultfigur <br />Widererkennungswert steigern<br /> Presse <br />Was beinhaltet unsere Kampagne? <br />Hendrik Hellmich & Alexandra Prause <br />
  6. 6. Schaffung einer Kultfigur:<br />Widererkennungswert steigern <br />das Junge und Frische verkörpern <br />Bezug zur Marke herstellen<br />Aktion ankündigen <br />Name: „HaBuFlaBi“ <br />„Einfach Sau gutes Bier!“<br />Erster Schritt <br />Hendrik Hellmich & Alexandra Prause <br />
  7. 7. Spiel auf Facebook<br />Name: „Brauer – Power“ <br />mit dem Wildschwein Zutaten im Wald sammeln<br />diese zur Brauerei bringen <br />Bierrezepte erstellen und brauen<br />„HaBuFlaBi“- Wildschweinmaske als Preis <br />virales Marketing => Videos <br />Zweiter Schritt<br />Flash Mob ankündigen!!!<br />Hendrik Hellmich & Alexandra Prause <br />
  8. 8. Bierflasche suchen<br />Wasser holen<br />Hopfen sammeln<br />Getreide schneiden<br />BRAUEN!!!<br />Ablauf des Spiels <br />
  9. 9. Flash Mob beim Brauer-Power Fest<br />Abverkaufs Steigerung<br />Bekanntheitsgrad erhöhen<br />auf Fest aufmerksam machen <br />dritter Schritt <br />Hendrik Hellmich & Alexandra Prause <br />
  10. 10. Vielen Dank<br />Hendrik Hellmich & Alexandra Prause <br />

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