2011 Mn Recruiting

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Minneapolis/St Paul job seeker trends. Study performed 8/2010

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2011 Mn Recruiting

  1. 1. Simplify your Minneapolis/St. Paul recruiting by getting the best visibility in town! January 2011
  2. 2. Overview• Who is the MN job candidate?• What are they using to look for a job?• What are the best options to reach them?• How much does it cost?• What do I need to do next?
  3. 3. Quick overview of the Minnesota Metro area job seeker
  4. 4. Minneapolis-St. Paul Is A Skilled Labor Market % Manager/Supervisor/Director 10 Teacher/Fitness instructor/Coach 8 Medical professional/Healthcare industry 7 Maintenance personnel 6 Laborer 4 IT Related 4 Driver/Delivery man/Letter carrier 4 Construction worker 4 Engineer 4 Sales and Marketing 4 Administrative staff 3 Company/ Laboratory technician 3 Financial business 3 Office staff 3 Designer/Graphics/Artist 3 Restaurant server/ Bartender 3Note: Only those occupations mentioned by 3% or more are included.Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
  5. 5. One In Five Employees Are Looking To Change Careers In The Next 12 Months Of the adults who are currently employed and have not changed jobs recently, over a quarter a million or 284,285 are considering a change in the next 12 months. 37% say they would be willing to relocate for that new job!Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
  6. 6. What are they using in their job search?
  7. 7. Twin Cities Adults Rank Websites And Newspapers Most Useful Ad Source For Jobs Websites 49% Newspapers 45% TV 3%Ads in the Mail 2% Radio 1% Yellow Pages 1% Magazines 0% 0% 10% 20% 30% 40% 50% 60%Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
  8. 8. Candidates rely on the Star Tribune in their job search. Percent of Twin Cities adults who were actively looking for a job were asked which media they used in their search 25 20 21 15 16 15 10 12 11 10 8 8 7 5 5 4 3 2 0MORI Custom Market Research Study, August 2010
  9. 9. When asked to choose which ONE they preferred over all the others…the top selection was Star Tribune Newspaper!Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
  10. 10. Advertising Read By Sunday Star Tribune Readers Audience: Sunday Star Tribune Readers Advertising Fliers/Circulars Inserted in Paper 840,468 Ads Printed Throughout Newspaper 635,544 Sticky Notes 481,304 General Merchandise for Sale 472,051 Classified Section 400,154 Homes/Real Estate for Sale 337,159 Jobs 331,688 Homes/Apartments for Rent 189,595 0 200,000 400,000 600,000 800,000Source: MORI Custom Study 2010 Mpls/St. Paul CBSA 10
  11. 11. Sunday Star Tribune Reader Profile: Sunday Jobs Advertising % Sunday Readers Who Demographics % Metro Adults Always/Sometimes Read Sunday Index Jobs Ads Total Adults 100 100 100 Gender Men 49 48 97 Women 51 52 101 Age Age 18-24 12 17 147 Age 25-34 18 26 146 Age 35-44 20 21 104 Age 45-54 21 15 73 Age 55-64 18 16 92 Age 65 or Older 12 4 35 Median Age 45 38 HHI Less Than $25,000 14 18 128 $25,000-$34,999 9 9 95 $35,000-$49,999 15 21 141 $50,000-$74,999 23 19 83 $75,000 or More 39 33 85 Median HH Income $62,597 $52,295 Education High School or Less 33 26 79 Some College 33 40 119 College Graduate or More 34 34 102 Children Children Present-Yes 37 44 119 Children Present-No 63 56 89 Occupation Prof/Managerial/Technical 36 30 84 Admin Support/Sales 11 14 121 Blue Collar 13 18 135 Own/Rent Own 82 78 95 Rent 16 19 120Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
  12. 12. Online Jobs Statistics • 2,497,211 million page views! • Jobseeker Searches: 1,856,203 • Jobseeker Accounts: 157,499 • Jobseeker Views: 798,383 • Jobseeker Applies: 67,197 • Average View/Apply Rate: 8.4%
  13. 13. How can you take advantage of this and reach your next employee?Call Helen Yarmoska at 612-673-4617

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