Wimmera mallee sustainability alliance 12 may 2011


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This presentation reviews the Wimmera Southern Mallee ICT Study. This study was undertaken to guide actions to enhance ICT in the Wimmera Southern Mallee region of Victoria. Presentation also includes NBN mapping and regional telecommunications mapping.

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  • The Central Highlands ICT Study commenced during March 2010.The Wimmera Southern Mallee ICT Study commenced in June 2010The Moorabool Strategy was developed in the period between March 2009 and March 2010The Ballarat ICT 2030 Strategy was developed during 2007.
  • As with the first wave of broadband there are major new growth opportunities afforded by the move to high capacity broadband.The Grampians Region has been proactive in positioning itself for the earliest possible deployment of the national broadband network.The goals is to achieve depth of ICT adoption and use – across community, business and government activities – and as a result capture transformative impacts and benefits.Key regional organisations including LGA are able to provide ICT leadership through their own operations and activities.
  • The project website was used as a reference point for the project control group and the key contacts from each of the LGAs to support community engagement and to disseminate information throughout the project period.
  • In the period to 31 January 2010, the project updates section of the website was viewed a total of 1,354 times. Other ICT study pages were viewed at total of 2,515 times in the same period. Website content was progressively expanded throughout the project.
  • Wimmera Southern Mallee region 318 responses Total 843 responses Grampians Region
  • Wimmera Southern Mallee region 318 responses Total 843 responses
  • Word frequenciesThe most frequent words used within the qualitative responses included: service (n=275)mobile (n=252)phone (n=183), internet (n=173) and use (n=163). Other examples were coverage (n=145), area (n=140), would (n=120), more (n=116), out (n=88), slow (n=88), work (n=81), time (n=79) and speed (n=78).
  • These responses highlight some of the impacts of current service gaps
  • Seventy-nine percent (79%) of respondents indicated they work, with the highest proportion employed in the Agriculture (27%), Business and Government (15%), Service (7%) and Health (6%) sectors. How respondents use internet services at work. Eighty-four percent (84%) use email (71% very often, 13% often), seventy-five percent (75%) conduct research on products and services (51% very often and 24% often), fifty-four percent (54%) provide information about their products or services (30% very often and 24% often) and forty-seven percent (47%) use online procurement (27% very often and 20% often). Other significant uses of ICT services at work include instant messaging (16% very often and 9% often), internet telephony (14% very often, 6% often) and social networking (7% very often and 10% often) (see Figure 13).The main frustrations or barriers encountered in using mobile, internet or other ICT services at work included speed (44%), mobile coverage (40%), internet reliability and drop outs (20%) and cost (11%).
  • Ninety-four percent (94%) of respondents use a mobile phone. Telstra (88%) holds the largest market share for mobile phone providers. Other mobile providers include Optus (7%) and Virgin (1%). Voice calls (45% very often and 22% often) and messaging (38% very often and 21% often) are the most common mobile services accessed for work purposes.Only thirteen percent (13%) of respondents ranked the quality of mobile phone coverage in their LGA as very good (10%) or excellent (3%) (see Figure 14). Sixty-three percent (63%) of respondents ranked mobile coverage as poor (36%) or fair (27%). Appendix 1 details the highest priority areas for improvements in mobile phone coverage in each of the participating LGAs.
  • Ninety-five (95%) of respondents use the internet, with most accessing the internet at home (84%) and/or at work (57%) Spending either 1-2 hours (36%) or 3-6 hours (34%) online daily. Internet services used very often for personal use include email and general web browsing (62%), researching products and services (37%), keeping in touch with family and friends (37%) and learning and education (24%). Twenty-seven percent (27%) reported usage of Skype for personal use.ADSL (54%), wireless 3G (27%) and satellite (24%) were the most common methods of internet access, with the largest share of the regional ISP market held by Telstra BigPond (43%). The costs that respondents pay for monthly internet services.While forty-five percent (45%) of respondents plan to upgrade their internet service, many are unsure of the timeframe (72%) or type of upgrade planned (29%). The most common reasons for not upgrading include there being no better options available (34%), the cost of upgrading (24%) or that they are satisfied with their current plan (24%).
  • Respondents indicated a high level of understanding of the barriers that limit ICT uptake in their community (see Figure 4). Seventy-three percent (73%) of respondents strongly agree and seventeen percent (17%) agree that better and faster broadband is the most important and pressing issue about the internet. Other pressing issues identified included reducing the cost of access (18% strongly agree and 69% agree), enhancing internet safety and security (46% strongly agree and 23% agree) and for better supporting mobility (32% strongly agree and 31% agree).
  • Research undertaken by Access Economics Telecommunications Spend and Demand Report in Victoria May 2010, identified 13% of the Victorian telecommunications market would have taken up a NBN like service in June 2010 if offered.By 2010, this demand is expected to grow to about 50 percent.
  • Rollout of the NBN over the next few years will present both challenges and opportunities.Opportunity to capture and share learning from early release sites.Victorian ICT Action Plan confirms the Victorian Government can play a key role in facilitating the physical deployment of the NBN.Much of the information that NBN require exists but is not readily accessible.Recent communication with Mike Kaiser confirmed the benefits of asking what NBN Co can make best use of…Thanks for the update.Tony and or Trent will be able to help you identify what information requirements we can make best use of (as opposed to what many people want to volunteer...)We are engaging in stakeholder scans in our second release sites, which include "deep dives" with councils and utilities to distil the precise info we need to make good planning decisions and make best use of existing infrastructure, but the guys can give you details.
  • Wimmera mallee sustainability alliance 12 may 2011

    1. 1. ICT in the Wimmera and Southern Mallee<br />Community Sustainability Conference<br />12 May 2011<br />
    2. 2. Presentation overview<br />Update on theWimmera Southern Mallee ICT Study<br />Activities and communications<br />Research processes and outputs<br />Mapping<br />Collaboration models<br />Examples of the use of ICT<br />Some examples in areas including community engagement, knowledge management, regional planning and practice change<br />Provides a context for considering the potential to apply ICT and next generation broadband technologies to advancing sustainability actions and outcomes<br />
    3. 3. Coordinated regional and local planning<br />Grampians Region Strategic Plan<br />Grampians Region Technology Audit and Study<br />Wimmera Southern Mallee ICT Study www.cecc.com.au/cb_pages/wsm_home.php<br />Central Highlands ICT Study www.cecc.com.au/cb_pages/CH_ICT_home.php<br />MooraboolRegional Broadband and Telecommunications Strategy www.moorabool.com.au<br />Ballarat ICT 2030 Strategy www.ballaratict.com.au/2030<br />
    4. 4. Research objectives<br />Gather ICT related data from a regional level<br />Map ICT adoption levels and service satisfaction<br />Identify areas of pent up demand for ICT services<br />Considering the aspirations and intentions of local government, residents, businesses and other stakeholders<br />Identify areas of potential opportunity<br />Recommend actions<br />
    5. 5. Project activities and communications<br />Media coverage <br />Profiling regional readiness for high speed broadband<br />Wimmera Mail Times, Ararat Advertiser, Ballarat Courier and ABC Radio<br />7.30 Report – ‘Broadband Hangs in the Balance’ – David Ryan, GRHA<br />Stakeholder consultation<br />Department of Broadband Communications and the Digital Economy<br />NBN Co<br />State Government<br />RDA Grampians<br />Central Highlands Mayors and CEOs<br />LGA briefings<br />Regular project updates<br />Able to access online or PDF versions<br />
    6. 6. Establish project website<br />
    7. 7. Project updates Informing the project control group and key contacts <br />
    8. 8. Online survey Examples from Wimmera Southern Mallee (318responses)<br />
    9. 9. Survey responses<br />
    10. 10. Capturing regional sentimentabout ICT services<br />
    11. 11. Capturing regional sentimentabout ICT services<br />The speed of the internet varies and sometimes fails. We rely on the internet for sending documents and information and receiving from our main branch. Mobile telephone reception varies. Only Telstra works in Jeparit. Visiting staff and reps can struggle to place and receive calls – Rainbow, Business & government sector<br />Slow internet, mobile texts and voice mail can take days to arrive on my mobile phone - Rupanyup, Agricultural sector<br />Our internet isn't of a consistent quality to allow any cloud based services to be used in business critical applications. If we hosted those services here, our other sites wouldn't be able to use them – Kaniva, Shipping industry<br />We have no mobile phone service, and internet is very, very slow, it is extremely hard to do business from home – Apsley, Agricultural sector<br />Mobile service in the office is very limited - we had to return a wireless EFTPOS machine, as the mobile signal was too weak for it to work – Lorquon, Business & government sector<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16. Wimmera Southern MalleeICT study<br />
    17. 17. Mapping<br />Business and resident survey feedback on telecommunications and ICT<br />Existing telecommunications infrastructure<br />Current broadband coverage<br />Regional ISP Providers<br />NBN coverage<br />Bacchus Marsh NBN Stage 2 release site area<br />Australia NBN initial, NBN fibre, NBN wireless<br />
    18. 18. Build a regional knowledge base<br />
    19. 19. Develop evidence base for local advocacyNorthern Grampians Shire response summary<br />
    20. 20. Develop evidence base for local advocacyInternet cost (1= $150 per month - 5 = $15 per month)<br />
    21. 21. Develop evidence base for local advocacyInternet speed rating (5 = excellent/very high - 1 = poor/very low)<br />
    22. 22. Develop evidence base for local advocacyMobile quality (5 = excellent/very high - 1 = poor/very low)<br />
    23. 23. Share knowledge about the NBN<br />
    24. 24. NBN 1st and 2nd Stage release sites<br />
    25. 25. Gather information to support NBN Co<br />Work with NBN Co and others to identify planning information requirements and gaps<br />Liaise with RDAs and LGAs so they can be informed about the type of data that would be beneficial<br />Provide services to support the contribution of data from multiple custodians<br />Map outputs on a local, regional and statewide basis<br />Develop a knowledge base that potentially supports a more rapid rollout of the NBN in Victoria<br />
    26. 26. Strategic directions<br />The potential for Information and Communications Technology (ICT) as a driver of economic and social development is well recognised. <br />Regional competitive advantages in areas including grain production, mining, transport and manufacturing will be further enhanced through more extensive use of ICT. <br />An accelerated rollout of next generation broadband will also make it possible to replicate and extend innovative service delivery in areas including education, health and government.<br />
    27. 27. Recommended actions<br />
    28. 28. Effective use of ICT and next generation broadband<br />Demonstrating some of the opportunities<br />
    29. 29. Australian Tourism Accreditation Program<br />
    30. 30. Birchip Cropping Group<br />
    31. 31. Fitzroy Legal Service<br />
    32. 32. Grains Research and Development Corporation<br />
    33. 33. National Breast & Ovarian Cancer Centre<br />
    34. 34. Corangamite CMA Knowledge Base<br />
    35. 35. Corangamite CMA Investment Framework<br />
    36. 36. UB Spatial<br />
    37. 37. UB Research<br />
    38. 38. Further information<br />Helen Thompson<br />Centre Director<br />University of Ballarat<br />Phone: 03 5327 9418<br />Email: h.thompson@ballarat.edu.au<br />George Fong<br />Lateral Plains<br />Phone: 03 5335 2243<br />Email: george@lateralplains.com<br />