Marked by romantic sensuality, retro charm and contemporary gracefulness get together to define the image
of next season: the look wriggles out of any pre-established
pattern in order to face modernity with rational perception in a nonchalant, unpredictable manner.British-like runways and eclectic atmospheres celebrate a type
of timeless elegance for both men and women. The Bridge
woman decides when and how she moves, turns her eyes to the 1930’s to live a new femininity, which is intangible, secret, enigmatic, timeless, and made of hidden details, but also of accessories which never go unnoticed. She is a woman that
perfectly knows when and how to lay her cards on the table, and does so with smartness, dexterity and strategy, just like when playing bridge. The man squares up to and takes part in the game with a similarly mysterious and polyvalent style. In his
refined simplicity, he is bewitching and enchanting, shifting
from naive tones to marked positions, in full possession of
his own physicality. Haircuts are austere and precise in style blending with soft waves and velvety shades to frame an inebriating beauty of strong character.
Bridge, the last spring-summer collection 2013 signed by Helen Seward
1.
2. Marked by romantic sensuality, retro
charm and contemporary gracefulness
get together to define the image of next
season.
British-like runways and eclectic
atmospheres celebrate a type of timeless
elegance for both men and women.
BETWEEN DREAM AND LUXORY…
3. The Bridge woman decides when and how
she moves, turns her eyes to the 1930’s to
live a new femininity, which is intangible,
secret, enigmatic, timeless, and made of
hidden details, but also of accessories which
never go unnoticed. She is a woman that
perfectly knows when and how to lay her
cards on the table, and does so with
smartness, dexterity and strategy, just
like when playing bridge.
The man squares up to and takes part in the
game with a similarly mysterious and
polyvalent style. In his refined simplicity,
he is bewitching and enchanting, shifting
from naive tones to marked positions, in
full possession of his own physicality.
A NEW SEDUCTION…
4. Haircuts are austere and
precise in style blending with
soft waves and velvety
shades to frame an
inebriating beauty of strong
character.
The look wriggles out of any
pre-established pattern in order
to face modernity with
rational perception in a
nonchalant, unpredictable
manner.
MAKES ITS WAY!
5. Tidiness and style will rule the runways next season.
Men and women devote all their time to themselves, a narcissist
approach, with total freedom of movement, marked by modernity in
which fair play, talent and strategy dictate the style codes,
something similar to what happened in the Bridge years. A neutral base
(mostly sand or beige) will be the starting point to create
combinations among garments with simplicity and lightness. In
order to feel a «diva» on the crest of the wave…
STYLE THE CODE
6. Lover of pleasure and risk, man flaunts an impeccable look.
He courageously plays with contrasts and paradigms of style;
he adapts his own multitasking personality to the times,
showing off elegance in luxurious details.
On the other hand, for woman who can’t
see the time to wear all charm novelties, a
flow of precious refinement is here to
stay.
STYLE THE CODE
8. Ginger KISS
In a subtle game that combines irony and
sensuality, a practical haircut for the bold
woman who is conscious of and used to being
called into play, who can choose her own style.
Perfection blended with liberty components
contributes to making woman even more
seductive.
The Haircut: nape and side areas cut very short
and combined with clean hairlines contribute to
highlighting the top, which, in turn, has been
lightened by layering the lengths to provide
more movement and volume.
9. Blond SHIVER
A haircut suitable for refined and elegant
woman who wants to enhance her own
femininity, carrying a completely retro splendor.
An escape from everyday stress for allowing
oneself a luxury pause.
Haircut: inspired by a bob haircut style with
longer sides, it enhances neck and shoulders,
softens the face and disguises any imperfections,
giving an aura of mystery to the person sporting
this haircut.
With a type of texturing that adds lightness and
movement to hair, this haircut can be customized
according to a customers’ needs.
10. 1G
Rumba BEAT
A sparkling, warm, summery jolt suitable for the
extravagant woman who loves sporting different
looks without hiding her most whimsical and pert
side, which is here inspired by bold curls full of
vitality and dynamism.
Haircut: characterized by a well-defined layered
haircut with an oval-shaped edge and a soft,
supple forelock, it frames the face sinuously,
enabling manifold, versatile and flexible
styling depending on the daily mood.
11. 1G
Lord of GAMES
Unpredictable conjurer also when dealing with
hair, he plays with a ruffled hair look or neat
hair, arranged in soft and sensual waves that
give a very charming retrò appearance.
Haircut: on the sides, hair does not require
shaving, but it must be cut very short and
must have a clean line, longer on the top in
order to creatively model the forelock
according to the styling desired.
12. Make Up
• Poppy red, sensual and warm, rages the summer
scene in combination with a rigorously matching
make-up.
• Nude lips, slightly shiny and sensually pearly, will
produce an incomparable effect thanks to the subtle
plays of light and shade on the eyes, enhancing
timeless retrò femininity.
• Dreamy eyes wearing sophisticated black eyeliner
and iridescent moon powder in the internal angles of
the eyes give light to the face.
• A multicolor ballerina look with punk and fluo
accents finally becomes the ideal occasion for those
women called to face the “urban jungle” with fighting
spirit: metropolitan reverberations that do not go
unobserved.