Best Places to Publish your White Paper - 16 Promotional Tactics that Really Work
The Best Places
to Publish Your
16 Promotional Tactics that will
Generate Leads for Your Business
1. Create a persuasive
01Create a simple but convincing landing page to
allow website visitors to access your white
paper. Explain the content of the white paper
and add a big, colorful download button.
Issue a press release to news medias and
others that cover your industry. Do this a
day before you launch your white paper.
Don't forget to include a link to your landing
2. Publish a press
3. PUT IT IN YOUR E-
4. GET COLLEAGUES TO
5. EMAIL IT TO YOUR
6. BROADCAST IT ON
Mention�the white paper�in
your regular communication
Ask them to share it with their
contacts and to add a link to
their standard email signature.
Tell your clients, prospects,
suppliers, distributors and
Tweet about it, and post it on
Facebook, LinkedIn and all your
favorite social media platforms.
Spread the word!
Spotlight the white
paper on your
07Place links to your landing page on your
home page, blog page and any other page
that's appropriate. You never know where a
visitor may land on your website.
Write about it on your own business blog�
Send articles to bloggers in your industry
Give just enough info to pique interest
Include a call to action and a link
Never send out or publish duplicate content
Ask site owners to use a�rel=canonical tag�
8. Blog about the launch
9. Tell LinkedIn
10. Place a
Put LinkedIn to use
GET REVIEWS FROM
ASK TO BE
Don't be shy!
Turn your white
paper into a series
of blog posts
14Take two or more extracts from your white
paper and rework them (don't copy/paste). Top
and tail the text with an intro and conclusion
and add a couple of images. Post soon after
you publish the white paper.
Boost your viewership for free by asking
suitable publishing platforms in your industry
if you can upload your white paper.
15. Reach out to
16. Create a slideshow
The more content methods you use, the more traffic you
attract to your website, so turn your white paper into a
slide deck to help gain awareness and generate leads.�
Did you know there are 70 million SlideShare users and
80% of its� visitors come through targeted search?
Send your slide deck to colleagues, channel partners and
others. You can even use it to develop a webinar.
Want to publish a white
Your first step is to develop a detailed white
paper plan. Ask Helen McCrone at Write for
Business for details about a low-cost, low-risk
approach to developing your first or next white