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Best Places to Publish your White Paper - 16 Promotional Tactics that Really Work

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Ready to launch of your white paper? Guarantee success with these 16 tried and tested promotional tactics that you can implement with relative ease.

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Best Places to Publish your White Paper - 16 Promotional Tactics that Really Work

  1. 1. The Best Places to Publish Your White Paper 16 Promotional Tactics that will Generate Leads for Your Business
  2. 2. 1. Create a persuasive landing page. 01Create a simple but convincing landing page to allow website visitors to access your white paper. Explain the content of the white paper and add a big, colorful download button.
  3. 3. Issue a press release to news medias and others that cover your industry. Do this a day before you launch your white paper. Don't forget to include a link to your landing page. 2. Publish a press release.
  4. 4. 3. PUT IT IN YOUR E- NEWSLETTER 4. GET COLLEAGUES TO HELP YOU 5. EMAIL IT TO YOUR NETWORK 6. BROADCAST IT ON SOCIAL MEDIA Mention�the white paper�in your regular communication with subscribers. Ask them to share it with their contacts and to add a link to their standard email signature. Tell your clients, prospects, suppliers, distributors and fellow networkers. Tweet about it, and post it on Facebook, LinkedIn and all your favorite social media platforms. Spread the word!
  5. 5. Spotlight the white paper on your website 07Place links to your landing page on your home page, blog page and any other page that's appropriate. You never know where a visitor may land on your website.
  6. 6. Write about it on your own business blog� Send articles to bloggers in your industry Give just enough info to pique interest Include a call to action and a link Never send out or publish duplicate content Ask site owners to use a�rel=canonical tag� 8. Blog about the launch
  7. 7. 9. Tell LinkedIn groups that you've signed up to. connections 10. Place a short article on LinkedIn Publisher. Put LinkedIn to use
  8. 8. 11 12 INVITE EXPERTS WITH DECENT FOLLOWINGS TO GUEST BLOG GET REVIEWS FROM BLOGGERS AND JOURNALISTS IN YOUR NICHE 13 ASK TO BE MENTIONED IN CHANNEL PARTNER NEWSLETTERS Don't be shy!
  9. 9. Turn your white paper into a series of blog posts 14Take two or more extracts from your white paper and rework them (don't copy/paste). Top and tail the text with an intro and conclusion and add a couple of images. Post soon after you publish the white paper.
  10. 10. Boost your viewership for free by asking suitable publishing platforms in your industry if you can upload your white paper. 15. Reach out to industry associations
  11. 11. 16. Create a slideshow The more content methods you use, the more traffic you attract to your website, so turn your white paper into a slide deck to help gain awareness and generate leads.� Did you know there are 70 million SlideShare users and 80% of its� visitors come through targeted search? Send your slide deck to colleagues, channel partners and others. You can even use it to develop a webinar.
  12. 12. Want to publish a white paper? Your first step is to develop a detailed white paper plan. Ask Helen McCrone at Write for Business for details about a low-cost, low-risk approach to developing your first or next white paper. www.write-for-business.com/white-paper-planning/

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