how to optimize your 404 error page - Helen Innes

878 views

Published on

Learn how to optimize your 404 Error page from Helen Innes. Your 404 page not found should be optimized for Search engines and visitors.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
878
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

how to optimize your 404 error page - Helen Innes

  1. 1. How To Optimize Your 404 Error Page<br />
  2. 2. Error page is displayedwhen<br />a web page cannot be accessed by an Internet browser<br />A searcher can reach this page through several ways<br />broken links<br />incorrect URL<br />pages which have been recently moved<br />
  3. 3. Usual error page<br />basic white HTML page<br />error message<br />“http error 404 – file not found”<br />“unable to communicate with the server”<br />
  4. 4. Searcher lands on 404 error page<br />huge possibility that the searcher will leave your website <br />especially true if the broken link was from another website<br />crucial that your error page be optimized for your visitors<br />If it is optimized, searchers will be presented with different options to reach other web pages in your website.<br />
  5. 5. Optimized 404 error page<br />search engine spiders <br />will go through every single “do follow” link <br />and maybe even some of your “nofollow” links present in your web pages<br />Image: luigidiamanti / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=879<br />
  6. 6. when spiders reach an error page that has not been optimized<br />there are no links present <br />it only contains the message “error 404 page not found”<br />they will stop indexing your site<br />There are some cases where having the default 404 error page can affect the web page ranking.<br />
  7. 7. Optimizing your 404 page<br />put links<br />to your homepage, contact page, FAQ page or sitemap<br />put a search box<br />place a list of top posts, pages, and categories<br />customize error page by using the same style and layout of your other web pages<br />easy if you are using WordPress<br />
  8. 8. Customizing and optimizing your 404 error page should not be overlooked.<br />
  9. 9. Copyright © 2011<br />Heleninnes.ca<br />

×