The role of social media in health

Helen Bevan
Helen BevanChief Transformation Officer | Innovation | Improvement | Mobilising | Large Scale Change
The role of social media
in health
Helen Bevan
@HelenBevan
The role of social media in health
#WGT16 @HelenBevan
Social media represents a global
shift in how the health and care
system, people, patients,
professionals, students connect
#WGT16 @HelenBevan
The healthcare industry is changing with
incredible speed, and one of the major
contributors to this change is the dramatic
upsurge in healthcare communication
brought on by social media
Symplur
“In a connected world, power no
longer emanates from the top of
the heap, but the centre of the
network.”
Greg Satell, 2015
Greg Satell: http://www.digitaltonto.com/2015/how-power-is-shifting-from-
corporations-to-platforms/
#WGT16 @HelenBevan
Jeremy Heimens TED talk “What new power looks like”
https://www.youtube.com/watch?v=j-S03JfgHEA
old power new power
Currency
Held by a few
Pushed down
Commanded
Closed
Transaction
Current
Made by many
Pulled in
Shared
Open
Relationship
#WGT16 @HelenBevan
Managers know how to command obedience
and diligence, but most are clueless when it
comes to galvanizing the sort of volunteerism
that animates life on the social web. Initiative,
imagination and passion can’t be commanded—
they’re gifts.
Gary Hamel
http://www.mixmashup.org/blog/reinventing-
management-mashup-architecture-ideology
‘
#WGT16 @HelenBevan
http://biggerboat.org/exploring-moodocs/
MOODOCs
(Massive, Online, Open, Disease Oriented
Communities)
#WGT16 @HelenBevan
What are the biggest opportunities for change
agents in health and care in an era of social
media?
• As curators and sharers of knowledge
• As bridge builders between disconnected
groups
#WGT16 @HelenBevan
Curate rather than create knowledge for
improvement
Source of image: John Curran designedforlearning.co.uk
#WGT16 @HelenBevan
Because there’s a problem….
Source of quote: Harold Jarche
Source of image: http://gotcll.com/about-2/
Getting
information off the
internet is like taking a
drink from a fire hydrant
Mitchell Kapor
#WGT16 @HelenBevan
#WGT16 @HelenBevan
What is the best way to spread
new knowledge?
Source of data: Nick Milton
http://www.nickmilton.com/2014/10
/why-knowledge-transfer-
through.html
Social connection/discussion is
14 times more effective
than
written word/best practice
databases/toolkits etc.
Source of image: www.happiness-one-quote-time.blogspot.com
The role of social media in health
#WGT16 @HelenBevan
How does the NHS improvement
community prefer to communicate?
#WGT16 @HelenBevan
Source: http://www.slideshare.net/alwynlau/learning-theories-learner-needs
#WGT16 @HelenBevan
The School for Health and Care Radicals has been formally evaluated by the
Chartered Institute for Personnel & Development
http://theedge.nhsiq.
nhs.uk/school/school-
evaluation/
How has the School for Health and Care
Radicals made a difference?
#WGT16 @HelenBevan
The School has been formally evaluated by the Chartered
Institute for Personnel & Development
• Change knowledge
• Sense of purpose & motivation to
improve practice
• Ability to challenge the status quo
• Rocking the boat & staying in it
• Connecting with others to build
support for change
Statistically significant positive effect on
EVERY dimension of impact at both individual
and organisational level
Leading with social media positions us at
the edge
“ Leading from the edge brings us
into contact with a far wider range
of relationships, and in turn, this
increases our potential for diversity
in terms of thought, experience
and background. Diversity leads to
more disruptive thinking, faster
change and better outcomes
Aylet Baron
#WGT16 @HelenBevan
Empower your staff to be the voice of the
organisation. They’ve got audience & credibility
1 of 20

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The role of social media in health

  • 1. The role of social media in health Helen Bevan @HelenBevan
  • 3. #WGT16 @HelenBevan Social media represents a global shift in how the health and care system, people, patients, professionals, students connect
  • 4. #WGT16 @HelenBevan The healthcare industry is changing with incredible speed, and one of the major contributors to this change is the dramatic upsurge in healthcare communication brought on by social media Symplur
  • 5. “In a connected world, power no longer emanates from the top of the heap, but the centre of the network.” Greg Satell, 2015 Greg Satell: http://www.digitaltonto.com/2015/how-power-is-shifting-from- corporations-to-platforms/
  • 6. #WGT16 @HelenBevan Jeremy Heimens TED talk “What new power looks like” https://www.youtube.com/watch?v=j-S03JfgHEA old power new power Currency Held by a few Pushed down Commanded Closed Transaction Current Made by many Pulled in Shared Open Relationship
  • 7. #WGT16 @HelenBevan Managers know how to command obedience and diligence, but most are clueless when it comes to galvanizing the sort of volunteerism that animates life on the social web. Initiative, imagination and passion can’t be commanded— they’re gifts. Gary Hamel http://www.mixmashup.org/blog/reinventing- management-mashup-architecture-ideology ‘
  • 9. #WGT16 @HelenBevan What are the biggest opportunities for change agents in health and care in an era of social media? • As curators and sharers of knowledge • As bridge builders between disconnected groups
  • 10. #WGT16 @HelenBevan Curate rather than create knowledge for improvement Source of image: John Curran designedforlearning.co.uk
  • 11. #WGT16 @HelenBevan Because there’s a problem…. Source of quote: Harold Jarche Source of image: http://gotcll.com/about-2/ Getting information off the internet is like taking a drink from a fire hydrant Mitchell Kapor
  • 13. #WGT16 @HelenBevan What is the best way to spread new knowledge? Source of data: Nick Milton http://www.nickmilton.com/2014/10 /why-knowledge-transfer- through.html Social connection/discussion is 14 times more effective than written word/best practice databases/toolkits etc. Source of image: www.happiness-one-quote-time.blogspot.com
  • 15. #WGT16 @HelenBevan How does the NHS improvement community prefer to communicate?
  • 17. #WGT16 @HelenBevan The School for Health and Care Radicals has been formally evaluated by the Chartered Institute for Personnel & Development http://theedge.nhsiq. nhs.uk/school/school- evaluation/ How has the School for Health and Care Radicals made a difference?
  • 18. #WGT16 @HelenBevan The School has been formally evaluated by the Chartered Institute for Personnel & Development • Change knowledge • Sense of purpose & motivation to improve practice • Ability to challenge the status quo • Rocking the boat & staying in it • Connecting with others to build support for change Statistically significant positive effect on EVERY dimension of impact at both individual and organisational level
  • 19. Leading with social media positions us at the edge “ Leading from the edge brings us into contact with a far wider range of relationships, and in turn, this increases our potential for diversity in terms of thought, experience and background. Diversity leads to more disruptive thinking, faster change and better outcomes Aylet Baron
  • 20. #WGT16 @HelenBevan Empower your staff to be the voice of the organisation. They’ve got audience & credibility