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The role of social media
in health
Helen Bevan
@HelenBevan
#WGT16 @HelenBevan
Social media represents a global
shift in how the health and care
system, people, patients,
professiona...
#WGT16 @HelenBevan
The healthcare industry is changing with
incredible speed, and one of the major
contributors to this ch...
“In a connected world, power no
longer emanates from the top of
the heap, but the centre of the
network.”
Greg Satell, 201...
#WGT16 @HelenBevan
Jeremy Heimens TED talk “What new power looks like”
https://www.youtube.com/watch?v=j-S03JfgHEA
old pow...
#WGT16 @HelenBevan
Managers know how to command obedience
and diligence, but most are clueless when it
comes to galvanizin...
#WGT16 @HelenBevan
http://biggerboat.org/exploring-moodocs/
MOODOCs
(Massive, Online, Open, Disease Oriented
Communities)
#WGT16 @HelenBevan
What are the biggest opportunities for change
agents in health and care in an era of social
media?
• As...
#WGT16 @HelenBevan
Curate rather than create knowledge for
improvement
Source of image: John Curran designedforlearning.co...
#WGT16 @HelenBevan
Because there’s a problem….
Source of quote: Harold Jarche
Source of image: http://gotcll.com/about-2/
...
#WGT16 @HelenBevan
#WGT16 @HelenBevan
What is the best way to spread
new knowledge?
Source of data: Nick Milton
http://www.nickmilton.com/201...
#WGT16 @HelenBevan
How does the NHS improvement
community prefer to communicate?
#WGT16 @HelenBevan
Source: http://www.slideshare.net/alwynlau/learning-theories-learner-needs
#WGT16 @HelenBevan
The School for Health and Care Radicals has been formally evaluated by the
Chartered Institute for Pers...
#WGT16 @HelenBevan
The School has been formally evaluated by the Chartered
Institute for Personnel & Development
• Change ...
Leading with social media positions us at
the edge
“ Leading from the edge brings us
into contact with a far wider range
o...
#WGT16 @HelenBevan
Empower your staff to be the voice of the
organisation. They’ve got audience & credibility
The role of social media in health
The role of social media in health
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The role of social media in health

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The slides that Helen Bevan presented at #WGT16 on 29th February 2016

Published in: Healthcare

The role of social media in health

  1. 1. The role of social media in health Helen Bevan @HelenBevan
  2. 2. #WGT16 @HelenBevan Social media represents a global shift in how the health and care system, people, patients, professionals, students connect
  3. 3. #WGT16 @HelenBevan The healthcare industry is changing with incredible speed, and one of the major contributors to this change is the dramatic upsurge in healthcare communication brought on by social media Symplur
  4. 4. “In a connected world, power no longer emanates from the top of the heap, but the centre of the network.” Greg Satell, 2015 Greg Satell: http://www.digitaltonto.com/2015/how-power-is-shifting-from- corporations-to-platforms/
  5. 5. #WGT16 @HelenBevan Jeremy Heimens TED talk “What new power looks like” https://www.youtube.com/watch?v=j-S03JfgHEA old power new power Currency Held by a few Pushed down Commanded Closed Transaction Current Made by many Pulled in Shared Open Relationship
  6. 6. #WGT16 @HelenBevan Managers know how to command obedience and diligence, but most are clueless when it comes to galvanizing the sort of volunteerism that animates life on the social web. Initiative, imagination and passion can’t be commanded— they’re gifts. Gary Hamel http://www.mixmashup.org/blog/reinventing- management-mashup-architecture-ideology ‘
  7. 7. #WGT16 @HelenBevan http://biggerboat.org/exploring-moodocs/ MOODOCs (Massive, Online, Open, Disease Oriented Communities)
  8. 8. #WGT16 @HelenBevan What are the biggest opportunities for change agents in health and care in an era of social media? • As curators and sharers of knowledge • As bridge builders between disconnected groups
  9. 9. #WGT16 @HelenBevan Curate rather than create knowledge for improvement Source of image: John Curran designedforlearning.co.uk
  10. 10. #WGT16 @HelenBevan Because there’s a problem…. Source of quote: Harold Jarche Source of image: http://gotcll.com/about-2/ Getting information off the internet is like taking a drink from a fire hydrant Mitchell Kapor
  11. 11. #WGT16 @HelenBevan
  12. 12. #WGT16 @HelenBevan What is the best way to spread new knowledge? Source of data: Nick Milton http://www.nickmilton.com/2014/10 /why-knowledge-transfer- through.html Social connection/discussion is 14 times more effective than written word/best practice databases/toolkits etc. Source of image: www.happiness-one-quote-time.blogspot.com
  13. 13. #WGT16 @HelenBevan How does the NHS improvement community prefer to communicate?
  14. 14. #WGT16 @HelenBevan Source: http://www.slideshare.net/alwynlau/learning-theories-learner-needs
  15. 15. #WGT16 @HelenBevan The School for Health and Care Radicals has been formally evaluated by the Chartered Institute for Personnel & Development http://theedge.nhsiq. nhs.uk/school/school- evaluation/ How has the School for Health and Care Radicals made a difference?
  16. 16. #WGT16 @HelenBevan The School has been formally evaluated by the Chartered Institute for Personnel & Development • Change knowledge • Sense of purpose & motivation to improve practice • Ability to challenge the status quo • Rocking the boat & staying in it • Connecting with others to build support for change Statistically significant positive effect on EVERY dimension of impact at both individual and organisational level
  17. 17. Leading with social media positions us at the edge “ Leading from the edge brings us into contact with a far wider range of relationships, and in turn, this increases our potential for diversity in terms of thought, experience and background. Diversity leads to more disruptive thinking, faster change and better outcomes Aylet Baron
  18. 18. #WGT16 @HelenBevan Empower your staff to be the voice of the organisation. They’ve got audience & credibility

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