Using a Blog to Promote Academic Writing


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This is a presentation from the NUI Maynooth Library Seminar "Developing Academic Writing Among Librarians" held at NUI Maynooth on 27th January 2014

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  • This blog came out of one the academic writing workshops I ran for librarians. My idea was that people would share ideas, information on publication and presentation opportunities and experiences of writing. Participants in workshops were invited, via the blog to be authors on the blog. That didn’t really take off. So I had a rethink and decided to change the focus.
  • Referral traffic – calls for papers may bring people to a US site and then return to the blog from that siteFor some smaller libraries/organisations their hosting is with USA/North American companies and this could explain why it looks like the traffic is coming from there when in fact it is coming from Ireland. settings. Often with Google products they default to USA settings. So your blog might be set as a USA account. This info should be in the tab/link account settings
  • Using a Blog to Promote Academic Writing

    1. 1. Using a Blog to Promote Academic Writing Helen Fallon NUI Maynooth
    2. 2. Academic Writing Librarians Blog • To encourage/promote academic writing among library staff – Calls for papers/posters/book chapters etc. – Links to my articles on academic writing – Tips from published authors – Tips from journal editors – Other
    3. 3. What it offers • Publishing/Presenting Opportunities – Calls for Papers/Posters etc. • Email lists, twitter posts, notifications by journal editors and others, searching the web, professional engagement • Writing Resources – Papers i’ve published • (links to NUI Maynooth Institutional Repository) – Conference/ Seminar Presentations • Links to presentations in Slideshare • Top Tips from Published Authors • Top Tips from Journal Editors • Other
    4. 4. 20,000 Number of Page Views 18,624 18,000 16,000 14,000 12,000 9,971 10,000 8,363 8,000 6,000 4,000 3,052 2,000 0 2007 2009 2011 2013
    5. 5. Pageviews By Browser 4% 1% 1% 9% 40% Firefox 14% Internet Explorer Chrome Safari Opera 31%
    6. 6. Pageviews By Source 4% 3% 2% 2% 1% United States 5% France Ireland 9% Russia 50% United Kingdom Canada 11% Germany India 13% Ukraine Australia
    7. 7. Follow Academic Writing Librarians • • • • • Follow Helen Fallon on Twitter for updates Access the blog at Sign up as a follower Follow by e-mail from the box on the homepage