My Brand Story

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My Brand Story

  1. 1. UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE (No Fear of Speaking English)<br />Heeyeon(Billy) Kim<br />Dec 2010<br />
  2. 2. Way to the Champions League<br />To build the NFSE (No Fear of Speaking English).<br />Vision/ Mission<br />Roles<br />Monitoring<br />This Is My Brand Today<br />Now Vs After 20 years<br />
  3. 3. Vision/ Mission<br />Vision/ Mission<br /> My purpose in life is to become successful business man who establishes global English institution in order to give to the students confidence about Speaking English regardless of nationality. NFSE (No Fear of Speaking English) will open to the students who inspire to learn how to speak English without fear.<br />
  4. 4. Roles<br />A Player (No. 1 Player)<br />Grateful Son<br />Nice Brother<br />Best friend<br />Diligent Student<br />Love myself<br />Inspiring of the CEO of NFSE<br />
  5. 5. A Player (No. 1 Player)<br />
  6. 6. Grateful Son<br />
  7. 7. Nice Brother<br />
  8. 8. Best friend<br />
  9. 9. Diligent Student<br />
  10. 10. Love myself<br />
  11. 11. Inspiring of the CEO of NFSE<br />
  12. 12. This Is My Brand Today<br />BILLY<br />I am a fan of Billy Joel.<br />
  13. 13. This Is My Brand Today<br />Kim-Chi<br />KIM-Chi is traditional food of Korea.I’m Korean. <br />
  14. 14. This Is My Brand Today<br />I am a Research Analyst at FactSet Research Systems.<br />
  15. 15. This Is My Brand Today<br />I will become the CEO of NFSE (No Fear of Speaking English).<br />
  16. 16. This Is My Brand Today<br />BILLY<br />I am a fan of Billy Joel.<br />Kim-Chi<br />KIM-Chi is traditional food of Korea.I’m Korean. <br />I am a Research Analyst at FactSet Research Systems.<br />I will become the CEO of NFSE (No Fear of Speaking English).<br />
  17. 17. SWOT analyst of my life <br />Internal<br />Strengths<br />No fear and confidence<br />I am still young<br />I already have lots of loyal friends who are potential investors or advisor of my business<br />Good listener and advisor<br /> Weaknesses<br />Sometimes Stubborn and can not see long-term<br />Sometimes too positive Thinking<br />Sometimes easy to loss my interesting<br />
  18. 18. SWOT analyst of my life <br />External<br /> Opportunities<br />More chance to study and make career<br />I am still young<br />I already have lots of friends who are potential investors or advisor of my business<br />English is still the most important language in the world<br />Advantage of research for my business<br /> Threats<br />Sometimes miss the big chance<br />Sometimes inflexible<br />
  19. 19. Monitoring<br />Make a daily schedule<br />Secure a capital<br />Make a relationship with investors<br />Research about related-business things<br />Feedback from my mentor<br />
  20. 20. Now Vs After 20 years<br />Now After 20 years<br />Research Analyst at FactSet CEO of NFSE<br />Single Make a happy family<br />Employee Successful business man<br />Staying in the Philippines Many business trips and <br /> based on Korea<br />No Assets Plenty of Assets<br />
  21. 21. Milestones for success<br />Now a days I’m preparing for my future business. For example, making loyal relationship, taking MBA & working as a employee. One day, it will be great help for me.<br />Winning is not only my goal but happiness. It is meaningless without happiness even though I would succeed.<br />
  22. 22. UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE<br />Heeyeon(Billy) Kim<br />Dec 2010<br />

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