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Hedera for Music Streaming Micropayments | Hedera18

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YouTube Video
https://youtu.be/AqkjLwt0W2E

Speaker(s)
Brian Antar | Co-Founder & CEO | Hearo.fm
Andrew Antar | Co-Founder | Hearo.fm

Abstract
The music industry has been a long tale of technological disruption. From records to CDs to Napster to iTunes to Spotify, the emergence of new technologies enabled new modes of distribution and new business models. One common theme has remained throughout: artists never get a fair shake. With the emergence of blockchain and distributed ledger technology, a lot of speculation has swirled around how smart contracts can increase transparency and efficiency of rights attribution. While this might help the existing music industry improve their status quo of paying artists minuscule amounts per stream over 2 years late, I believe most are missing the bigger picture. The incumbent music industry licensing frameworks are designed to take the majority of the streaming revenue before it reaches the artists, and distributed ledger technology enables new business models for the long tail of artists to go direct to fan and cut out the middlemen. Hedera Hashgraph is the first technology platform that will enable truly seamless global micropayments for music streaming which can be deployed on an app at scale. With the perfect trinity of high speed performance, mathematically sound consensus, and virtually no transaction fees, Hedera Hashgraph is light years ahead of its competitors in both hard technology and governance structures. The groundbreaking potential of hashgraph is to revolutionize the music industry and democratize music distribution by disrupting the existing industry juggernauts. The ripple effect will be profound and the power will lie back in the hands of the artists.

Published in: Software
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Hedera for Music Streaming Micropayments | Hedera18

  1. 1. HEDERA FOR MUSIC STREAMING MICROPAYMENTS WHY HEDERA HASHGRAPH IS THE HOLY GRAIL FOR MONETIZING MUSIC STREAMING ANDREW ANTAR BRIAN ANTAR OCTOBER 17TH 2018
  2. 2. Technological disruption of the music industry
  3. 3. Streaming leads all new growth in revenue
  4. 4. Still room to grow in radio, live, developing markets
  5. 5. Master Rights + Publishing Rights = hearo.fm artist hybrid license
  6. 6. GLOBAL MICROPAYMENTS With virtually no fees, Hedera Hashgraph enables borderless micropayments between artists and fans making it possible for the first time to monetize music streaming direct to fans around the globe without high transaction fees.
  7. 7. LIGHTNING FAST With unprecedented throughput speed of hundreds of thousands of transactions per second per shard, Hedera Hashgraph's unrivaled performance makes it possible to process transactions from high volumes of concurrent users without waiting for network confirmations.
  8. 8. BANK GRADE SECURITY Hashgraph's DLT (Distributed Ledger Technology) utilizes a virtual voting consensus algorithm that is PoS (Proof of Stake) and aBFT (Asynchronous Byzantine Fault Tolerant), reaching consensus within seconds with 100% certainty.
  9. 9. THE JAM TOKEN IS AN ERC20 UTILITY TOKEN FOR MUSIC THAT WILL RUN ON THE HEDERA HASHGRAPH NETWORK. THE TOKEN WILL BE FULLY INTEGRATED WITH THE HEARO.FM PLATFORM TO PROVIDE AN ECOSYSTEM FOR DECENTRALIZED CRYPTOCURRENCY MICROPAYMENTS TO ARTISTS AND FANS FOR STREAMING AND CURATING MUSIC.
  10. 10. ARTIST & FAN REWARDS JAM rewards creators and curators. Artists earn tokens as creators when fans stream their songs. Fans earn tokens as curators by reviewing music. Artists can promote their music with tokens for streams, and fans can earn tokens simply by streaming music.
  11. 11. MICRO-INCENTIVE GAMIFICATION Various different badges and reward levels will be hardcoded to pay JAM token micro-incentives for both artists and fans for signups, referrals, verification, song uploads, reviews, playlists, and varying thresholds of streams, reviews, engagement and trust.
  12. 12. DECENTRALIZED MARKETPLACE Artists who are promoting new releases can purchase stream minutes and review bundles from fans selling their provable 1st time listening and critique. The price per stream minute is denominated in JAM tokens and set by market supply and demand.
  13. 13. Instead of a 1 size fits all subscription, fans can also purchase streaming minutes with a pay what you want slider to spend on artists they discover. Only the 1st stream of any given song per fan can pay a reward and the next 9 streams payout to the artist, unlocking unlimited free streams and digital ownership. PAY WHAT YOU WANT FIAT ONRAMP
  14. 14. PROOF OF STREAM AUDIO PROTOCOL Artists will get a proof of stream dashboard showing every second of streaming of their music, the identities of their fans, volume and microphone ping validation, and exact payouts of each stream. Fans will also see exactly how much they are getting paid and paying out to artists. p = payout to artist s = seconds streamed j = US dollars per JAM m = JAM per stream minute
  15. 15. CORE AUDIO TECHNOLOGY Our backend audio file infrastructure is built to seamlessly handle uploading, compression, streaming and distribution of high fidelity audio master files. Our system only accepts lossless, uncompressed masters, ensuring against copyright infringement through fingerprinting.
  16. 16. ARTIST CONTROLLED SPLIT Artists collect 90% of all streaming revenue and can control exact percentage splits of payouts to band members, producers, engineers, managers, and promoters. Labels and rights holders can also control payout splits for content they own.
  17. 17. DEMOCRATIZING MUSIC We enable artists to go direct-to-fan with our non- exclusive hybrid license for streaming and distribution, so we're cutting out the middle men and leveling the playing field for artists around the world so we can democratize access to music for all.
  18. 18. MUSIC DISCOVERY PLATFORM hearo.fm is a fully featured music discovery platform and social network. We will be replacing the fiat marketplace with a fully tokenized economy which will be called tune.fm
  19. 19. TUNE.FM HEARO.FM TOKEN.HEARO.FM
  20. 20. THANK YOU ANDREW ANTAR @ANDREWANTAR ANDREWANTAR@HEARO.FM BRIAN ANTAR @BRIANANTAR BRIANANTAR@HEARO.FM TOKEN.HEARO.FM

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