Profile Heba Hadad  2007-2010 EDUCATION WOLLONGONG UNIVERSITY OF DUBAI  Master’s of Strategic Marketing  August  2009  THE...
  2007-2010 <ul><li>Highlight of Main Events organized & coordinated by myself including but not limited to the following:...
IMH   Sample Work
<ul><li>The following slides illustrate sample of my work I’ve done during  my previous jobs in Dubai while occupying the ...
<ul><li>In charge of planning & executing marketing activities in line with the marketing strategy.  </li></ul><ul><li>Co-...
Media Planning & Buying  <ul><li>Print Advertising </li></ul><ul><li>Newspapers </li></ul><ul><ul><li>Gulf News </li></ul>...
I’ve chosen Programs/shows based on : Peak Hour Show Popularity Ex: Business Breakfast on Dubai Eye <ul><ul><li>Radio Spot...
Measuring Campaign Effectiveness <ul><li>Measurements/Indications: </li></ul><ul><li>No. of inquiries </li></ul><ul><li>Co...
Press Releases <ul><li>Print Media: </li></ul><ul><li>News Papers & Medical Magazines </li></ul><ul><li>( AL Teb Wal Hayat...
 
BTL <ul><li>Flyers, Brochures , Banners, Stands, Leaflets </li></ul>
Website & Online Marketing <ul><li>SEO ( Search Engine Optimization)  </li></ul><ul><li>Updating Content (Announcements/Ne...
<ul><li>Email & Database Marketing </li></ul><ul><li>Announcements/Seasonal Greetings  </li></ul><ul><li>Patients Database...
Multimedia DVD 6 months of contentious work! (Shooting, Narration, Video Editing, Music, Models)
Outdoor
Events <ul><li>Organizing, preparing &  administering a wide range of events from A to Z including: </li></ul><ul><ul><li>...
Arab Health 2008
Preparation ( Space Booking, Booth Design, Price negotiation,  Collateral Preparation, assigning a team ( Patient Relation...
Diabetes Day 2007 <ul><li>Free Screening Test for  walk in patients  (>150 tests) </li></ul>International Nursing Day <ul>...
Dubai Women’s Association <ul><li>I approached  Dubai Women’s Association for potential cooperation: </li></ul><ul><li>3 d...
Social  Responsibility   <ul><li>Vertical Marathon - Emirates Towers- Dubai Organized by MSF </li></ul>
Media Relations <ul><li>Some of the TV /Radio stations I used to  </li></ul><ul><li>deal with:  </li></ul><ul><li>Sama Dub...
Canadian Specialist Hospital  Sample Work
 
التغطية الاعلامية  لحملة سرطان الثدي Breast Cancer Campaign  Oct-Nov 09 Collateral  Media Coverage in Arabic
 
 
Radio Interview on Um AL Qwain Radio (Arabic)
 
 
 
 
 
 
Medical/Social Responsibility Breast Cancer Awareness Campaign in association with Dubai Women’s Association  Dubai- Nov 2...
 
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Portfolio

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Portfolio

  1. 1. Profile Heba Hadad 2007-2010 EDUCATION WOLLONGONG UNIVERSITY OF DUBAI Master’s of Strategic Marketing August 2009 THE AMERICAN UNIVERSITY OF SHARJAH Bachelor of Science in Business Administration (Concentrations in MIS & Marketing).Minor in Mass Communication. (GPA: 3.4)
  2. 2. 2007-2010 <ul><li>Highlight of Main Events organized & coordinated by myself including but not limited to the following: </li></ul><ul><ul><li>Arab Health Exhibition 2009 </li></ul></ul><ul><ul><li>IMH Launch Campaign </li></ul></ul><ul><ul><li>Breast Cancer Campaign (Integrated) </li></ul></ul><ul><ul><li>Other various business/networking functions (UAE- Jordan Business Forum ,Opera Gala Recital, to mention a few) </li></ul></ul>
  3. 3. IMH Sample Work
  4. 4. <ul><li>The following slides illustrate sample of my work I’ve done during my previous jobs in Dubai while occupying the position of a Marketing Officer. </li></ul><ul><li>The following has been executed taking into account: </li></ul><ul><ul><li>Target Market </li></ul></ul><ul><ul><li>Positioning Strategy </li></ul></ul><ul><ul><li>Budget Limitation </li></ul></ul><ul><ul><ul><li>Affordable ( as set by Board of Director/Financial Manager) </li></ul></ul></ul><ul><ul><ul><li>Task-Objective Strategy </li></ul></ul></ul>Note
  5. 5. <ul><li>In charge of planning & executing marketing activities in line with the marketing strategy. </li></ul><ul><li>Co-ordination with: </li></ul><ul><ul><li>Internal Departments ( Patient Relations/Support Services/Finance/ Reception/ Medical Staff) </li></ul></ul><ul><ul><li>Advertising Agency </li></ul></ul><ul><ul><li>Media Bodies </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul><ul><li>Periodical Reports to senior management ( Board of Directors) </li></ul><ul><li>Performance Reports </li></ul><ul><ul><li>In-patient Questionnaire </li></ul></ul><ul><ul><li>Out Patient Questionnaire </li></ul></ul><ul><ul><li>Data from Medical Records </li></ul></ul><ul><ul><li>Media Competitive Analysis ( Sources-ex: Radio/Website/WOM/BTL) </li></ul></ul>Integrated Communication
  6. 6. Media Planning & Buying <ul><li>Print Advertising </li></ul><ul><li>Newspapers </li></ul><ul><ul><li>Gulf News </li></ul></ul><ul><ul><li>AL Ittihad </li></ul></ul><ul><ul><li>AL Khaleej Newspaper </li></ul></ul><ul><li>Magazines </li></ul><ul><ul><li>Connector </li></ul></ul><ul><ul><li>Aquarius </li></ul></ul><ul><ul><li>Arab Hospital </li></ul></ul><ul><ul><li>Parents Plus ( Arabic/Version) </li></ul></ul>ATL Advertising
  7. 7. I’ve chosen Programs/shows based on : Peak Hour Show Popularity Ex: Business Breakfast on Dubai Eye <ul><ul><li>Radio Spots on leading Stations </li></ul></ul><ul><ul><li>Noor Dubai ( Mainly UAE Nationals) </li></ul></ul><ul><ul><li>AL Arabiya ( Arab Expatiates- Younger Age) </li></ul></ul><ul><ul><li>Dubai Eye </li></ul></ul><ul><ul><li>( English Speaking/High Profile/ </li></ul></ul><ul><ul><li>Business Professionals) </li></ul></ul><ul><ul><li>Channel 104 ( Asians) </li></ul></ul>Radio Campaigns English Promo Click Here Arabic Promo Click Here
  8. 8. Measuring Campaign Effectiveness <ul><li>Measurements/Indications: </li></ul><ul><li>No. of inquiries </li></ul><ul><li>Conversion rate (Turning Inquiries into appointments) </li></ul><ul><li>Source ( Radio/Publication) </li></ul>
  9. 9. Press Releases <ul><li>Print Media: </li></ul><ul><li>News Papers & Medical Magazines </li></ul><ul><li>( AL Teb Wal Hayat, Parents Plus, Arab Hospital Magazine) </li></ul><ul><li>Online ( IMH website/News Website) </li></ul>
  10. 11. BTL <ul><li>Flyers, Brochures , Banners, Stands, Leaflets </li></ul>
  11. 12. Website & Online Marketing <ul><li>SEO ( Search Engine Optimization) </li></ul><ul><li>Updating Content (Announcements/News Section) </li></ul><ul><li>Adding Many functionalities: </li></ul><ul><ul><li>Online Survey </li></ul></ul><ul><ul><li>E-Calendar </li></ul></ul><ul><ul><li>HR Module ( View Vacancy/Apply Online) </li></ul></ul><ul><li>Handling Online Inquiries ( Sending them to Patient Relation/Physicians) </li></ul>
  12. 13. <ul><li>Email & Database Marketing </li></ul><ul><li>Announcements/Seasonal Greetings </li></ul><ul><li>Patients Database (segmentation based on socio-demographic factors) </li></ul><ul><li>Multimedia </li></ul><ul><li>Flash Presentation (CD) </li></ul><ul><li>Video (15 Minutes) </li></ul>
  13. 14. Multimedia DVD 6 months of contentious work! (Shooting, Narration, Video Editing, Music, Models)
  14. 15. Outdoor
  15. 16. Events <ul><li>Organizing, preparing & administering a wide range of events from A to Z including: </li></ul><ul><ul><li>Arab Health 2008 </li></ul></ul><ul><ul><li>Diabetes Day </li></ul></ul><ul><ul><li>(Free Screening Test/Diabetes Package) </li></ul></ul><ul><ul><li>Iftar in Ramadan for Community Physicians </li></ul></ul><ul><ul><li>(Socializing & strengthening bonds with outside doctors: Event preparation: Venue Booking, Invitation..etc) </li></ul></ul><ul><ul><li>Tie up with Dubai Women’s Association </li></ul></ul><ul><ul><li>(3 day-event, free consultation, discount on women Health Package) </li></ul></ul>
  16. 17. Arab Health 2008
  17. 18. Preparation ( Space Booking, Booth Design, Price negotiation, Collateral Preparation, assigning a team ( Patient Relations/ Nurses), organizing a tour to the hospital) Arab Health 2008 Tour in the Hospital premises for the Exhibition Visitors
  18. 19. Diabetes Day 2007 <ul><li>Free Screening Test for walk in patients (>150 tests) </li></ul>International Nursing Day <ul><li>Special Program </li></ul><ul><li>Appreciation Certificates </li></ul><ul><li>Lecture in collaboration with Dubai Women’s Association </li></ul>
  19. 20. Dubai Women’s Association <ul><li>I approached Dubai Women’s Association for potential cooperation: </li></ul><ul><li>3 day- event </li></ul><ul><ul><li>Offer on woman Wellbeing </li></ul></ul><ul><ul><li>Package </li></ul></ul><ul><ul><li>Free Screening Tests (association premises) </li></ul></ul><ul><ul><li>Lecture (three consultants) followed by Q & A session </li></ul></ul>
  20. 21. Social Responsibility <ul><li>Vertical Marathon - Emirates Towers- Dubai Organized by MSF </li></ul>
  21. 22. Media Relations <ul><li>Some of the TV /Radio stations I used to </li></ul><ul><li>deal with: </li></ul><ul><li>Sama Dubai ( برنامج مراسي - Marasi Program) </li></ul><ul><li>Reporters from Magazines </li></ul><ul><li>MBC 1 ( بالصراحة أحلى مع جويل - Makeover Show) </li></ul><ul><li>Noor Dubai (Morning Show) </li></ul>
  22. 23. Canadian Specialist Hospital Sample Work
  23. 25. التغطية الاعلامية لحملة سرطان الثدي Breast Cancer Campaign Oct-Nov 09 Collateral Media Coverage in Arabic
  24. 28. Radio Interview on Um AL Qwain Radio (Arabic)
  25. 35. Medical/Social Responsibility Breast Cancer Awareness Campaign in association with Dubai Women’s Association Dubai- Nov 2009
  26. 37. Thank You

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