Heavy Chef Feb 2010 "Taste of the Digital Future"

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Louis Janse van Rensburg's presentation at The Heavy Chef Session in Johannesburg, 2 Feb 2010, covering the Digital Consumer and what to expect. Some major trends and tips for digital marketers. Louis is the Johannesburg Manager of World Wide Creative.

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Heavy Chef Feb 2010 "Taste of the Digital Future"

  1. 1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010
  2. 2. all available at www.louisjvr.com
  3. 3. the times they are a-changin’…
  4. 4. “ ok, so then, what is world wide creative all about?”
  5. 6. watch out for smoke and mirrors!
  6. 8. “ the relationship between business and the consumer has changed”
  7. 9. four questions about your customers in 2010:
  8. 10. four questions about your customers in 2010: <ul><li>where are they online? </li></ul><ul><li>what are they doing online? </li></ul><ul><li>how much influence do they have? </li></ul><ul><li>what are their expectations? </li></ul>
  9. 11. four questions about your customers in 2010: <ul><li>where are they online? </li></ul><ul><li>what are they doing online? </li></ul><ul><li>how much influence do they have? </li></ul><ul><li>what are their expectations? </li></ul>
  10. 12. <ul><li>where are they online? </li></ul><ul><li>they are cross-pollinating </li></ul>231,510,169 websites ( Netcraft , Apr 2009 ) 133,000,000< blogs ( Technorati , Oct 2009 ) 68,557,534 monthly UV on Facebook ( Compete.com , Jan 2009 ) 5,979,052 monthly UV on Twitter ( Compete.com , Jan 2009 )
  11. 13. <ul><li>where are they online? </li></ul><ul><li>they are still following the big boys </li></ul>
  12. 14. <ul><li>where are they online? </li></ul><ul><li>they are on the social networks </li></ul>
  13. 15. <ul><li>where are they online? </li></ul><ul><li>they are discovering the long tail </li></ul>
  14. 16. takeaway from question no.1: prepare to fragment your web presence
  15. 17. four questions about your customers in 2010: <ul><li>where are they online? </li></ul><ul><li>what are they doing online? </li></ul><ul><li>how much influence do they have? </li></ul><ul><li>what are their expectations? </li></ul>
  16. 18. 2. what are they doing online? they are engaging on different levels
  17. 19. 2. what are they doing online? they are watching a LOT of videos
  18. 20. 2. what are they doing online? they’re recognising their social impact
  19. 21. 2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com
  20. 22. takeaway from question no.2: target specific socio-profiles
  21. 23. four questions about your customers in 2010: <ul><li>where are they online? </li></ul><ul><li>what are they doing online? </li></ul><ul><li>how much influence do they have? </li></ul><ul><li>what are their expectations? </li></ul>
  22. 24. 3. how much influence do they have? enough to put a president in power?
  23. 25. 3. how much influence do they have? social media hits mainstream
  24. 26. 3. how much influence do they have? more than the all-powerful logo
  25. 27. 3. how much influence do they have? influence is accelerated by technology
  26. 28. takeaway from question no.3: partner, monitor and manage feedback
  27. 29. four questions about your customers in 2010: <ul><li>where are they online? </li></ul><ul><li>what are they doing online? </li></ul><ul><li>how much influence do they have? </li></ul><ul><li>what are their expectations? </li></ul>
  28. 30. 4. what are their expectations? they expect (and reward) authenticity
  29. 31. 4. what are their expectations? they expect (and reward) fast “ Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst
  30. 32. 4. what are their expectations? they expect (and reward) better
  31. 33. 4. what are their expectations? they expect (the illusion of) privacy
  32. 34. takeaway from question no.4: identify your own brand custodians
  33. 35. “ stop asking when , and start planning for now ”
  34. 37. <ul><li>fragment your web presence </li></ul><ul><li>target specific socio-profiles </li></ul><ul><li>partner, monitor and manage feedback </li></ul><ul><li>identify your own brand custodians </li></ul>… and, so in conclusion, to recap:-
  35. 38. indeed, the times they are a-changin’...
  36. 39. thank you for your time, enjoy our drinks, try the veal…
  37. 40. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za
  38. 41. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za … and don’t forget: never trust a skinny chef!

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