Using images effectively on your blog<br />Why you need images and where they fit into the multimedia space<br />What kind...
Why use images?<br />Colour and form<br />Reinforce the story<br />People take information in different ways<br />Bring tr...
Media adding value<br />Perceived <br />Value<br />Added Value<br />Video<br />Audio<br />Images<br />Words<br />Must Have...
Multi-media strategy<br />I-tunes<br />Tripfilms<br />Podcasts<br />Video<br />Vimeo<br />Blog<br />Youtube<br />Travelcas...
What kind of images do you need?<br />Gorgeous scenery<br />The places I went<br />The journeys I took<br />The people I m...
What if I don’t have any images?<br />Suitcases by Live and Basic<br />Laptop  by Ed Yourdon<br />Vote  by Theresa Thomson...
Borrow someone else’s images<br />Do an advanced search on Flickr<br />But only use photos with a creativecommons.org lice...
Use images for traffic and branding<br />Always use alt tags and captions<br />Monitor your traffic from Google images thr...
Where you can find this information<br />Articles at mybloggingjourney.com under the images category<br />Free PDF report ...
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Using images effectively on your blog

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This was part of a workshop at TBEX Copenhagen in Nov 2010, to help travel bloggers use images more effectively on their blogs. There is also a free report available on the same subject at http://www.mybloggingjourney.com/reports/

Published in: Business, Art & Photos
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Using images effectively on your blog

  1. 1. Using images effectively on your blog<br />Why you need images and where they fit into the multimedia space<br />What kind of images you need and where to get them<br />Presentation, sizing, captions & alt tags, slide shows<br />Images for SEO & Branding<br />
  2. 2. Why use images?<br />Colour and form<br />Reinforce the story<br />People take information in different ways<br />Bring traffic to your blog<br />
  3. 3. Media adding value<br />Perceived <br />Value<br />Added Value<br />Video<br />Audio<br />Images<br />Words<br />Must Have<br />Timeline<br />
  4. 4. Multi-media strategy<br />I-tunes<br />Tripfilms<br />Podcasts<br />Video<br />Vimeo<br />Blog<br />Youtube<br />Travelcast<br />network<br />Travelblog<br />exchange<br />Flickr<br />Other Social Media<br />Images<br />Picasa<br />Facebook<br />Twitter<br />Smugmug<br />
  5. 5. What kind of images do you need?<br />Gorgeous scenery<br />The places I went<br />The journeys I took<br />The people I met<br />
  6. 6. What if I don’t have any images?<br />Suitcases by Live and Basic<br />Laptop by Ed Yourdon<br />Vote by Theresa Thomson<br />Podcast by Zoomar<br />Foxnomad.com is a great example of using photos to make a point<br />
  7. 7. Borrow someone else’s images<br />Do an advanced search on Flickr<br />But only use photos with a creativecommons.org licence<br />Always credit the photos you use<br />Or for commercial use buy from stock libraries like istockphoto.com or Freefoto.com<br />
  8. 8. Use images for traffic and branding<br />Always use alt tags and captions<br />Monitor your traffic from Google images through Site meter<br />Brand your photos <br /> with a watermark<br />Add your website as part of your title tag<br />Add your URL to all photos on your photos hosting site e.g. Flickr, Picasa<br />
  9. 9. Where you can find this information<br />Articles at mybloggingjourney.com under the images category<br />Free PDF report at mybloggingjourney.com/reports/<br />

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