LinkedIn Presentation - Professional Overview

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LinkedIn Presentation - Professional Overview

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LinkedIn Presentation - Professional Overview

  1. 1. a professionals overview to social networking
  2. 2. Social Networking: Overview <ul><li>Social media is how we share information online. Sometimes we are the audience, the author and often we are both. </li></ul><ul><li>Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis.  </li></ul>
  3. 3. Social Networking: Overview <ul><li>Social media tools enable anyone with limited knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. </li></ul>
  4. 4. Social Networking:   <ul><li>over 250 million active users </li></ul><ul><li>a useful tool that to contact clients, stay connected with peers and stir up new business. </li></ul><ul><li>http://www.interactiveinsightsgroup.com/blog1/facebook-for-business-superguide </li></ul>
  5. 5. Social Networking:   <ul><li>Users volunteer up vast amounts of information about themselves that you can readily access. This data would previously have cost fortunes to acquire. </li></ul><ul><li>Businesses can take advantage of targeted advertising for minimal cost. Starting a Facebook group or fan page is a simple alternative to a business account. </li></ul>
  6. 6. Social Networking:   <ul><li>a very popular micro-blog networking site </li></ul><ul><li>about 18 million users </li></ul><ul><li>users spread the word about their thoughts and actions by &quot;tweeting&quot; what's on their mind in 140 characters or less. </li></ul><ul><li>tweets go out to everyone else on Twitter that is &quot;following&quot; you. </li></ul><ul><li>http://mashable.com/2009/09/14/twitter-2009-stats   </li></ul>
  7. 7. Social Networking:   <ul><li>124 million unique visitors per month. </li></ul><ul><li>especially popular in the entertainment business and ages 15-25. </li></ul><ul><li>  </li></ul><ul><li>http://www.guardian.co.uk/technology/2009/mar/29/myspace-facebook-bebo-twitter </li></ul>
  8. 8. Social Networking:   <ul><li>world’s largest professional network </li></ul><ul><li>over 45 million members </li></ul><ul><li>connects you to your trusted contacts </li></ul><ul><li>helps you exchange ideas and opportunities </li></ul>
  9. 9. When you join <ul><li>you create a profile that summarizes your professional accomplishments </li></ul><ul><li>your network will consist of: </li></ul><ul><ul><li>your connections </li></ul></ul><ul><ul><li>your connections’ connections </li></ul></ul><ul><ul><li>plus their connections (3 degrees of separation) </li></ul></ul>
  10. 10. you can … <ul><li>Find </li></ul><ul><li>potential clients </li></ul><ul><li>service providers </li></ul><ul><li>subject experts </li></ul><ul><li>Get Introduced </li></ul><ul><li>to other opportunities through people that you know (inside connections) </li></ul>
  11. 11. benefits … <ul><li>widespread exposure through search engines and LinkedIn </li></ul><ul><li>showcase your skills and talents so the right people and opportunities find you </li></ul><ul><li>recommendations from clients illustrates experience, success, and credibility </li></ul>
  12. 12. stay connected… <ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Updates </li></ul><ul><li>Mobile </li></ul>
  13. 13. stay connected… <ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Updates </li></ul><ul><li>Mobile </li></ul>
  14. 14. stay connected… <ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Updates </li></ul><ul><li>Mobile </li></ul>
  15. 15. stay connected… <ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Updates </li></ul><ul><li>Mobile </li></ul>
  16. 16. stay connected… <ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Updates </li></ul><ul><li>Mobile </li></ul><ul><li>Search for connections while out of the office </li></ul><ul><li>Instantly send messages to your connections </li></ul><ul><li>Invite people as you meet them </li></ul><ul><li>Even stay connected while on vacation </li></ul><ul><li>http://m.linkedin.com </li></ul>
  17. 17. be effective… <ul><li>“ In down economies, the only thing that’s going to change things is changing things. </li></ul><ul><li>This is hard for a lot of marketers who are used to defending the status quo, but it’s truly the best option.” </li></ul><ul><li>--Seth Godin </li></ul>
  18. 18. be effective… <ul><li>“ You will not thrive merely because you are the incumbent. </li></ul><ul><li>You will thrive going forward because you embrace the new forms of communication, not because you turn your nose up at them.” </li></ul><ul><li>--Seth Godin </li></ul>
  19. 19. Profile Tips <ul><li>1. Don't cut and paste your resume. </li></ul><ul><li>LinkedIn hooks you into a network, not just a human resources department. </li></ul><ul><li>You wouldn't hand out your resume before introducing yourself, so don't do it here. Instead, describe your experience and abilities as you would to someone you just met. </li></ul><ul><li>Write for the screen, in short blocks of copy with visual or textual signposts. </li></ul>
  20. 20. Profile Tips <ul><li>2. Borrow from the best marketers . </li></ul><ul><li>Light up your Profile with your voice. Use specific adjectives, colorful verbs, active construction ('managed project team,' not 'responsible for project team management'). </li></ul><ul><li>Act naturally: don't write in the third person unless that formality suits your brand. Picture yourself at a conference or client meeting. How do you introduce yourself? That's your authentic voice, so use it. </li></ul>
  21. 21. Profile Tips <ul><li>3. Write a personal tagline. </li></ul><ul><li>That line of text under your name is the first thing people see in your Profile. It follows your name in search hit lists. It's your brand. (Note: your e-mail address is not a brand!) </li></ul><ul><li>Your company's brand might be so strong that it and your title are sufficient. However, you might need to refine your professional personality into a more eye-catching phrase that describes who you are at a glance. </li></ul>
  22. 22. Profile Tips <ul><li>4. Put your elevator pitch to work. </li></ul><ul><li>Go back to your conference introduction. That 30-second description, the essence of who you are and what you do, is a personal elevator pitch. Use it in the Summary section to engage readers. </li></ul><ul><li>You've got 5-10 seconds to capture their attention. The more meaningful your summary is, the more time you'll get from readers. </li></ul>
  23. 23. Profile Tips <ul><li>5. Point out your skills. </li></ul><ul><li>Think of the Specialties field as your personal search engine optimizer. It is an avenue to refine the ways people find and remember you. </li></ul><ul><li>This searchable section is where that list of industry buzzwords from your resume belongs. </li></ul><ul><li>This is also the place to display particular abilities and interests, the personal values you bring to your professional performance, or even a note of humor or passion. </li></ul>
  24. 24. Profile Tips <ul><li>6. Explain your experience. </li></ul><ul><li>Help the reader grasp the key points. Briefly say what the company does and what you did or do for them. </li></ul><ul><li>Picture yourself at that conference again. After you've introduced yourself, how do you describe what you do, what your company does? </li></ul><ul><li>Use those clear, succinct phrases here and break them into visually digestible chunks. </li></ul>
  25. 25. Profile Tips <ul><li>7. Distinguish yourself from the crowd. </li></ul><ul><li>Use the 'Additional Information' section to round out your Profile with a few key interests. Add websites that showcase your abilities or passions. Then edit the default 'My Website' label to encourage click-throughs (you get Google page rankings for those, raising your visibility). </li></ul><ul><li>Maybe you belong to a trade association or an interest group; help other members find you by naming those groups. If you're an award winner recognized by peers, customers or employers, add prestige without bragging by listing them here. </li></ul>
  26. 26. Profile Tips <ul><li>8. Ask and answer questions. </li></ul><ul><li>Thoughtful questions and useful answers build your credibility. The best ones give people a reason to look at your Profile. </li></ul><ul><li>Make a point of answering questions in your field to establish your expertise, raise your visibility, and most important, to build social capital with people in your network. </li></ul><ul><li>You may need answers to a question of your own down the road. </li></ul>
  27. 27. Profile Tips <ul><li>9. Improve your Google Page Rank. </li></ul><ul><li>Pat your own back and others'. Get recommendations from colleagues, clients, and employers who can speak credibly about your abilities or performance. (Think quality, not quantity.) </li></ul><ul><li>Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others. </li></ul><ul><li>Also, mix it up because variety makes your recommendations feel authentic. </li></ul>
  28. 28. Profile Tips <ul><li>10. Build your connections. </li></ul><ul><li>Connections are one of the most important aspects of your brand. The company you keep reflects the quality of your brand. </li></ul><ul><li>What happens when you view a Profile and see that you know someone in common? That Profile's credibility increases. </li></ul><ul><li>The value of that commonality works both ways. So identify connections that will add to your credibility and pursue those. </li></ul>
  29. 29. online... <ul><li>http://linkedin.onetencreative.com </li></ul><ul><li>http://www.linkedin.com/in/heatherfarquhar (personal) </li></ul><ul><li>http://twitter.onetencreative.com </li></ul><ul><li>http:// facebook.onetencreative.com </li></ul><ul><li>http://www.facebook.com/farquhars (personal) </li></ul><ul><li>http:// www.onetencreative.com / </li></ul><ul><li>http:// www.nettech.com / </li></ul><ul><li>Interesting Links: </li></ul><ul><li>http:// www.boxesandarrows.com /view/social-networks </li></ul><ul><li>http://learn.linkedin.com/what-is-linkedin / </li></ul>

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