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PR Students: Networking 101


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I was asked to give a brief 5-minute presentation to the Central Michigan PRSSA chapter about online tools that will help PR students improve their networking.

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PR Students: Networking 101

  1. 1. Online Networking for PR Students Heather Whaling Geben Communication [email_address]
  2. 2. Old School vs. New School <ul><li>Cut through the clutter. </li></ul><ul><li>Expand your network. </li></ul>Photo credit: Corey Leopold and Sarah M. Stewart
  3. 3. Connections --> Leads --> Jobs <ul><li>45% percent of employers research job candidates on social networks </li></ul><ul><li>18% found content that convinced them to hire a candidate, such as: </li></ul><ul><ul><li>Candidate’s personality & fit within the org (50%) </li></ul></ul><ul><ul><li>Profile supported candidate’s qualifications (39 </li></ul></ul><ul><ul><li>Candidate was creative (38%) </li></ul></ul><ul><ul><li>Solid communication skills (35%) </li></ul></ul><ul><ul><li>Candidate was well-rounded (33%) </li></ul></ul><ul><ul><li>Other people posted good references </li></ul></ul><ul><ul><li>about the candidate (19%) </li></ul></ul>Survey: CareerBuilder
  4. 4. Online Networking: Back to Basics
  5. 5. Social Networks <ul><li>LinkedIn ( </li></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><ul><li>#PR Intern #EntryPR </li></ul></ul></ul><ul><ul><ul><li>#PRStudChat </li></ul></ul></ul><ul><ul><ul><li>PRSA and PRSSA </li></ul></ul></ul><ul><li>PR Open Mic ( </li></ul><ul><li>20 Something Bloggers ( </li></ul>
  6. 6. Twitter <ul><li>Chats </li></ul><ul><ul><li>#prstudchat, monthly </li></ul></ul><ul><ul><li>#u30pro, Thursdays at 7 p.m. </li></ul></ul><ul><li>Jobs/internships </li></ul><ul><ul><li>@heatherhuhman </li></ul></ul><ul><ul><li>@prsarahevans </li></ul></ul><ul><ul><li>@prsajobcenter </li></ul></ul><ul><li>Hashtags </li></ul><ul><ul><li>#prjobs </li></ul></ul><ul><ul><li>#entrylevel </li></ul></ul><ul><ul><li>#pradvice </li></ul></ul>
  7. 7. <ul><li>&quot;It's one thing to connect with people on social media sites, but take the initiative to attend an event or set up a lunch or coffee date with someone in the area. If you are willing to put in the extra effort to do these things, your reward will be far greater in the end.&quot; </li></ul><ul><li>-- Adrienne Bailey (@adriennebailey) </li></ul>
  8. 8. <ul><li>Your Turn: </li></ul><ul><li>Questions? Comments? </li></ul><ul><li> </li></ul>Heather Whaling Geben Communication [email_address]