3. Methodology “ you could also consider the musical tradition from which the artists are influenced. Mumford's instruments for example are iconic of the folk genre. Musically, they offer an updated version but their instruments in the video are an acknowledgement of their influences.”
4.
5. Production Process Research Types of video/ music genre What is a digipak? Target audience SONG Music videos from similar artists Codes and Conventions Planning Type of music video Basic ideas Analysis of lyrics Specific ideas Shot list Storyboard Animatic Shooting schedule
