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Without Change, There Would Be No Butterflies: Creating an End User Adoption Campaign - Modern Workplace Conference Paris 2019


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Consumers expect a new relationship with businesses, which means a new way to work - quickly and easily. Business transformation and metamorphosis is at the heart of every business.
Join Heather Newman, Co-Founder, Chief Evangelist and Chief Marketing Officer of Content Panda, as she shows the 10 steps in creating an end-user adoption campaign using Microsoft Teams and Planner.

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Without Change, There Would Be No Butterflies: Creating an End User Adoption Campaign - Modern Workplace Conference Paris 2019

  1. 1. Without Change, There Would Be No Butterflies: Microsoft Teams and Planner Adoption Heather Newman, Microsoft MVP Chief Marketing Officer, Content Panda
  2. 2. Connect with your fellow attendees Event Maven Tip — Quick Connections — Leverage the LinkedIN App Find Nearby Feature - @heddanewman on Slide courtesy of @meetdux
  3. 3. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville Heather Newman My pronouns are She/Her.
  4. 4.
  5. 5. 525-microsoft-planner-feedback-forum User Voice User Voice
  6. 6. Microsoft Resource Cheat Sheet Developer Documentation • Training, documentation, samples & communities for developers IT Pro & Adoption Documentation • Learn how to plan, deliver, adopt and manage Microsoft 365 products Microsoft Technical Community • Product forums and blogs • Driving Adoption forum • O365 Champion’s Corner Office 365 Roadmap • All public feature delivery dates • Filter by product Sign Up
  7. 7. Content collaboration in the Microsoft cloud
  8. 8. Teams and business moving at the speed of light
  9. 9. Modern Workplace Challenges 40% of productivity is lost when switching tasks The average time a knowledge worker spends searching for knowledge is 2.5 hours 50% of the people hold a job that is compatible with at least partial telework
  10. 10. The market is full of Project Management and Collaboration Choices
  11. 11. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. Which is why we want to connect, make to-do lists and plans to execute @heddanewman
  12. 12. Focus on the “Why” Not on the “What”
  13. 13. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort @heddanewman
  14. 14. Innovators Early Adopters Early Majority Late Majority Laggards @heddanewman
  15. 15. Adoption Campaign Checklist  Define Your Vision  Choose Executive Sponsors  Define Key Stakeholders  Define Use Cases/Business Scenarios  Gather Your Champions  Release in Phases  Adoption Communication Plan  End User Training  Look to Experts  Make it Fun - Gamification  Measure, Share, Iterate
  16. 16. Planning and Awareness Executive Sponsors Business Case Release in Phases @heddanewman
  17. 17. Serves as a role model Articulate value proposition Issue future company-wide announcements and updates Executive Support @JeffTeper @heddanewman
  18. 18. Outline Your Vision & Success Factors It’s All About Value Why SharePoint Why Teams? What is your vision? @heddanewman
  19. 19. “Use Case” Driven Look to the Business Sales and Marketing R&D, Production and Operations Finance and Accounting Information Technology HR and Internal Communications Legal & Compliance @heddanewman
  20. 20. Release in Phases One division at a time Don’t boil the ocean One workload @heddanewman
  21. 21. Awareness Plan communication tactics Mobilize SharePoint champions @heddanewman
  22. 22. Champions Rock Your Project Top down and bottom up – gotta have both The most excited The biggest critic @heddanewman
  23. 23. Build a sustainable Champions Community Should be formally trained to increase their depth and breadth of knowledge. Should be encouraged and empowered to guide, teach, and train their peers. Need consistent positive reinforcement that affirms the impact of their efforts. Need a clear plan to execute. 1 2 3 4 Champions help build, grow, and sustain your Microsoft 365 rollout by evangelizing and helping their peers with the new technology. Foster Your Community: Champions: Get started: Champions Guide
  24. 24. Bill of materials Executive announcements Who is your target audience Develop Your communication plan @heddanewman
  25. 25. Learning Know your audience Sketch out and deliver training schedule Expert guidance @heddanewman
  26. 26. End User Training In-person On-demand In-context End users learn in many different ways, there are lot of options in the marketplace and Microsoft has resources for training as well. Microsoft 365 Adoption Guide: Planning Workbook: @heddanewman
  27. 27. Expert Opinions & Guidance All of these folks have been working on user adoption a long time and their best practices are excellent. Sue Hanley, Jennifer Mason, Robert Bogue, Tracy van der Schyff, and Darrell Webster @heddanewman
  28. 28. Adoption Gamification Provide ongoing support Access user satisfaction Measure usage and adoption @heddanewman
  29. 29. Make it fun (buck the company culture) Use an online scavenger hunt as a fun way to encourage usage Provide recognition for content contribution or usage Gamification & Surveys @heddanewman
  30. 30. Measure Share Success and Iterate Broaden Engagement Create Surveys Listen to Issues and Pivot on Them @heddanewman
  31. 31. Q&A
  32. 32. Adoption Resources -
  33. 33. Microsoft 365 Adoption Guide: Planning Workbook:
  34. 34. Coffee in the Cloud @CITCTV Get more from Azure & Office 365 Business Solutions Best Practices & How-To’s For Admin’s and Champions
  35. 35. Microsoft Teams Toolkit –
  36. 36. Teams on Air Podcast odcast/a-day-in-the-life-on- teams-mobile- client/id1342881671?i=100041 1520145&mt=2
  37. 37. Short Video Tidbits End User Training: us/microsoftteams/enduser-training This has a great list of short snackable videos for many tips and tricks for using Microsoft Teams.
  38. 38. Team Academy for ITPros After consuming the module, the audience will understand to what how Teams leverages Office 365 and what the requirements are for an optimal user experience. The PowerPoint can also be used to run a workshop with infrastructure teams before rolling out Teams. Foundations – Core components: Video | Deck UojkSiGnKuE30ckcjnDVkMNqDv0Vl
  39. 39. courses Microsoft Service Adoption Specialist Enabling Teamwork with Microsoft Teams
  40. 40. Heather Newman CMO, Co-Founder, Maven, Speaker Panda Blog: Marketing Blog: Twitter & Instagram: @heddanewman