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Heather MacDonald, Founder & CEO
Social Media Portfolio
Meet Heather MacDonald
I am a digital marketing strategist, social media
expert and graphic designer in the Los Angeles
ar...
Case Study: Beachbody
A few highlights from my 3 years as a
strategist for Shakeology social
channels:
• Grew Facebook fan...
Case Study: Live Nation
As Social Media Manager of Live Nation, here are
a few accomplishments I’m most proud of:
• Direct...
Case Study: True Religion Brand Jeans
• Redefined consumer target + communication
resulting in immediate sales + engagemen...
Case Study: Millennial Brands
Highlights from servicing Millennial
Brands (3 shoe brands) as a social
media consultant:
• ...
Measurement & Analytics
 Monitor competitor social properties to
see what resonates and what they are
doing to attract ne...
Social Media Advertising: Twitter
• On Twitter, I’ve managed ad campaigns for TV shows that enjoyed increases in
awareness...
Social Media Advertising: Facebook
Social Media Advertising: Instagram
Promotions: Contests + Sweepstakes
Build out social sweepstakes + contests with thousands of entrants from the ideation st...
Content Creation
Social media is a visual place. The following are examples of content I have either art directed,
photogr...
For More Information:
Contact:
Heather MacDonald @
hnmacdon@gmail.com
818-800-7024
Visit:
www.generatefollowers.com
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Heather MacDonald Portfolio

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A presentation I put together to make it easy to get to know my business background.
I am a digital marketing strategist, social media expert and graphic designer in the Los Angeles area.

Published in: Business
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Heather MacDonald Portfolio

  1. 1. Heather MacDonald, Founder & CEO Social Media Portfolio
  2. 2. Meet Heather MacDonald I am a digital marketing strategist, social media expert and graphic designer in the Los Angeles area. After managing digital teams at Fortune 500 Companies like Ticketmaster, Beachbody and True Religion Brand Jeans, I launched Generate Followers – a company that makes the advanced marketing practices available to smaller and larger businesses alike. My belief is that successful social campaigns require focus on identifying customer interests and delivering content of value that sparks interest to create fans. Providing value is the core of my personal philosophy and has guided my life as a member of my community, an entrepreneur, marketing leader and friend.
  3. 3. Case Study: Beachbody A few highlights from my 3 years as a strategist for Shakeology social channels: • Grew Facebook fan base from 4,000 to over 300,000 highly engaged fans • Under my management, the page became the #1 selling brand + one of the most engaged pages in a library of 20+ Beachbody products • Conceptualized contests + sweepstakes to build fan base and support overall marketing strategies/ product launches
  4. 4. Case Study: Live Nation As Social Media Manager of Live Nation, here are a few accomplishments I’m most proud of: • Directed strategy and managed editorial calendar to represent and promote 100s of touring musicians • Led experiments in social media-driven conversion resulting in multi-million dollar revenue • Increased engagement on social media channels by 1,600% in 1st 90 days (4M+ audience)
  5. 5. Case Study: True Religion Brand Jeans • Redefined consumer target + communication resulting in immediate sales + engagement boost • Conceptualized and launched an influencer and blogger PR program to increase awareness and drive sales • Grew Facebook + Instagram audiences to become ‘Top 50 most influential fashion brands on social media’ Highlights from being Social Media Manager @ True Religion:
  6. 6. Case Study: Millennial Brands Highlights from servicing Millennial Brands (3 shoe brands) as a social media consultant: • Grew all 3 brands’ Facebook + Instagram audiences to become ‘Top 200 most influential footwear brands on social media’ • Lead ongoing social media advertising campaigns generating over 30K in social media credited sales • Reported triple-digit percentage increases for year-over-year engagement, conversion + traffic growth • Provide quarterly social media strategic forecasting for executives to align goals with overall company objectives
  7. 7. Measurement & Analytics  Monitor competitor social properties to see what resonates and what they are doing to attract new customers  Set conversion, traffic, growth + engagement goals to measure tactics and strategy consistently and adapt for highest success
  8. 8. Social Media Advertising: Twitter • On Twitter, I’ve managed ad campaigns for TV shows that enjoyed increases in awareness, favorability measures and tune-in rates. I also delivered above average results for a lower cost than industry benchmarks. • Executed countless social media advertising campaigns across channels including Twitter, Instagram and Facebook for several industries + objectives.
  9. 9. Social Media Advertising: Facebook
  10. 10. Social Media Advertising: Instagram
  11. 11. Promotions: Contests + Sweepstakes Build out social sweepstakes + contests with thousands of entrants from the ideation stage, to technical execution and comprehensive promotion for a variety of industries including: tours, recipe contests and fashion sweepstakes.
  12. 12. Content Creation Social media is a visual place. The following are examples of content I have either art directed, photographed myself or designed in Photoshop.
  13. 13. For More Information: Contact: Heather MacDonald @ hnmacdon@gmail.com 818-800-7024 Visit: www.generatefollowers.com

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